How to Start a Profitable Footwear Business in India
Are you looking for a high-profit business idea that you can start online without investing anything? Look no further than the footwear industry in India. With a market size of 15 billion dollars and new startups emerging every week, this industry is ripe for the taking. In this article, we will provide a complete roadmap for starting your own footwear business, including a case study, business idea, and details on suppliers and wholesalers.
The Footwear Industry in India
India is the world leader in footwear production, with the highest production of raw materials for making footwear. The footwear market in India is the largest in the world, and the country is also the largest exporter of footwear. The best part? It's easy to sell footwear online, making it an ideal business opportunity for anyone looking to start an online business.
Case Study: Sole Threads
Sole Threads is a Delhi-based company that specializes in selling flip flops, a small segment in the footwear category. Despite this, the company has made a niche for itself and has grown to generate revenue of over 50 crores in just three years. The founders of the company, Gaurav Chopra, Sumant Kakaria, Vikram Iyer, and Aparajit Kathariya, started with only 80 designs and their own e-commerce website. They saw that globally, there were many good brands of flip flops, but in India, there was not a single brand like Reef Senk. Within seven months, they had done sales of 1 crore rupees.
How to Start Your Own Footwear Business
If you want to start your own footwear brand, there are many segments in the industry where you can create a brand. For example, formal shoes are still not available in India, making it an ideal opportunity for anyone looking to start a business. The best part is that you can start by reselling or dropshipping, and there are many wholesalers in India that you can connect with.
One such wholesaler is Mr. Kajri Bansal, the owner of Mr. Baniya, a footwear manufacturer and wholesaler based in Agra. They have been working for the last seven years and have more than 2700 resellers from all over India connected with them. They have their own manufacturing, warehousing, and wholesale, and they supply to direct customers and retailers in B2B. You can place a single order or a bulk order with them, and they offer a variety of formal shoes, casual shoes, and sports shoes.
Marketing Your Footwear Business
Once you have your product, it's time to market it. Sole Threads' success can be attributed to their marketing strategy, which focused on a single niche and a small segment. They created their own different segments once they had established trust with their customers.
You can do online digital marketing by learning from Social Seller Academy, a complete agency that can create your website, do branding, and launch your own brand at a low investment.
Pros and Cons
Pros:
- High-profit potential
- Easy to sell online
- Large market size
- Opportunity to create a brand in an unorganized industry
Cons:
- High investment in inventory
- Cost of marketing and shipping can be high
- Competition from established brands
FAQ
Q: Can I start a footwear business without investing anything?
A: Yes, you can start by reselling or dropshipping and connecting with wholesalers in India.
Q: What is the market size of the footwear industry in India?
A: The market size is 15 billion dollars.
Q: What is the best way to market my footwear business?
A: Focus on a single niche and segment, and create your own brand once you have established trust with your customers. You can also do online digital marketing through agencies like Social Seller Academy.
Resources:
- Mr. Baniya (wholesaler and manufacturer): WhatsApp +91 94102 00527
- Social Seller Academy (digital marketing agency): contact through their website
