Designing Your Brand: A Comprehensive Guide
Are you looking to start your own online business? With over 13,000 new online businesses being started every single day in the United States, it's more important than ever to create a brand that stands out. In this article, we'll cover the three essential steps to designing your brand: designing a logo, branding and packaging, and designing the product itself. We'll also provide tips on how to make your product stand out and share real-life examples of successful branding strategies.
Step 1: Designing a Logo
The first step in designing your brand is to create a logo. Your logo is the centerpiece of your brand, and everything else will revolve around it. However, be careful because if you make a mistake here, it could cost you a lot of money. When designing your logo, consider color theory. Different colors evoke different emotions, and you want to choose colors that align with your brand's message. For example, less saturated colors like blues and pastels generally show a calm vibe, while bright colors create stronger, more intense feelings.
You have two options when it comes to designing your logo: do it yourself or hire a professional. If you're tight on cash, you can use websites or tools like Canva to design your logo. However, if you want a more professional look, we recommend hiring a designer. You can find designers on websites like Fiverr or Upwork, or you can run a contest on 99designs. If you're looking to sell an Amazon FBA product, we recommend going to FBA Creatives, where you can get your logo, packaging, and product design all in one place.
Step 2: Branding and Packaging
Once you have your logo, it's time to design your branding and packaging. Your branding and packaging should make your product pop, especially if you're selling your product online, and people can't physically hold it. You want to make sure that your image stands out from the rest of the branding and packaging out there. Your branding should make it obvious from the look of your packaging what your product represents. For example, if you're selling a healthy product, your branding and packaging should make it clear that your product is healthy.
Be careful not to make the same mistake that Edgar made with his premium apple cider vinegar. He packaged a premium product in non-premium packaging, and it ended up costing him over $50,000 in lost sales. Your packaging should match the quality of your product.
Step 3: Designing the Product Itself
The third step in designing your brand is to design the product itself. Your product is the thing that people are going to fall in love with, and it's what will make them come back again and again. You want to make sure that your product is high quality and stands out from the competition.
If you're not a product designer, there are a few different things you can do. You can work with your manufacturer to create the product you want. If your manufacturer isn't willing to work with you or isn't knowledgeable in this area, you can hire a designer on Fiverr or Upwork to help you.
Real-Life Examples
At FBA Creatives, we've helped many Amazon FBA sellers design their brands. One example is our work with a brand called Carnivore Electrolytes. We worked with the manufacturer to create a product that aligned with the carnivore diet and then designed the branding and packaging to make it clear that this was a product for people on the carnivore diet. The result was a successful product that stood out from the competition.
Tips for Making Your Product Stand Out
Here are a few tips for making your product stand out:
- Use high-quality branding and packaging
- Make your product easy to remember and hard to forget
- Use keywords in your brand name to improve search results
- Make sure your product is high quality and stands out from the competition
Pros and Cons
Pros:
- A well-designed brand can help you stand out from the competition
- High-quality branding and packaging can help you sell your product for more
- A memorable brand name can make it easier for customers to find you
Cons:
- Designing a brand can be expensive
- It can be challenging to come up with a brand name that's both easy to remember and hard to forget
Highlights
- Designing a brand involves three essential steps: designing a logo, branding and packaging, and designing the product itself.
- Your branding and packaging should make your product pop, and your product should stand out from the competition.
- Use high-quality branding and packaging, make your product easy to remember and hard to forget, and use keywords in your brand name to improve search results.
FAQ
Q: How do I come up with a brand name?
A: Your brand name should be relevant to the product you're selling. You can use the name of your product to explain what your product is. Make sure your brand name is easy to remember and hard to forget.
Q: How do I design my branding and packaging?
A: Your branding and packaging should make your product pop. Make it obvious from the look of your packaging what your product represents. Use high-quality materials and make sure your packaging matches the quality of your product.
Q: How do I design my product?
A: Work with your manufacturer to create the product you want. If your manufacturer isn't willing to work with you, you can hire a designer on Fiverr or Upwork to help you.
Resources:
- FBA Creatives: https://fbacreatives.com/
- Canva: https://www.canva.com/
- Fiverr: https://www.fiverr.com/
- Upwork: https://www.upwork.com/
- 99designs: https://99designs.com/
- Namechk: https://namechk.com/
- USPTO: https://www.uspto.gov/
- Godaddy: https://www.godaddy.com/
- Namecheap: https://www.namecheap.com/
- WooCommerce: https://woocommerce.com/
- Shopify: https://www.shopify.com/
- Hostinger: https://www.hostinger.com/
