How to Run a Successful TikTok Ad: A Step-by-Step Guide
Are you looking to run a successful TikTok ad? Look no further! In this in-depth tutorial, we will guide you through every step you need to take to create a successful TikTok ad. We will start by showing you how to connect to a store, specifically using Shopify. Then, we will show you how to set up your TikTok ads account. We will provide you with a proven formula, step-by-step, on exactly what to say in your video. We will also discuss what to do beyond making an ad, such as AB testing and analytics, to optimize your ad and increase your margins.
Table of Contents
- Introduction
- Connecting to a Store
- Setting Up Your TikTok Ads Account
- The Proven Formula for a Successful Ad
- Beyond the Ad: AB Testing and Analytics
- Conclusion
- Pros and Cons of Running a TikTok Ad
- Highlights
- FAQ
Connecting to a Store
Before you can start running TikTok ads, you need to connect to a store. In this tutorial, we will be using Shopify. Once you have set up your Shopify store, you can connect it to TikTok by following these steps:
1. Go to your Shopify store and click on "Sales Channels" on the left side of the screen.
2. Type in "TikTok" and click on the TikTok app.
3. Click on "Add Sales Channel" and then "Set Up Now" next to "Grow Your Business on TikTok."
4. Sign in to your TikTok for Business account using the same password you just made on that account.
5. Double-check that the user ID is correct.
6. Click on "Connect" next to TikTok Ads Manager.
7. Choose "Maximum" for data sharing.
8. Click on "Create Pixel" to make a new TikTok pixel that will track everything on your website.
Setting Up Your TikTok Ads Account
Now that you have connected your store to TikTok, you can set up your TikTok Ads account. Follow these steps:
1. Go to TikTok Ads Manager and click on "Custom Mode."
2. Choose your advertising objective. For product sales, choose "Website Conversions."
3. Scroll down to "Settings" and name your campaign. For example, "Aurora Hub Dason Conversions."
4. Choose your campaign budget. We recommend at least $50.
5. Choose your ad group optimization event. For product sales, choose "Complete Payment."
6. Choose your placements. We recommend selecting "TikTok" and "Search Results."
7. Choose your targeting options, such as location, gender, age, and spending power.
8. Choose your daily budget. We recommend starting with $50.
9. Choose your bidding and optimization options. For conversions, choose "Maximum Delivery."
The Proven Formula for a Successful Ad
Now that you have set up your TikTok Ads account, it's time to create your ad. We recommend following this proven formula for a successful ad:
1. The Hook: Start with a bold claim or breaking common knowledge to capture the viewer's attention.
2. The Story: Tell an empathetic story that focuses on the pain points of the user and how your product solves them.
3. The Conversion: Teach about the product and include a call to action to get the viewer to click the link and consider buying your product.
For example, if you were making an ad for a water bottle, your hook could be "Drinking out of a reusable bottle is way worse than you think." Your story could be about how regular water bottles can grow harmful bacteria and how your water bottle solves that problem. Your conversion could be teaching about the water bottle's features and including a call to action to buy it.
Beyond the Ad: AB Testing and Analytics
Once you have created your ad, it's important to go beyond it and optimize it for success. AB testing and analytics are key elements in being successful online when you're selling something. AB testing involves creating multiple variations of your ad and testing them to see which one performs the best. Analytics involves looking at the data from your ads to figure out what works and how to optimize it.
Pros and Cons of Running a TikTok Ad
Pros:
- TikTok has a large and engaged audience.
- TikTok ads are relatively inexpensive compared to other platforms.
- TikTok's algorithm can help your ad reach the right audience.
Cons:
- TikTok is still a relatively new platform for advertising, so there is less data available on its effectiveness.
- TikTok's audience skews younger, so it may not be the best platform for all products.
- TikTok's ad creation process can be more complex than other platforms.
Highlights
- Connect your store to TikTok using Shopify.
- Set up your TikTok Ads account with a budget and targeting options.
- Follow the proven formula for a successful ad: the hook, the story, and the conversion.
- Use AB testing and analytics to optimize your ad for success.
- Pros of running a TikTok ad include a large and engaged audience and relatively inexpensive ads.
- Cons of running a TikTok ad include less data available on its effectiveness and a younger audience.
FAQ
Q: How do I connect my Shopify store to TikTok?
A: Go to "Sales Channels" on your Shopify store, type in "TikTok," and click on the TikTok app. Follow the steps to connect your store.
Q: What is the proven formula for a successful TikTok ad?
A: The proven formula includes the hook, the story, and the conversion. Start with a bold claim or breaking common knowledge, tell an empathetic story that focuses on the pain points of the user and how your product solves them, and teach about the product and include a call to action to get the viewer to click the link and consider buying your product.
Q: What are the pros and cons of running a TikTok ad?
A: Pros include a large and engaged audience and relatively inexpensive ads. Cons include less data available on its effectiveness and a younger audience.
Resources:
- Shopify: https://www.shopify.com/
- TikTok for Business: https://www.tiktok.com/business
- CapCut: https://www.capcut.com/
