🌟Salesforce Customer 360: Uniting Your Teams on One CRM Platform🌟
Are you tired of juggling multiple platforms to manage your customer interactions? Look no further than Salesforce Customer 360. Our entire portfolio of technology unites your teams on one CRM platform to create seamless customer experiences. No matter where you're working, Salesforce can bring your company and customers together from anywhere.
📊Marketing Department: Spotting Demand for Healthy Snacks📊
Meet Ben, the owner of a regional grocery store chain, and Alpine Brands, a global snack food company. Alpine is going to use Customer 360 to help Ben sell more snacks, which grows both of their businesses. The marketing department uses Tableau to visualize data, spotting demand for healthy snacks in a few new cities. Don't worry, Ben, they don't taste too healthy. The marketing team runs social and digital ads to consumers in those markets. They also segment their list of retailers to identify stores like Ben's that will most benefit and bring them into a personalized email journey. Ben not only learns about the snacks he can sell, but he can also update his preferences right from the platform.
🛍️Commerce Department: Creating Dynamic Shopping Experiences🛍️
Meanwhile, the commerce team has been creating dynamic shopping experiences that are easily published everywhere, helping Alpine scale its business. And since commerce is connected to marketing and sales, Ben can do all of his ordering on a personalized site. The site uses AI to recommend quantities for his stores, which makes placing an order a no-brainer. Good call, Ben.
📞Sales Department: Prompted to Call with Special Marketing Offers📞
Next, we say hello to sales, who was alerted of Ben's order and prompted to call him with special marketing offers. After the call, the sales rep can easily capture all of her notes from wherever she is. And behind the scenes, we have Mulesoft holding it all together. It connects the purchasing data to the inventory system, which integrates data from anywhere to keep the business connected.
🤖AI Chatbot: A Great Listener🤖
A few days before launch, all of the promo materials arrive. Deep breaths, Ben. Ben meets Bot, Bot's a great listener. "Hi, robot friend. How should I use all these materials?" The bot shares helpful marketing tips. "Love to update my order quantity and connect spend directly with a customer service agent." Hello, Ben. How can I help? The agent can see all of his customer history and update the order in real-time. You got it, 10 for Ben. He helps Ben out and also points him to Trailhead, where he can take free courses to keep his business on track.
🎉Victory Snack: A Great Success🎉
The new products launch, and they're a great success. "I'd say that calls for a victory snack." And that's how, with a single view of his business, Alpine Brands creates an experience that helps Ben every step of the way. Discover the power of Salesforce Customer 360, helping you bring your customers and company together.
Pros
- Unites teams on one CRM platform
- Creates seamless customer experiences
- Visualizes data to spot demand
- Personalizes email journeys
- Uses AI to recommend quantities
- Connects purchasing data to inventory system
- AI chatbot for customer service
- Offers free courses to keep business on track
Cons
- May require training to fully utilize all features
- May be expensive for small businesses
🌟Highlights🌟
- Salesforce Customer 360 unites teams on one CRM platform to create seamless customer experiences.
- The marketing department uses Tableau to visualize data, spotting demand for healthy snacks in a few new cities.
- The commerce team creates dynamic shopping experiences that are easily published everywhere, helping Alpine scale its business.
- The AI chatbot shares helpful marketing tips and updates orders in real-time.
- The new products launch, and they're a great success.
🙋♀️FAQ🙋♂️
Q: What is Salesforce Customer 360?
A: Salesforce Customer 360 is a CRM platform that unites teams on one platform to create seamless customer experiences.
Q: How does the marketing department use Customer 360?
A: The marketing department uses Tableau to visualize data and spot demand for products in new markets.
Q: How does the commerce department use Customer 360?
A: The commerce department creates dynamic shopping experiences that are easily published everywhere, helping businesses scale.
Q: What is the AI chatbot used for?
A: The AI chatbot shares helpful marketing tips and updates orders in real-time.
Q: Are there any free resources available?
A: Yes, Trailhead offers free courses to keep businesses on track.
Resources:
- Salesforce Customer 360: https://www.salesforce.com/products/customer-360/
- AI Chatbot: https://www.voc.ai/product/ai-chatbot
