How to Run Profitable Facebook Ads for Your Shopify Store: A Case Study Guide
Are you struggling to make your Shopify store profitable with Facebook ads? Do you want to learn how to go from zero to over a thousand dollars a day in advertising spend profitably? Look no further than this case study guide, where we will walk you through step-by-step how to achieve success with Facebook ads for your Shopify store.
Table of Contents
1. Introduction
2. The Three-Step System for Facebook Ads Success
3. Month One: Audience Testing
4. Month Two: Creative Testing
5. Month Three: Stabilization, Optimization, and Scaling
6. Ad Spend Breakdown
7. Conclusion
8. Resources
Introduction
In this video, we will be sharing a case study of how our friend Josh Bach went from zero to over a thousand dollars a day in advertising spend profitably with a new Shopify store. We will be sharing his step-by-step process for achieving success with Facebook ads, including audience testing, creative testing, and stabilization, optimization, and scaling. By following this guide, you too can achieve success with Facebook ads for your Shopify store.
The Three-Step System for Facebook Ads Success
Before we dive into the case study, it's important to understand the three-step system for achieving success with Facebook ads:
1. Audience Testing: This is where you find new audiences that resonate with your product and test them with different ads to see which ones perform the best.
2. Creative Testing: Once you have found winning audiences, you need to test different creatives to see which ones perform the best with those audiences.
3. Stabilization, Optimization, and Scaling: Once you have a good foundation of winning audiences and creatives, you can start to stabilize, optimize, and scale your campaigns to achieve maximum profitability.
By following this three-step system, you can achieve success with Facebook ads for your Shopify store.
Month One: Audience Testing
In the first month of running Facebook ads for your Shopify store, your focus should be on audience testing. This is where you find new audiences that resonate with your product and test them with different ads to see which ones perform the best.
During this month, you should be investing around 80% of your budget into audience testing. You should be testing different interests, lookalike audiences, and broad audiences to see which ones perform the best with your product.
In our case study, we invested around $500 in audience testing during the first month. We tested different audiences, including hair removal, Gymshark, Arnold Classic, gay pride, gay-friendly, calisthenics, and bodybuilding. We found that Gymshark was the clear winner, with a cost per purchase of only $17.
Month Two: Creative Testing
Once you have found winning audiences, your focus should shift to creative testing. This is where you test different creatives to see which ones perform the best with your winning audiences.
During this month, you should be investing around 80% of your budget into creative testing. You should be testing different ad copy, images, videos, and hooks to see which ones perform the best with your winning audiences.
In our case study, we invested around $4,000 in creative testing during the second month. We found new hooks and marketing angles that resonated with our audiences and created new creatives to test.
Month Three: Stabilization, Optimization, and Scaling
Once you have a good foundation of winning audiences and creatives, you can start to stabilize, optimize, and scale your campaigns to achieve maximum profitability.
During this month, you should be investing around 80% of your budget into stabilization, optimization, and scaling. You should be focusing on the combinations of winning audiences and creatives that are bringing in the most profit and scaling them up.
In our case study, we invested around $12,800 in stabilization, optimization, and scaling during the third month. We were confident in the variables we were putting into the Facebook platform and were able to let Facebook do its thing.
Ad Spend Breakdown
Here is a breakdown of our ad spend during the three months of our case study:
- Month One: Audience Testing - $500
- Month Two: Creative Testing - $4,000
- Month Three: Stabilization, Optimization, and Scaling - $12,800
By following the three-step system for Facebook ads success, we were able to achieve a return on ad spend of 5.3 and generate $140,992 in revenue with only $26,300 in ad spend.
Conclusion
By following the three-step system for Facebook ads success, you too can achieve profitability with Facebook ads for your Shopify store. Remember to focus on audience testing, creative testing, and stabilization, optimization, and scaling. Never get complacent and always be testing new audiences and creatives to achieve maximum profitability.
Resources
- Ecom Freedom Shopify Course
- Ecom Freedom Shopify Blueprint Course
- Ecom Freedom YouTube Channel
