Table of Contents
1. Introduction to Amazon Singapore
2. **The Amazon Prime Advantage**
- Prime Member Benefits
- Prime Member Spending Habits
- Prime Member Growth
3. Amazon's Marketing Efforts
4. Why Sell on Amazon Singapore?
- The New Seller Pack
- Logistics and Fulfillment Solutions
- The Amazon Exports Program
5. Product Categories and Trends
6. Getting Started on Amazon Singapore
- 4 Simple Steps
7. Amazon Selling Fees
8. Conclusion and Next Steps
**The Amazon Prime Advantage** 🚀
Amazon Prime is a game-changer for both customers and sellers on the Amazon Singapore platform. Prime members enjoy a host of exclusive benefits, including free and fast delivery, early access to deals, and access to Prime Video, Prime Gaming, and other premium services.
These Prime members are a highly engaged and valuable segment of Amazon's customer base. Data shows that Prime members spend 5 times more, shop 2 times more frequently, and explore 6 different product categories on average, compared to non-Prime members. This makes Prime members a lucrative target audience for sellers looking to grow their business on Amazon Singapore.
The growth in Amazon's Prime membership has been staggering, with a 40% year-over-year increase in Prime members, a 67% growth in revenue per customer, and a 261% surge in highly engaged Prime members (those who shop more than 32 times per year). This highlights the immense potential for sellers to tap into this thriving customer base.
Amazon's Marketing Efforts 📣
Amazon has made significant investments in marketing across both online and offline channels to drive traffic and awareness for the Amazon Singapore platform. From eye-catching Amazon delivery trucks on the streets to targeted online advertising campaigns, the company is leaving no stone unturned in its efforts to reach and engage with Singaporean consumers.
The upcoming holiday season is a prime example of Amazon's marketing prowess, with the company gearing up for its second and largest "Tier 1" event and campaign - Black Friday. Sellers can expect to see increased visibility and promotional opportunities during this crucial shopping period, making it an ideal time to ramp up their presence on the platform.
Why Sell on Amazon Singapore? 🤑
There are several compelling reasons why sellers should consider joining the Amazon Singapore marketplace. First and foremost, the new seller pack makes onboarding a breeze, with free 90-day account management support, access to Amazon's global marketplaces, and a waived monthly subscription fee until the end of 2023.
Secondly, Amazon's world-class logistics and fulfillment solutions, such as Fulfillment by Amazon (FBA) and Amazon Easy Ship, take the hassle out of order processing and delivery, allowing sellers to focus on growing their business.
Finally, the recently launched Amazon Exports program presents a unique opportunity for sellers to reach and expand their customer base beyond Singapore, tapping into the vast potential of the Malaysian market through Amazon's fulfillment network.
Product Categories and Trends 📊
The Amazon Singapore platform offers a wide range of product categories for sellers to explore. While some categories may require approval, the platform provides tools and resources to help sellers identify the most promising opportunities based on current market trends and customer demand.
In the post-pandemic landscape, certain product categories have seen significant shifts in consumer behavior and preferences. Sellers will have the chance to learn more about these evolving trends and how to leverage Amazon's product selection tools to make informed decisions about their product offerings.
Getting Started on Amazon Singapore 🚀
The process of getting started on Amazon Singapore is straightforward and can be broken down into four simple steps:
1. Decide what you want to sell and develop your selling strategy.
2. Register your account and list your products with the support of Amazon's team.
3. Choose your preferred fulfillment method, whether it's FBA, Amazon Easy Ship, or a self-ship model.
4. Scale your business using Amazon's suite of tools and features to drive conversions and growth.
Amazon Selling Fees 💰
Amazon's selling fees are transparent and straightforward, consisting of three main components: the monthly subscription fee, the referral fee, and the fulfillment fee. The subscription fee is currently waived until the end of 2023, while the referral fee ranges from 6% to 15% depending on the product category. The fulfillment fee will vary based on the chosen fulfillment method, with FBA and Amazon Easy Ship offering different pricing structures.
Conclusion and Next Steps 🔍
Amazon Singapore presents a compelling opportunity for sellers to tap into a rapidly growing e-commerce market and a highly engaged customer base. With the support of Amazon's new seller pack, world-class logistics solutions, and export program, sellers can streamline their operations and unlock new avenues for growth.
To learn more about the specific details and next steps, be sure to attend the upcoming sessions on product selection, listing optimization, and fulfillment solutions. The Amazon team is here to guide you through the process and help you succeed on the platform.
Highlights 🔑
- Amazon Singapore offers a thriving Prime member customer base that spends more, shops more frequently, and explores a wider range of product categories.
- The platform provides a new seller pack with free support and waived subscription fees, making it easier than ever to get started.
- Fulfillment by Amazon (FBA) and Amazon Easy Ship take the hassle out of logistics, allowing sellers to focus on growing their business.
- The Amazon Exports program opens up opportunities to reach customers in Malaysia and beyond.
- Transparent and straightforward selling fees, with the monthly subscription fee currently waived until the end of 2023.
FAQ
**Q: How do I make my products Prime eligible?**
A: To make your products Prime eligible, you need to use the Fulfillment by Amazon (FBA) service. When you inbound your products to Amazon's fulfillment centers, they will automatically be Prime-enabled and available for Prime customers to purchase with free next-day delivery.
**Q: Do I need to register a company to sell on Amazon Singapore?**
A: No, you do not need to register a company to start selling on Amazon Singapore. You can join as an individual seller, even if you're operating from your home or a small office.
**Q: Can I sell to overseas markets through Amazon Singapore?**
A: Yes, you can sell to overseas markets through Amazon's Global Selling program. Amazon will assist you with shipping and fulfillment, allowing you to expand your reach beyond Singapore.
**Q: How do I get started with Fulfillment by Amazon (FBA)?**
A: To get started with FBA, simply register as a seller on Amazon, list your products, and create a shipment to inbound your inventory to Amazon's fulfillment centers. Amazon will then handle the rest, including picking, packing, and delivering your orders.
Resources:
- https://www.amazon.sg/
- https://www.voc.ai/product/ai-chatbot
