How to Build a Brand New Amazon Product Listing in Under 20 Minutes
Are you looking to sell your products on Amazon? Creating a product listing on Amazon can be a daunting task, but it doesn't have to be. In this article, we will guide you through the process of building a brand new Amazon product listing from scratch in under 20 minutes.
Table of Contents
1. Introduction
2. Logging into Seller Central
3. Adding a New Product
4. Picking the Category
5. Listing Builder
6. Product Identity Tab
7. Description Tab
8. Product Details
9. Offers Tab
10. Safety and Compliance Tab
11. Downloading FNSKU Barcode
12. Conclusion
Logging into Seller Central
The first step in creating a new Amazon product listing is to log into Seller Central. Once you are logged in, come over to the menu drop down and select "Catalog." From there, select "Add Products."
Adding a New Product
If you are adding a new product that is not already sold on Amazon, select the button that says "I'm adding a product not sold on Amazon."
Picking the Category
The next step is to pick the category that you want your product listing to be in. You can either use the browse function or the search function to find the appropriate category for your product.
Listing Builder
Once you have selected the appropriate category, you will be taken to the Listing Builder. Here, you will see several tabs at the top, each with a lot of data that you need to enter.
Product Identity Tab
Start by clicking on the Product Identity Tab and working through that first. The first thing you need to do is enter your title. Your title will show up in both the search results and at the top of your product listing.
Next, enter your brand name. If you do not have an approved brand, you can select the option "This product does not have a brand name."
You will also need to enter your product ID, which is a barcode that should be purchased from GS1.
Description Tab
On the Description Tab, you can enter your product description, bullet points, and images. If you are able to create a formatted description with images, it is recommended to do so.
Product Details
Moving on to the Product Details section, fill out as much information as possible. One important section to fill out is the Search Term section, which is a place for you to enter keywords into your product listing for search engine optimization.
Offers Tab
On the Offers Tab, enter your selling price and select the appropriate fulfillment channel.
Safety and Compliance Tab
Finally, on the Safety and Compliance Tab, fill out any required safety and compliance information.
Downloading FNSKU Barcode
Once you have created your product listing, you can download the FNSKU barcode to apply to your products.
Conclusion
Creating a new Amazon product listing may seem overwhelming, but by following these steps, you can create a listing in under 20 minutes. Remember to fill out as much information as possible and to download the FNSKU barcode to apply to your products. Good luck with your Amazon selling journey!
Pros and Cons
Pros:
- Quick and easy process to create a new Amazon product listing
- Allows you to sell your products on one of the largest e-commerce platforms in the world
- Provides a place for you to enter keywords for search engine optimization
Cons:
- Requires a barcode that should be purchased from GS1
- Can be difficult to stand out among the competition on Amazon
FAQ
Q: Do I need to have an approved brand to create a product listing on Amazon?
A: No, you can select the option "This product does not have a brand name" if you do not have an approved brand.
Q: Can I create a formatted description with images for my product listing?
A: Yes, if your brand is trademarked and you are enrolled in Amazon's brand registry, you can create a formatted description with images.
Q: What is a Search Term section?
A: The Search Term section is a place for you to enter keywords into your product listing for search engine optimization.
Resources:
- [Seller Central](https://sellercentral.amazon.com/)
- [GS1](https://www.gs1.org/)
- [Amazon Brand Registry](https://brandservices.amazon.com/)
