Here are 4 steps to launching a product with an influencer:
1. Brand yourself as an expert in the space.
2. Connect with influencers and creators.
3. Figure out the right type of product to launch.
4. Structure the company and partner with someone.
Here are some risks to be aware of when launching a product with an influencer:
* The influencer may not promote the product.
* Consumer packaged goods can be cost intensive.
* The influencer could get canceled.
If you're interested in learning more about this topic, check out the video above.
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