🌟 How to Measure Business Goals and Grow Your Bottom Line with Conversion Tracking in Zendesk Chat
Are you looking to increase your business's bottom line? Do you want to know how to measure your business goals and grow your sales? Look no further than conversion tracking in Zendesk Chat. In this article, we'll show you how to use conversion tracking to set business goals, track which chats influence customers to make a purchase, and optimize your website's conversion funnel to grow sales.
📈 What is Conversion Tracking?
Conversion tracking is a powerful tool that allows you to track which actions on your website lead to a successful conversion. A conversion is any action that you want your website visitors to take, such as making a purchase, filling out a form, or signing up for a newsletter. By tracking these actions, you can measure the effectiveness of your website and marketing campaigns, and make data-driven decisions to improve your bottom line.
🛍️ Setting Business Goals
To use conversion tracking in Zendesk Chat, you first need to set a business goal. A business goal is a specific action that you want your website visitors to take, such as making a purchase or filling out a form. To create a goal, you simply set the goal URL inside Zendesk Chat. In the case of an e-commerce website selling umbrellas, you would want to track the page where the customer completes their purchase, such as ZenNASSCOM/thanks. Whenever a customer lands on this URL, it will count as a successful conversion.
📊 Tracking Chats that Influence Conversions
Once you've set your business goal, you can use conversion tracking to track which chats influence customers to make a purchase. By tracking the last touch attribution method, you can see the last action the customer takes before making a purchase. Using chat analytics, you'll be able to see all 800 conversions, as well as how many of those were influenced by a chat and even which agent was involved.
🚀 Optimizing Your Conversion Funnel
With this data, you can optimize your website's conversion funnel to grow sales. By setting proactive live chat triggers at just the right moments, you can guide customers through the conversion funnel and increase the likelihood of a successful conversion. You can also reward high-performing agents on your team, incentivizing them to provide excellent customer service and drive sales.
🤖 Introducing AI Chatbot
Looking for an even more efficient way to reduce the workload on your customer service team? Check out the AI Chatbot from Voc.ai. This powerful tool can automatically handle a large amount of customer service inquiries, freeing up your team to focus on more complex issues and driving sales.
🎉 Conclusion
In conclusion, conversion tracking in Zendesk Chat is a powerful tool that can help you measure your business goals, track which chats influence customers to make a purchase, and optimize your website's conversion funnel to grow sales. By using this tool, you can make data-driven decisions to improve your bottom line and drive business success.
Pros
- Conversion tracking allows you to measure the effectiveness of your website and marketing campaigns
- Tracking chats that influence conversions can help you optimize your conversion funnel and increase sales
- The AI Chatbot from Voc.ai can help reduce the workload on your customer service team, freeing them up to focus on more complex issues and driving sales
Cons
- Conversion tracking requires some setup and configuration
- The AI Chatbot may not be suitable for all businesses or industries
🌟 Highlights
- Conversion tracking in Zendesk Chat can help you measure your business goals and grow your bottom line
- Setting business goals and tracking chats that influence conversions can help you optimize your conversion funnel and increase sales
- The AI Chatbot from Voc.ai can help reduce the workload on your customer service team and drive sales
🙋♀️ FAQ
Q: What is conversion tracking?
A: Conversion tracking is a tool that allows you to track which actions on your website lead to a successful conversion.
Q: How do I set a business goal in Zendesk Chat?
A: To set a business goal, you simply set the goal URL inside Zendesk Chat.
Q: How can I use conversion tracking to optimize my conversion funnel?
A: By tracking chats that influence conversions and setting proactive live chat triggers, you can guide customers through the conversion funnel and increase the likelihood of a successful conversion.
Q: What is the AI Chatbot from Voc.ai?
A: The AI Chatbot from Voc.ai is a powerful tool that can automatically handle a large amount of customer service inquiries, freeing up your team to focus on more complex issues and driving sales.
Resources:
- https://www.voc.ai/product/ai-chatbot
- https://www.zendesk.com/chat/conversion-tracking/
