As the holiday season approaches, Amazon sellers need to be prepared to take advantage of the influx of shoppers. With the right knowledge and preparation, you can make the most of this opportunity and have a successful holiday season.
In this article, we'll be looking at 5 of the most crucial things Amazon sellers need to know for the holiday season. From marketing tips to inventory management, this guide has everything you need to make the most of the season.
Whether you're a seasoned Amazon seller or just starting, these tips will help you maximize your holiday sales.
5 Important Things Amazon Sellers Need To Keep In Mind During Holidays
Holidays are a great opportunity to boost your sales and make a substantial profit. Not only that, but you can also make a name for yourselves during this time.
The better service you provide to your customers, the more trust you gain, and hence, your sales increase. Let's take a look at 5 important strategies every Amazon seller must know for better holiday sales:
Be Concerned of Product Reviews And Seller Feedback
Caring for your customers' feedback and product reviews is the first step to winning customers' trust and improving your customer service. Finding out how a customer feels about a certain product can be difficult, but Shulex VOC can make that job a lot easier.
With this tool, you can find all the insights about a product like pros and cons, how customers feel about the product, who buys a specific type of product when a specific product is sold, and many more.
To use Shulex to find out product insights, follow the steps below:
● Log on to Shulex VOC and sign up
● Install the extension to your chrome browser.
● Now go to Amazon.com and search for your desired product. Then click ‘add’ or ‘add all to collection’ to add the products for analysis into the Shulex analysis center.
● Go to the VOC center by clicking the Shulex logo in the bottom right corner.
● On the dashboard, click ‘view’ and then ‘get insights.’
● Now you will see various insights about the product under tabs named ‘overview’, ‘usage scenarios’, ‘opinions’, ‘reviews’ etc.
Direct-to-Customer Communication
Direct-to-Customer Communication is a key component of any successful marketing strategy. It’s an important way to reach out to your customers, build loyalty, and increase engagement. In today’s digital world, customers expect to be able to reach you anytime, anywhere. That’s why direct-to-customer communication is so important.
It helps you to reach customers instantly, build relationships, and keep them engaged. The best way to reach out to your customers is by using a cross-channel marketing campaign. This involves using multiple channels to reach out to your customers, such as email, text message, social media, and more.
This allows you to reach customers in the most efficient manner possible. It is a type of video ad that is designed to grab the customers' attention. You entertain, inform and engage your audience easily with Amazon live.
You can either have Amazon hosts, Amazon influencers, or yourself create the video. The live video appears in key places on Amazon.com to catch the customers' attention.
Consider Incorporating More Proven Keyword Research And Optimization For The Listings
Optimizing your Amazon listings isn’t just about ensuring the right keywords and product descriptions are in place.
It also involves the use of product images, pricing, titles, key features, and backend search keywords. Here are some ways you can optimize your listings during the holiday season:
Step 1: Keyword Research And Optimization
The first step in optimizing your Amazon listings is to research and identify the best keywords for your products, and then use them throughout your listing. This is known as keyword research and optimization, and it’s critical for increasing your visibility on the platform.
You’ll need to think about the words that your potential customers might type into the search bar. This will give you an insight into their buying intent and the language that they use. Type something in the search bar and take a look at the drop-down suggestions.
Once you've identified the keywords, you need to use them throughout your listing. This includes using them in the product titles, descriptions, key features (bullet points), and backend search keywords.
Step 2: Product Images
Product images are one of the most important elements of a product listing, as they give customers an idea of what the product looks like. A slight tweak in your product images can go a long way in optimizing your Amazon listing.
You need to ensure that your product images are clear, high-resolution, and accurately represent the product. Every detail page requires at least one image, although six images and one video is ideal.
A white background is preferable and the image should fit 85% of the image space. The image should represent the product, the product is well lit and visible and the background should be clean.
Step 3: Product Titles
The third step in optimizing your Amazon listings is to use product titles that accurately describe the product. A good product title should match what's in the box. Also, pay attention to the title length as it should be fewer than 80 characters. Start with the brand name, use numerals, and never use all capital letters.
You should also use a customer-focused approach in your product titles. This means using words that customers might use when searching for the product.
Step 4: Product Pricing
Setting the right price for your products is very important for optimizing listings. To set the right price you need to pay attention to a lot of things such as willingness to pay, the competition, and the cost of producing the product.
Considering the shopping cost, comparing prices between sellers, and keeping track of your ranking are some of the ways you can optimize product prices.
Step 5: Product Descriptions
Using detailed yet concise product descriptions is a key step in optimizing your Amazon listing. Product descriptions are important as they provide customers with more information about the product.
You should use proper keywords for proper SEO and include information about the product's features, benefits, and any relevant information.
Sign Up For Fulfillment By Amazon
During holidays, many customers prefer to buy from suppliers that provide Amazon Prime shipping. Prime shipping is two-day or even same-day shipping in selected areas on selected. If you want to attract customers, you might want to sign up for the fulfillment by Amazon program.
In the FBA program, Amazon manages seller operations like customer support, storage, and fulfillment. You just have to ship your product to Amazon's fulfillment centers and let Amazon handle the rest. To have an edge over your competitors, you can send your inventory to the fulfillment center in advance to make sure you have enough inventory for consumers to buy over the holidays.
Create Sponsored Product Ads
During the holidays, Amazon traffic increases. So if you put sponsored product ads on your page, the chances of customers clicking those ads become much higher during this time. Sponsored ads can make a difference between a successful holiday season and an unsuccessful one.
For better SEO, you can try incorporating unique holiday keywords in your Amazon PPC campaign. For example, if you sell Pokémon toys, you could want to run a campaign with keywords like "Christmas toys" and "toy holiday deals. Including a festive theme in your ad campaign will help you attract holiday customers.
Conclusion
As an Amazon seller, the holiday season can be a busy and profitable time of year. However, it is important to be aware of some key strategies before getting started. Utilizing the tips we discussed above can help ensure your success during this important time of year.
Using Shulex VOC can help you analyze customers' feedback and products and have an advantage over your competitors. With a little bit of preparation and the right knowledge, you can make the most of the holiday season and maximize your profitability as an Amazon seller.
