📈 How to Make More Money Than 99% of People in a Trend
Are you tired of struggling to make money online? Do you want to know the secret to making millions of dollars from trends? Look no further, because in this article, I will share with you my three-step playbook that I use to make more money than 99% of people in every trend.
Step 1: Have a Universal Skill and Sell Shovels
The first step to making money from trends is to have a universal skill that can provide value to any business and will always be in high demand. These are foundational pieces of a business that will make or break the business's success. The five universal skills are copywriting, video design, development, and sales. If you master just one of these domains, you will never struggle to make money for as long as you live.
But having a universal skill is not enough. You need to sell shovels inside of a trend. The term "selling shovels" goes back to the California Gold Rush. 99% of people moved out to California hoping to get rich quick by digging for gold, but the smart 1% saw what the 99% were doing and decided to sell products that gold miners needed to pursue their dreams. This was a guaranteed way to make money, unlike digging for gold, which was essentially gambling.
The same thought process applies to every trend you may find yourself in. Instead of following the trend, think critically. How do you create a product that the people who are participating in the trend need to succeed? You need shovels. So, in the next big trend, use this method to distance yourself from the competition and increase the likelihood of your success.
Step 2: Find a High Leverage Opportunity
If you want to make $1 million, you cannot trade your time for money. You need a high leverage opportunity. This is a product that you can sell over and over again without incurring any added cost or resources. Instead of working for $50 per hour, you create a digital product that you can sell for $50 again and again and again. Because the online market is so big, technically, you could scale your $50 product to a billion-dollar cash machine if enough people bought it.
Some examples of high leverage products are software, courses, video content, and newsletters. Any of these business models can make you a million dollars during a trend. You need to use your skill to build shovels that are high leverage.
Step 3: Become an Authority
While your product is getting built, you should be focused on setting yourself apart. After all, you won't be the only person selling shovels, and while positioning yourself early is important, it's still only half the battle. The other half is getting people to buy your product or services. You need to become an authority by creating content on the trend.
There are four types of content creators: the synthesizer, the curator, the technical trainer, and the reporter. The synthesizer condenses complex information and shares opportunities in an easy-to-understand way. The curator sorts through thousands of tools, shares the best, and reviews them. The technical trainer creates step-by-step tutorials on how to use the tools in-depth. And the reporter covers popular news stories in a unique or entertaining way.
The start of a new trend is your best shot at piercing through the noise on social media. When a new trend pops up, there is a shortage of content, but a vast amount of viewership. People want to find out about the new trend, but by definition, since it's new, there's not a lot of information out there. It's a land grab for attention. So, if you can create quality content at the start of a new trend, you will blow up.
The type of content you create should match the product that you're going to sell. If your business is a newsletter, then Twitter would be a great platform for you. But if your product is software, then you should probably go with UGC content for TikTok. The goal is to build an audience of people participating in the trend. You give them value for free, and they give you a follow. If you spend the first 6 months of an equalizer building up your audience, then you will have tens of thousands of gold miners ready to buy your shovels.
Success Stories
To prove that this simple three-step playbook really makes people millions, let me share some stories of multiple people who have gone from zero to a million-dollar business in less than 12 months.
Rowan Chung started tweeting about AI during the chat GPT equalizer. Every tweet encouraged readers to sign up for his daily AI newsletter. Now he has over 400,000 subscribers. Newsletter sponsors typically pay around 20 bucks for every thousand readers that you have. So, if we do the math, he could be making up to $88,000 every single day. That's just under $2 million for the year, and he only started it 12 months ago.
Liam Atley started making technical trainings on how to make AI chatbots, and he built his audience from zero to 100K in 6 months. In the background, while he was doing that, he was selling AI chatbots to large companies. Then, when the Awakening stage hit, he coined the term AI automation agency and started a paid Discord community for $1100 a month. Thousands of people joined his community, and he taught them all how to start their own AI automation agency. And just like that, he is making $100,000 a month from something he pretty much knew nothing about a year ago.
ARB's story is one of my favorites. This 19-year-old kid made a simple AI music software in 2 weeks using open-source models. He then just shared the tool in a Discord community full of music producers. One of them used his tool to clone Drake's voice and then made an AI-generated Drake song with it. He posted this on TikTok, and it went viral overnight. Just 30 days later, ARB had hundreds of thousands of people using his platform. Now, Musicfi is making him over $120,000 in Mr. He had no partners and no marketing budget. Not bad for a 19-year-old in his parents' basement.
Conclusion
Making money from trends is simple, but standing out in a saturated market is very hard. That's why trends are the key. It's the one chance you have to make a name for yourself fast. One social media account, one high leverage product, and one content style on one platform. That's all you need to make millions of dollars from trends.
Remember, intelligence has nothing to do with how much money you make. Thinking doesn't get you paid, action does. People dumber than you are making millions of dollars using this strategy, so why can't you? Because you're overthinking it. Follow this three-step playbook, and you'll be on your way to making more money than 99% of people in every trend.
Pros and Cons
Pros:
- Simple three-step playbook to make money from trends
- Universal skills that will always be in high demand
- High leverage products that can make you a million dollars during a trend
- Becoming an authority by creating content on the trend
- Success stories of people who have gone from zero to a million-dollar business in less than 12 months
Cons:
- Requires critical thinking and creativity to sell shovels inside of a trend
- Standing out in a saturated market is very hard
Highlights
- Have a universal skill and sell shovels inside of a trend
- Find a high leverage opportunity
- Become an authority by creating content on the trend
- Success stories of people who have gone from zero to a million-dollar business in less than 12 months
FAQ
Q: What are the five universal skills?
A: The five universal skills are copywriting, video design, development, and sales.
Q: What is a high leverage opportunity?
A: A high leverage opportunity is a product that you can sell over and over again without incurring any added cost or resources.
Q: What are the four types of content creators?
A: The four types of content creators are the synthesizer, the curator, the technical trainer, and the reporter.
Q: What is the key to making money from trends?
A: The key to making money from trends is to have a universal skill, sell shovels inside of a trend, find a high leverage opportunity, and become an authority by creating content on the trend.
