📝 Table of Contents
- Introduction
- The Reality of Drop Shipping
- The Importance of High-Income Skills
- The Myth of Easy Drop Shipping
- The Importance of Evergreen Products
- The Power of Marketing Angles
- The Need for Adaptability
- Overcoming Obstacles
- The Importance of Consistency
- Conclusion
💡 Introduction
Drop shipping has become a popular way for entrepreneurs to start their own e-commerce businesses. However, the reality is that only 30% of drop shipping stores make their first sale, and only 10% manage to succeed and run a sustainable business. In this article, we will uncover the mistakes that beginners make and provide tips to increase your chances of success.
🌟 The Reality of Drop Shipping
Before starting a drop shipping store, it's important to understand that it takes time to master. Many people paint the picture that drop shipping is super easy to start and you're going to get sales right off the bat and become a multi-millionaire all while doing it with a half-decent website, poor ad creatives, and poor marketing angles. In reality, drop shipping is simple but hard to master. However, what drop shipping actually does is that it teaches you high-income skills that you need to run this type of business like web design, marketing angles, ad creatives, social media marketing, and so many other things.
💰 The Importance of High-Income Skills
These skills are not just learned in a few days of you trying to build up your Shopify brand. You need to constantly be putting in practice and learning from your mistakes and getting better with each and every attempt. Like any other high-paying job, you usually need a college degree, maybe a master's degree, but the bottom line is that you need a ton of training years of it before you see any income at all. That's the exact same thing as drop shipping and building an e-commerce brand. The only difference is that you don't have to go to school for it. You can learn on your own time, and it's a lot quicker than getting a four-year degree to learn high-income skills.
🤔 The Myth of Easy Drop Shipping
There is so much content online right now about how easy it is to start a drop shipping store. You're going to get your Lamborghini next week, and that's why I see a ton of beginners going into the space, putting up a random product on a pretty bad-looking website, throwing like $100 into Facebook ads on a creative that they sourced from some third party or on Fiverr, and then getting little to no results, quitting, and calling drop shipping a scam. It is 100% achievable if you actually put the time and effort in.
🌿 The Importance of Evergreen Products
So many big YouTubers and TikTokers are obsessed with finding these winning products, but most people that are doing big numbers in e-commerce are not just finding products that look cool. They really focus on products that are evergreen and can be sold year-round. Some seasonal products are great, but the problem with that is I look at e-commerce in drop shipping as a sustainable lifelong career in business. I don't want to sell the next fidget spinner and just make 10, 20, 30 grand over a couple of months and then have it become extremely saturated, and then the trend dies. That leaves you scrambling, looking for the next winning product, and the cycle is just endless. Evergreen niches are so much better to go into, like golf, beauty, pet niche. These types of niches are always in demand. They're not going anywhere.
🎯 The Power of Marketing Angles
The really good e-commerce brand owners are focusing on turning any average product into a winning product by using marketing angles, branding, and high-quality ad creatives. Fundamentally, this is what most beginners need to understand. Think of a showerhead, for example. That's a pretty average product. Maybe it has good pressure or water filtration, but that's pretty much it. Now attach the showerhead to the marketing angle of skincare. Now all of a sudden, you have this showerhead that gives you clearer skin and is now turned into a winning product. This is exactly how the brand Jolie was created. They're doing extremely well, and they've completely branded the showerhead space in general for skincare. It removes chlorine, heavy metals, and other contaminants from your shower to improve your skin and hair and well-being.
🤸♀️ The Need for Adaptability
Before you even start drop shipping, you have to stop overthinking your product. You need to be flexible, pivot, and overcome anything that's thrown in your way. There will be days ahead of your journey where there are going to be a million things that go wrong. Maybe your supplier doesn't have any more stock, maybe your Facebook account gets banned. There are just so many different things that can go wrong, but you have to be resilient and overcome these obstacles.
🚧 Overcoming Obstacles
I remember when I was having a lot of success drop shipping, and I was still working at my 9 to 5 job because I didn't really know how long it was going to last at the time with drop shipping. I was making about three times what I was at my 9 to 5 job, so I figured it was time to pull the trigger, take a risk, and leave my 9 to 5 job. But what happened next was completely uncalled for. The week after I quit my job, my Facebook ad account got completely banned, totally restricted, and at the time, that was my only income stream. So I was extremely nervous, very scared because I'm like, "Oh great, I just quit my 9 to 5 job, and now this whole thing just got shut down and banned. What am I going to do?" But I knew there were multiple ways to get around that. I tried to create new Facebook accounts, use friends and family. Everything worked out, but the point is that you can't get too lazy, and just when something happens that's inevitable, you just give up and move on to the next thing.
🏋️♀️ The Importance of Consistency
You're never going to learn to master these high-income skills by doing that and just quitting anytime something gets rough. I see a ton of beginners outsourcing a lot of their work in the beginning when times are getting tough or they don't want to learn a skill, and then they end up asking themselves, "What's going wrong? Why isn't this working, or why is this failing?" Now, you need to be proactive, solving your issues yourself and learning all these skills from scratch in the beginning, taking time and implementing them. If you just outsource and try to pay your way through everything and throw money at your business, it's not going to work. Trust me. You're going to thank yourself in the end. You're going to avoid so many headaches and really teach yourself that you're capable of overcoming anything.
🎉 Conclusion
In conclusion, if you're trying to start up any sort of business, whether it's online or in person, you need to push yourself as hard as you can, trying to build this business and putting in the sweat equity and hours, even though you're not getting any results in the beginning. But I guarantee you, if you continue to work, learn as much as you possibly can, and overcome any road bumps that come along the way, you will find the success in whatever business venture that you're pursuing.
