Understanding Amazon Vine: A Guide for Sellers
If you're an Amazon seller, you may have heard of Amazon Vine, but you might not fully understand what it is or how it can benefit you. In this article, we'll cover everything you need to know about Amazon Vine, including how to become eligible to use the program and how to enroll your products.
What is Amazon Vine?
Amazon Vine is a program where Amazon invites their most trusted reviewers to review products that sellers enroll in the program. This is an invite-only program, but as long as you're a professional seller, you can become enrolled. Essentially, you'll enroll one of your ASINs (Amazon Standard Identification Number) into the program, and Amazon will connect you with a trusted reviewer who will review your product and leave a review on your listing.
How to Become Eligible for Amazon Vine
To become eligible for Amazon Vine, you must be a professional seller on Amazon and have a registered brand in Amazon Brand Registry. This means that you've had a trademark application that's been through the USPTO processing system, filed for Amazon brand registry approval, and received approval.
Product Eligibility for Amazon Vine
To enroll an eligible product in Amazon Vine, you must make sure that you follow these bullet points:
- The product must be a brand that you've registered through Amazon Brand Registry and has received approval.
- The product must have less than 30 reviews already.
- The product must be a new product and cannot be an older product that has been on the market for a while.
- The product must have an image and a description.
Once you have your listing created and inventory checked into Amazon, you'll be eligible to use this program.
Enrolling Your Product in Amazon Vine
To enroll your product in Amazon Vine, follow these steps:
1. Find the product or products that you want to enroll in Amazon Vine and copy the ASIN.
2. Locate the Vine homepage by hitting your menu, selecting advertising, and then selecting Vine.
3. Enter the ASIN and select "begin enrollment."
4. Determine how many units you want to enroll in the program.
5. Confirm the product enrollment into Vine.
There is a fee for enrolling in Amazon Vine, which is $200 for up to 30 units per ASIN. However, there is a limited time offer where you can enroll two units per parent ASIN for free.
Tracking Your Amazon Vine Reviews
Once you've enrolled your product in Amazon Vine, you can track your status on the Vine homepage. You'll be able to see how many units are available, how many units are enrolled, and how many Vine reviewers have claimed your product.
It's important to note that Vine reviewers are not required to leave a five-star review. Their purpose is to leave an honest review for the customers who will be purchasing your product.
Pros and Cons of Amazon Vine
Pros:
- Amazon Vine can help increase your product's visibility and sales by providing honest reviews from trusted reviewers.
- The program is free for up to two units per parent ASIN.
Cons:
- There is a fee for enrolling in Amazon Vine.
- Vine reviewers are not required to leave a five-star review.
Highlights
- Amazon Vine is a program where Amazon invites their most trusted reviewers to review products that sellers enroll in the program.
- To become eligible for Amazon Vine, you must be a professional seller on Amazon and have a registered brand in Amazon Brand Registry.
- To enroll an eligible product in Amazon Vine, the product must be a brand that you've registered through Amazon Brand Registry, have less than 30 reviews already, be a new product, and have an image and a description.
- There is a fee for enrolling in Amazon Vine, which is $200 for up to 30 units per ASIN. However, there is a limited time offer where you can enroll two units per parent ASIN for free.
- Vine reviewers are not required to leave a five-star review.
FAQ
Q: How long does it take for Vine reviewers to leave a review?
A: It can take a few days for Vine reviewers to receive the product and leave a review.
Q: Can I enroll more than 30 units per ASIN in Amazon Vine?
A: No, the maximum number of units you can enroll per ASIN is 30.
Q: Can I enroll an older product in Amazon Vine?
A: No, the product must be a new product and cannot be an older product that has been on the market for a while.
Q: Is Amazon Vine free?
A: There is a fee for enrolling in Amazon Vine, which is $200 for up to 30 units per ASIN. However, there is a limited time offer where you can enroll two units per parent ASIN for free.
Q: Are Vine reviewers required to leave a five-star review?
A: No, Vine reviewers are not required to leave a five-star review. Their purpose is to leave an honest review for the customers who will be purchasing your product.
In conclusion, Amazon Vine can be a valuable tool for Amazon sellers to increase their product's visibility and sales. By following the eligibility requirements and enrolling eligible products, sellers can receive honest reviews from trusted reviewers. While there is a fee for enrolling in Amazon Vine, the limited time offer of two free units per parent ASIN can be a great way to get started.
