The One Word Secret to Launching a Successful Business
Are you struggling to figure out what business to launch, what to teach, or what to sell? It can be overwhelming to try and decide what direction to take, especially when there are so many options out there. But what if I told you that there's a one-word secret to launching a successful business?
I recently learned this secret from a podcast episode featuring Rory Vaden, a renowned speaker and author. He and Ed Mylett discussed the importance of building a personal brand, and the conversation really resonated with me. In this article, I'll share the two key lessons I learned from that podcast, and how they helped me define my market and find my passion.
Table of Contents
1. Introduction
2. The Worst Question You Could Ask
3. Helping Those Who We Used to Be
4. The Power of One Word
5. Defining Your Market
6. Finding Your Passion
7. Scaling Your Business
8. The Importance of Building a Personal Brand
9. Behind the Scenes: The Onyx Single Show
10. Conclusion
The Worst Question You Could Ask
Before we dive into the one-word secret, let's address the worst question you could ask as an entrepreneur: "What should I sell?" This question is frustrating because it's impossible for anyone to answer. It's like asking a stranger what career you should pursue or what job you should take.
Choosing a business to launch requires a deep understanding of your strengths, weaknesses, assets, liabilities, and network. It's not something you can decide in a few seconds. It takes time, research, and a lot of trial and error.
Helping Those Who We Used to Be
So, if "What should I sell?" is the worst question, what's the best question to ask? According to Ed Mylett, we're best equipped to help those who we used to be. In other words, think about who you were in the past and how you can serve that person.
For me, that person is a hungry entrepreneur with no background, information, industry, access, or money. I spent 20 years building my business from scratch, and I know how hard it can be to get started. That's why I'm passionate about helping others who are in the same position I was in.
The Power of One Word
Now, let's talk about the one-word secret: "scale." This word defines my strength and passion for helping businesses grow and succeed. It's a word that gets me pumped up and excited, and there's not enough information out there about it.
When you're choosing a word to define your business, make sure it's specific and incites excitement. Don't choose a general word or phrase that doesn't set you apart from the competition.
Defining Your Market
Once you've chosen your word, it's time to define your market. This can be challenging, but it's essential to the success of your business. You need to know who you're serving and how you can help them.
For me, my market is entrepreneurs who want to scale their business. There are tons of people out there who fit this description, and they're eager to learn from someone who has been there and done that.
Finding Your Passion
When you're passionate about what you do, it doesn't feel like work. That's why it's crucial to find your passion and build your business around it. If you're not passionate about what you're doing, you won't have the drive and motivation to succeed.
For me, my passion is helping others succeed. I love seeing my clients grow and achieve their goals, and that's what keeps me going.
Scaling Your Business
Scaling your business is essential if you want to achieve long-term success. It's not enough to just get by; you need to grow and expand your business over time.
Scaling a business requires a deep understanding of your market, your strengths, and your weaknesses. It also requires a willingness to take risks and try new things.
The Importance of Building a Personal Brand
Building a personal brand is crucial in today's digital age. It's how you differentiate yourself from the competition and establish yourself as an authority in your field.
Your personal brand should reflect your values, your personality, and your expertise. It should be consistent across all platforms, from social media to your website.
Behind the Scenes: The Onyx Single Show
As I mentioned earlier, I'm in the process of transforming my podcast from The Fighting Entrepreneur to The Onyx Single Show. This transformation will mark four years of podcasting, and I'm excited to take my show to the next level.
I'll be covering a wide range of topics, from scaling your business to building a personal brand. I'll also be sharing behind-the-scenes content and giving you a glimpse into my life as an entrepreneur.
Conclusion
In conclusion, the one-word secret to launching a successful business is to find your passion and build your business around it. Choose a word that defines your strength and incites excitement, and define your market accordingly. Remember to build a personal brand and scale your business over time.
Thank you for reading, and I hope this article has been helpful to you. If you have any questions or comments, please leave them below.
Highlights
- The worst question you could ask as an entrepreneur is "What should I sell?"
- We're best equipped to help those who we used to be.
- The one-word secret to launching a successful business is to find your passion and build your business around it.
- Building a personal brand is crucial in today's digital age.
- Scaling your business requires a deep understanding of your market, your strengths, and your weaknesses.
FAQ
Q: What is the one-word secret to launching a successful business?
A: The one-word secret is to find your passion and build your business around it.
Q: How do I define my market?
A: To define your market, you need to know who you're serving and how you can help them.
Q: Why is building a personal brand important?
A: Building a personal brand is important because it differentiates you from the competition and establishes you as an authority in your field.
Q: How do I scale my business?
A: To scale your business, you need to have a deep understanding of your market, your strengths, and your weaknesses. You also need to be willing to take risks and try new things.
Resources:
- Onyx Podcast: onyxpodcast.com
- Ed Mylett Podcast: edmylett.com/podcast
- Rory Vaden: roryvaden.com
