Dheeraj Bansal, Founder of Recoat Studios, shares his success story and tips on how to start and grow an e-commerce business in India.
Dheeraj Bansal is the founder of Recoat Studios, one of the fastest growing startups in the cosmetic segment. He started his business with just Rs 2 lakh and now has a turnover of Rs 100 crore. In this interview, he shares his success story and tips on how to start and grow an e-commerce business in India.
**How did you start your e-commerce business?**
I started my e-commerce business in 2018 with just Rs 2 lakh. I had no experience in the cosmetics industry, but I knew that there was a huge demand for affordable and good quality cosmetics in India. I started by selling my products on online marketplaces like Amazon and Flipkart. However, I soon realized that I needed to have my own website in order to reach a wider audience.
**What were the challenges you faced when you started your business?**
The biggest challenge I faced when I started my business was getting the right products at the right price. I wanted to offer my customers affordable products, but I also wanted to make sure that the quality was good. I spent a lot of time researching different suppliers and manufacturers before I finally found the right ones.
Another challenge I faced was marketing my products. I knew that I needed to create a strong brand identity in order to stand out from the competition. I started by creating a website and social media accounts for my business. I also used paid advertising to reach a wider audience.
**How did you grow your business?**
I grew my business by focusing on customer service and providing excellent products. I made sure that my customers were always happy with their orders and that they received their products on time. I also offered a wide variety of products at affordable prices.
**What advice would you give to someone who wants to start an e-commerce business in India?**
If you want to start an e-commerce business in India, I would advise you to do the following:
* Do your research and make sure that there is a demand for your product or service.
* Find a supplier or manufacturer who can provide you with good quality products at the right price.
* Create a strong brand identity and market your products effectively.
* Provide excellent customer service and make sure that your customers are always happy with their orders.
If you follow these tips, you will be well on your way to starting and growing a successful e-commerce business in India.
**What are your future plans for Recoat Studios?**
My future plans for Recoat Studios are to expand our product range and reach a wider audience. I also want to start our own offline retail stores.
