Fashion: The Fastest Growing Segment in E-commerce in India
Fashion is the fastest growing segment in e-commerce in India, and the sector that is growing the fastest in fashion is fast fashion, which refers to fashion that can change rapidly. In this article, we will introduce you to an e-commerce founder who is a clothing startup. He launched his own startup 10 years ago, and today he has a revenue of Rs 335 crore. Within the next 2 years, he will touch a revenue of Rs 100 crore. He specifically works on fast fashion in men's and women's clothing, and they have a team of 45 people.
Table of Contents
1. Introduction
2. The Founder's Journey
3. Fast Fashion in India
4. The Unique Selling Proposition (USP)
5. Social Media Marketing
6. Wholesale Model
7. The Importance of Central Software
8. Research and Product Quality
9. The Selling Process
10. Social Seller Academy
The Founder's Journey
The founder of the fast fashion brand we are discussing today is Anubhav Sethiya. He started his clothing startup in 2012, after completing his engineering degree. At that time, e-commerce in India was in its very early stages, and it was a new concept that was very exciting. Anubhav saw the potential in e-commerce and started doing further research on it. He found it to be a very good opportunity, considering how big it had become in Western markets by that time. After doing more research, he decided to focus on fashion as his category.
Fast Fashion in India
Fast fashion is a crowded market, and new fashion brands are launched every day. In such a situation, the USP of any brand depends on its designs, product quality, and customer experience. Anubhav's brand has specific designs for their target audience. When they launch a new product, the person understands that it has been specially designed for them. They source their fabric and raw material from the best of the mill, which is why they provide a very good quality product to their customers.
The Unique Selling Proposition (USP)
Anubhav's brand has a unique selling proposition that sets it apart from other fast fashion brands. They focus on providing premium quality products at very pocket-friendly prices. They have a team of designers who work on creating unique designs that cater to their target audience. They also focus on providing a great customer experience, which is why they have a loyal customer base.
Social Media Marketing
When Anubhav started his business in 2012, social media marketing was in its initial stages. He used to focus on Facebook and Instagram to promote his brand. He understood the importance of listing his products properly, which meant having premium photos and a proper description. He gave only so much information to the customer that they felt like they were touching and feeling the product. Once the product was listed, the process started to increase its sales, whether it was through organic means or through inorganic means like running ads.
Wholesale Model
Anubhav's brand recently launched a wholesale channel for people who want to do business with them on a large scale. They support people who want to start a new business or start a new shop somewhere. They help in product selection, share the catalog, and the most important thing is that there is no pressure on the person to buy at least 50 pieces or 24 pieces or anything. They can join with very little investment and start their business.
The Importance of Central Software
When doing online business, it is important to decide very well on the central software that you have to use. In today's date, the software that Anubhav's brand is using is Kan. Apart from different departments, the most important and primary software is your central software, which you are using of any type. ERP or any type of warehouse management system, within which all the transactions you are doing, whether it is sales, your inventory is coming, your returns are coming, all that data is collected at one place and through this tool you can further analyze the data. You can grow your business by studying and using it.
Research and Product Quality
Before starting any online business, it is important to research where you want to sell, who is your target customer, and at what price point that target customer purchases. Unless you know all this, you may bring a product that may be very expensive or very cheap compared to your market or it may not be in demand where you are selling it. The second thing is to get the product quality right. You should not be in a hurry to launch your product. You should bring a premium quality product, and your business will not fail in the beginning itself.
The Selling Process
Anubhav's brand sells through being an online first fashion brand, and all their sales are through e-commerce platforms. For any online business, its sales pitch is its listing. Listing means premium photos, proper description, and giving only so much information to the customer that they feel like they are touching and feeling the product. Once the product is listed, the process starts to increase its sales, whether it is through organic means or through inorganic means like running ads.
Social Seller Academy
Social Seller Academy is a great initiative for anyone who wants to start or grow their online business. They have simplified the online business and made a very good guidebook for their users. For any person who wants to start or grow their online business, they have brought all the information in one place for them. They do a lot of webinars, live events, and many more things. If you also want to join them and do online business, want to learn many more things, want to connect with new people, want to see new products, then join the community of Social Seller Academy.
Highlights
- Fashion is the fastest growing segment in e-commerce in India.
- Fast fashion is a crowded market, and new fashion brands are launched every day.
- Anubhav's brand has a unique selling proposition that sets it apart from other fast fashion brands.
- Social media marketing is an important aspect of promoting your brand.
- Anubhav's brand recently launched a wholesale channel for people who want to do business with them on a large scale.
- The central software you use is important for the success of your online business.
- Research and product quality are important factors to consider before launching your product.
- The selling process is crucial for the success of your online business.
- Social Seller Academy is a great initiative for anyone who wants to start or grow their online business.
FAQ
Q: What is fast fashion?
A: Fast fashion refers to fashion that can change rapidly.
Q: What is Anubhav's brand's unique selling proposition?
A: Anubhav's brand focuses on providing premium quality products at very pocket-friendly prices.
Q: What is the importance of central software in online business?
A: The central software you use is important for the success of your online business.
Q: What is Social Seller Academy?
A: Social Seller Academy is a great initiative for anyone who wants to start or grow their online business.
