In this tutorial, I will show you how to use Semrush to find keywords that your website is already ranking for but you're not at the first position on Google yet. This means you could potentially get a lot more traffic if you were to optimize your pages and rank higher or even rank on the first position of Google.
I will also show you how to find keywords that your website is not ranking for but you could potentially rank for if you create content around those keywords.
I will then show you how to optimize your content for your target keywords and how to track your progress.
Finally, I will show you how to find the keywords where you are currently sitting at position 2 to 15 for a specific keyword that is relevant to you and where it might be worth it to optimize the pages that are ranked at this position.
I will also show you how to use the Semrush on page SEO Checker to find out what you need to optimize on your page to potentially boost your rankings.
I will then look at a few backlink and link building tools of Semrush and show you how to use them to improve your rankings.
Finally, I will show you how to do a site audit on your website which will show you all of the technical issues that your website might have and that might be holding you back when it comes to getting more traffic.
So let's get started!
Find Keywords That Your Website Is Already Ranking For But You're Not at the First Position on Google
The first thing we need to do is find keywords that your website is already ranking for but you're not at the first position on Google yet. This means you could potentially get a lot more traffic if you were to optimize your pages and rank higher or even rank on the first position of Google.
To do this, we can use the Semrush Keyword Research Tool.
First, go to the Semrush website and sign in to your account.
Then, click on the Keyword Research tab and enter your keyword in the search bar.
Then, click on the Keyword Magic Tool icon.
This will bring up a list of keywords that are related to your target keyword.
Now, we want to filter these keywords by their difficulty.
We can do this by clicking on the Difficulty tab and then selecting the Very Easy option.
This will give us a list of keywords that are very easy to rank for.
Now, we want to scroll through these keywords and find ones that our website is already ranking for.
We can do this by clicking on the Positions tab.
This will show us the position that our website is currently ranking for each keyword.
Now, we want to find keywords that our website is ranking for but we're not at the first position on Google yet.
We can do this by clicking on the Filters tab and then selecting the Position option.
We can then set the minimum position to 2.
This will give us a list of keywords that our website is ranking for but we're not at the first position on Google yet.
Now, we can start optimizing our pages for these keywords so we can rank higher and potentially get more traffic.
Find Keywords That Your Website Is Not Ranking For But You Could Potentially Rank For
Now, we're going to find keywords that your website is not ranking for but you could potentially rank for if you create content around those keywords.
To do this, we can use the Semrush Keyword Magic Tool again.
First, go to the Semrush website and sign in to your account.
Then, click on the Keyword Research tab and enter your keyword in the search bar.
Then, click on the Keyword Magic Tool icon.
This will bring up a list of keywords that are related to your target keyword.
Now, we want to filter these keywords by their difficulty.
We can do this by clicking on the Difficulty tab and then selecting the Very Easy option.
This will give us a list of keywords that are very easy to rank for.
Now, we want to scroll through these keywords and find ones that our website is not ranking for.
We can do this by clicking on the Positions tab.
This will show us the position that our website is currently ranking for each keyword.
Now, we want to find keywords that our website is not ranking for but we could potentially rank for if we create content around those keywords.
We can do this by clicking on the Filters tab and then selecting the Position option.
We can then set the maximum position to 15.
This will give us a list of keywords that our website is not ranking for but we could potentially rank for if we create content around those keywords.
Now, we can start creating content around these keywords
