How to Launch a Product on Amazon in Under 20 Minutes: A Step-by-Step Guide
Are you looking to launch a product on Amazon but don't know where to start? Look no further! In this article, we'll take you through the entire process of launching a product on Amazon in under 20 minutes. From product research to your actual product launch, we'll cover everything you need to know to get started.
Table of Contents
1. Product Research
2. Sourcing and Manufacturing
3. Shipping to Amazon's Fulfillment Centers
4. Creating a High-Converting Product Listing
5. Product Launch
Product Research
Product research is the first step in launching a successful product on Amazon. It involves discovering and developing winning product ideas. To do this, we recommend using the product research funnel, which involves three steps:
1. The Product Idea Factory
2. Assessing Demand and Competition
3. Improving on Your Competition
To fill your product research funnel, you'll need to use product criteria. We recommend using four basic criteria:
1. The product is small and lightweight
2. The product is simple and durable
3. The product sells between 15 and 50 pounds
4. The product is able to be branded
Once you have a list of initial product ideas, you can move on to assessing the strength of the demand and competition for each one. This involves looking at revenue, competition, and shipping. By the end of this step, you should have a list of products that have a good strong demand, weak competition, and clear room for improvement.
Sourcing and Manufacturing
Once you have a list of potential products, the next step is to find a manufacturer who can make those products for you. The best place to find manufacturers is on Alibaba, the biggest business-to-business platform that connects manufacturers with buyers like yourself. Once you've found a manufacturer, you'll need to get some product samples and decide on a final manufacturer based on their ability to meet your specs, price, and quality.
Shipping to Amazon's Fulfillment Centers
Once you've found a manufacturer, the next step is to ship your stock directly from your factory to Amazon's fulfillment centers. If you're shipping by air, you're probably looking at around two weeks. However, for most of you, you'll be shipping by sea, which can take around 60 days from your goods leaving your factory until they arrive at Amazon's fulfillment centers.
Creating a High-Converting Product Listing
Creating a high-converting product listing is essential to the success of your product launch. It involves four key elements:
1. Listing Images
2. Keywords and SEO
3. Listing Copy
4. Product Reviews
Listing images are the most important part of your product listing. You're allowed seven images, so make sure you use them all. The division of these seven images should be one main hero image, two lifestyle images, and four infographics. Make sure your images are high quality, consistent with your design, simple, and don't repeat yourself.
Keywords and SEO are also important for your product listing. You'll need to do keyword research to find the keywords that customers are searching for. Once you have a list of keywords, include as many of them as possible in your listing copy.
Product Launch
The final step in launching your product on Amazon is your actual product launch. Your goal during a product launch is to gain organic keyword ranking, which is how high you show up in Amazon's search results. The best way to do this is to drive initial traffic and sales using Amazon PPC advertising. This should then kick off a positive feedback loop, which leads to an increase in sales velocity, organic keyword ranking, organic impressions, and organic sales.
Pros and Cons
Pros:
- Launching a product on Amazon can be a lucrative business opportunity.
- Amazon handles order fulfillment, customer service, and returns.
- Amazon PPC advertising can help drive initial traffic and sales.
Cons:
- The process of launching a product on Amazon can be time-consuming and requires a lot of research and planning.
- Competition on Amazon can be fierce, making it difficult to stand out.
- Amazon takes a percentage of your sales as a fee.
Highlights
- Use the product research funnel to discover and develop winning product ideas.
- Find a manufacturer on Alibaba and get product samples before deciding on a final manufacturer.
- Use high-quality images and include as many relevant keywords as possible in your listing copy.
- Use Amazon PPC advertising to drive initial traffic and sales during your product launch.
FAQ
Q: How long does it take to launch a product on Amazon?
A: The process of launching a product on Amazon can take several weeks to several months, depending on how much research and planning is involved.
Q: How much does it cost to launch a product on Amazon?
A: The cost of launching a product on Amazon can vary widely depending on the product, the manufacturer, and the amount of advertising you do. However, you can expect to spend several thousand dollars on product development, manufacturing, and advertising.
Q: How do I know if my product will sell on Amazon?
A: The best way to know if your product will sell on Amazon is to do thorough product research and assess the strength of the demand and competition for your product idea. You can also use Amazon PPC advertising to test the market before launching your product.
Resources:
- Alibaba: https://www.alibaba.com/
- Helium 10: https://www.helium10.com/
- Amazon PPC Advertising: https://advertising.amazon.com/
