How to List Your Branded Products on Amazon Without a Trademark
Are you looking to list your branded products on Amazon but don't have a trademark? Don't worry, you can still get brand approval and list your products without having to list them as generic. In this article, we'll walk you through the process of brand approval and show you how to get your brand name listed on Amazon without a trademark.
Table of Contents
1. Introduction
2. What is Brand Approval?
3. Why is Brand Approval Important?
4. How to Get Brand Approval on Amazon
5. Adding a Product to Start the Brand Approval Process
6. Submitting Required Information for Brand Approval
7. Tips for Submitting Required Information
8. What to Do if Your Brand Approval is Denied
9. Conclusion
10. Resources
Introduction
Amazon is one of the largest online marketplaces in the world, and listing your products on Amazon can be a great way to increase your sales and reach a wider audience. However, if you want to list your branded products on Amazon, you typically need to have a trademark. This can be a barrier for many sellers, as obtaining a trademark can be a lengthy and expensive process.
Fortunately, there is a way to list your branded products on Amazon without a trademark. This is called brand approval, and it allows you to list your brand on Amazon without having to list it as generic. In this article, we'll show you how to get brand approval on Amazon and list your branded products without a trademark.
What is Brand Approval?
Brand approval is a process that allows you to list your branded products on Amazon without a trademark. With brand approval, you can use your brand name on your product listings and take advantage of Amazon's brand registry program. This can help you protect your brand and increase your sales on Amazon.
Why is Brand Approval Important?
Brand approval is important because it allows you to list your branded products on Amazon without a trademark. This can save you time and money, as obtaining a trademark can be a lengthy and expensive process. Additionally, listing your products as generic can hurt your sales and make it difficult for customers to find your products on Amazon.
By getting brand approval, you can use your brand name on your product listings and take advantage of Amazon's brand registry program. This can help you protect your brand and increase your sales on Amazon.
How to Get Brand Approval on Amazon
Getting brand approval on Amazon is a simple process that involves adding a product to start the brand approval process and submitting required information for brand approval. Here's a step-by-step guide to getting brand approval on Amazon:
Step 1: Adding a Product to Start the Brand Approval Process
To start the brand approval process, you need to add a product to your Amazon seller account. This can be any product, even if you're not ready to list it yet. Here's how to add a product to your Amazon seller account:
1. Log in to your Amazon seller account.
2. Click on "Catalog" and then "Add Products."
3. Select "I'm adding a product not sold on Amazon" and click "Continue."
4. Select the category for your product and click "Select."
5. Fill out the required information for your product, including the product name, brand name, and UPC.
6. If you want to list your product as generic, check the box that says "This product does not have a brand name."
7. Click "Save and finish" to add your product to your Amazon seller account.
Step 2: Submitting Required Information for Brand Approval
Once you've added a product to your Amazon seller account, you can start the brand approval process. Here's how to submit the required information for brand approval:
1. Go to "Inventory" and select "Manage Inventory" from the drop-down menu.
2. Find the product you added in Step 1 and click on "Edit."
3. Scroll down to the "Offer" section and click on "Edit" next to "Product ID."
4. Click on "Request Approval" next to "Brand."
5. Fill out the required information for your brand, including the brand name, website URL (optional), and category.
6. Upload at least one image of your branded product or packaging.
7. Click "Submit" to submit your brand approval application.
Step 3: Tips for Submitting Required Information
When submitting the required information for brand approval, there are a few tips to keep in mind:
- Make sure your brand name matches the name on your product or packaging.
- Use original, unaltered photos of your branded product or packaging.
- Make sure your brand name is permanently fixed to your product or packaging.
- Don't use another brand's trademark in your branding.
- Double-check all of your information before submitting your application.
Step 4: What to Do if Your Brand Approval is Denied
If your brand approval is denied, don't panic. You can resubmit your application with new information or images. If you're still having trouble, you can contact Amazon seller support for assistance.
Conclusion
Listing your branded products on Amazon can be a great way to increase your sales and reach a wider audience. With brand approval, you can list your brand on Amazon without a trademark and take advantage of Amazon's brand registry program. By following the steps outlined in this article, you can get brand approval on Amazon and start listing your branded products today.
Resources
- Amazon Brand Registry: https://brandservices.amazon.com/
- Amazon Seller Support: https://sellercentral.amazon.com/gp/help/external/200405410
