Salesforce Customer 360: Uniting Teams and Data for Seamless Customer Experiences
Are you tired of dealing with information silos in your business? Do you want to provide your customers with seamless, consistent experiences across all touchpoints? Look no further than Salesforce Customer 360.
What is Salesforce Customer 360?
Salesforce Customer 360 is not a single product, but rather the entire portfolio of technology and services offered by Salesforce. It is the number one ranked customer relationship management platform that helps companies unite their teams with a shared view of every customer. With best-in-class apps for every team and a single source of truth for customer data, Salesforce Customer 360 provides everything you need to deliver great experiences.
Breaking Down Information Silos
Data is the fuel that computer systems run on, and today's companies have more data than ever floating around their computers, including customer data. However, all too often, this data is stored in different systems, even when it all belongs to the same business. This creates information silos, where teams are unable to easily share information with one another.
Salesforce Customer 360 breaks down these silos by connecting your teams and data. When teams can easily share information, everyone gets a more complete view of customers, a 360-degree view. Your sales team knows who has recently visited your website so they can discover better leads. Meanwhile, your customers who have questions can find your answers faster on your website self-service portals and chatbots. Your service team can respond to customers on the same system as your marketing team, making it easy to tell marketing who to stop emailing because they have an open ticket. And your leadership team can look at the business big picture without having to manually update spreadsheets.
Best-in-Class Apps for Every Team
Salesforce Customer 360 provides best-in-class apps for every team, including sales, service, marketing, commerce, and IT. Sales Cloud helps manage every step of the sales journey, helping every rep be more effective and close more deals. Service Cloud makes it easy to deliver personalized customer service experiences, connecting every channel, personalizing every engagement, and scaling every process as your business grows. Marketing Cloud helps you reach audiences across all of your touchpoints, digital advertising, email, mobile, and social. Commerce Cloud simplifies processes and cuts costs, allowing you to grow your online business by delivering seamless experiences without all the complexity and hassle. And Einstein Analytics provides actionable insights you can actually use to help make real-world decisions.
Customizable to Fit Your Business
Salesforce Customer 360 is designed to be used individually or together, and it's customizable to fit your business and your unique needs. You don't have to sign up for the whole enchilada if you don't need it. However, when you do start using these products together, that's where the real magic happens. The products are all designed by Salesforce to work together with a common vision, roadmap, and best practices. They come pre-integrated, so you don't have to build that yourself.
Empowering Companies of All Sizes and Industries
Salesforce Customer 360 works for any industry, and solutions are tailored to your business. Verticals are created with industry experts to help you modernize your business, save time, and lower costs. Customer Data Platform (CDP) is powering the next generation of CRM, giving your company the ability to manage the entirety of your first-party data to give you a complete view of your customers. And Slack brings together all your teams with the messaging apps and data that they need in one workspace.
Highlights
- Salesforce Customer 360 is not a single product, but rather the entire portfolio of technology and services offered by Salesforce.
- It is the number one ranked customer relationship management platform that helps companies unite their teams with a shared view of every customer.
- Salesforce Customer 360 breaks down information silos by connecting your teams and data, providing a 360-degree view of your customers.
- Salesforce Customer 360 provides best-in-class apps for every team, including sales, service, marketing, commerce, and IT.
- It is customizable to fit your business and your unique needs, and it works for any industry.
- Verticals are created with industry experts to help you modernize your business, save time, and lower costs.
- Customer Data Platform (CDP) is powering the next generation of CRM, giving your company the ability to manage the entirety of your first-party data to give you a complete view of your customers.
- Slack brings together all your teams with the messaging apps and data that they need in one workspace.
FAQ
Q: What is Salesforce Customer 360?
A: Salesforce Customer 360 is not a single product, but rather the entire portfolio of technology and services offered by Salesforce. It is the number one ranked customer relationship management platform that helps companies unite their teams with a shared view of every customer.
Q: How does Salesforce Customer 360 break down information silos?
A: Salesforce Customer 360 connects your teams and data, providing a 360-degree view of your customers. When teams can easily share information, everyone gets a more complete view of customers.
Q: What apps does Salesforce Customer 360 provide?
A: Salesforce Customer 360 provides best-in-class apps for every team, including sales, service, marketing, commerce, and IT.
Q: Is Salesforce Customer 360 customizable?
A: Yes, Salesforce Customer 360 is customizable to fit your business and your unique needs.
Q: What is Customer Data Platform (CDP)?
A: Customer Data Platform (CDP) is powering the next generation of CRM, giving your company the ability to manage the entirety of your first-party data to give you a complete view of your customers.
Q: What is Slack?
A: Slack brings together all your teams with the messaging apps and data that they need in one workspace.
Resources:
- https://www.salesforce.com/products/customer-360/
- https://www.voc.ai/product/ai-chatbot
