🚀 The Revolutionary Opportunity in E-commerce: Tik Tok Shop
Are you looking for the next big thing in e-commerce? Look no further than Tik Tok Shop. This new feature from Tik Tok is guaranteed to make you more money, whether you're selling digital or physical products. In this article, we'll give you the full rundown on what Tik Tok Shop is, why you should use it, and exactly how to use it right now.
What is Tik Tok Shop?
Tik Tok Shop is Tik Tok's newest addition to their platform. Instead of the traditional route of sending viewers from the app to a landing page in order to purchase your product, Tik Tok is allowing you to do it right there in their app, removing the massive amounts of friction that is usually involved with buying a product online off of a social media app advertisement.
The Four Different Ways to Utilize Tik Tok Shop
There are four different ways that you can utilize this new feature:
1. Live Shopping Videos
Viewers can now purchase products directly from a Tik Tok live stream. This is of course more catered towards creators and affiliates that actually have the time to go live and push a product rather than an existing brand or somebody working at a company. However, it's still a really cool feature and one that you can make a ton of money on, especially if you already have a little bit of an audience.
2. Shoppable Videos
Tik Tok has integrated products directly into videos, so you can hit people on a crazy impulse purchase if your video is compelling enough. You're able to tag the product in your posts, and once somebody clicks on that tag, a feed comes up instantly allowing them to buy that product straight from Tik Tok.
3. Tik Tok's Version of Amazon
Tik Tok has built a whole shopping tab on the platform where you can simply go and browse all different kinds of products.
4. Shop Page
Tik Tok has also gone ahead and set up a shop page that's embedded right into your account. If you swipe, you're able to see all the different products and account is selling through their shop.
Benefits of Tik Tok Shop
The benefits to being on Tik Tok Shop right now are truly outstanding and are probably going to become even crazier over time. But the primary one is simply removing that friction that is usually involved in the buying process from somebody impulsively buying something off of an advertisement on social media. You're able to take advantage of that impulse factor way more because the lead does not even have to leave the app, and they can get straight back to scrolling, looking for their next hit.
Not to mention, you don't even have to worry about building out any kind of crazy funnel landing pages, websites, and things like that, giving you far more time to prioritize what really matters, which is selecting the right products and focusing on making insanely good video ad creatives.
The Affiliate Network
One of the biggest benefits of the Tik Tok Shop is the affiliate network that comes built into it. They've gone ahead and built an entire affiliate hub where creators can actually request free products from you and then start promoting them. You can also invite different influencers to meet your product. You can filter by follower count, age demographics, and so on. Once contact has been established, send them a free product, get them hooked up to your affiliate program, and have them start promoting, making you money and guaranteed profit time in and time out. The best part here is that Tik Tok handles all of the affiliate payouts for you, so you don't have to go and hire a crazy team to implement this strategy.
Vital Information and Cool Details
There is some vital information and cool details that you must be aware of before actually jumping into Tik Tok Shop yourself. The first being how the fulfillment process actually works. Your store is rated on a health score. If you're getting lots of disputes and refunds, then Tik Tok will slowly lower that score until it reaches a point where they'll entirely shut down your account and ban you from using the platform.
To make sure that doesn't happen to you, ensure that your supplier is A1. We all know dropshipping has a bad reputation in the space because typically you're ordering products from China, which are taking weeks, potentially even months, to arrive to the customers in North America. And if they are arriving, they're potentially showing up damaged, broken, or just effectively useless altogether or not as described or expected. All this can be fixed by having the right supplier, and we highly recommend AutodDS.
When it comes to handling refunds, you can actually request for an extended shipping time, and the customer will either accept it or reject it and get instantly refunded. You have 48 hours to respond to these disputes, and if you don't respond, Tik Tok will just automatically cancel an order and take that amount out of your payout automatically.
Tik Tok of course also has fees in place. For the first 180 days, Tik Tok will take a 1.8% commission on every single transaction, and then after that, they'll take 5%. Make sure you factor this commission in when you're using the platform.
Setting Up the Shop
Tik Tok Shop only works in very specific countries. Head over to seller.tiktok.com and click on the region that you live in. Once you add your email and password, you'll be prompted with this page. Most of you will be just individual sellers, so set it to that. You'll be asked to provide your ID and some additional information, and after you've entered all of that, you'll have to wait to get approved for Tik Tok Shop. Once you're approved, you'll be brought to the main Tik Tok Shop Hub.
The layout of the seller center is very straightforward. On the left side of the page, we see all of our different options. Orders is where all of your new active or old orders will be showing up. Products is where you can see all of your products you're actively selling and where you can also actively import new products that you want to sell. If we take a look at marketing, you can see you have a bunch of different options. The promotions tab is important because this is where you set up product discounts, coupons, flash sales, and more. There is an ads tab as well, but to be honest, we don't recommend running paid shopping ads at all. Tik Tok funded promotions is as you can see like we were saying, Tik Tok will fund shipping discounts, product coupons, product incentives, and bundles, leaving you with more profit for next to no work.
Under marketing, you'll also see affiliate. Once you click get started, you'll be brought to the affiliate center where you can look at all the affiliate creators you're using the Tik Tok Shop right now. At this point, you can filter your search, invite creators, and begin sending out free products and running all different kinds of promotions.
Live and video is where you can see your Tik Tok live analytics. Growth just shows you different ways Tik Tok thinks you can grow your shop, and under that, we have analytics, a very important section. You're able to look at sales traffic and all the other data you could possibly need to make data-driven decisions for your shop. Under analytics, you'll find your account health, which is very important to check on to ensure you're in good standing with Tik Tok because you don't want your shop shut down the second things start picking up. The last part is finances, and this is where you'll be managing all of your payouts. Tik Tok Shop initiates a payout to you 1 to 8 days after the order is delivered, so the better you perform, the faster you'll get paid out.
Highlights
- Tik Tok Shop is Tik Tok's newest addition to their platform.
- There are four different ways that you can utilize this new feature: live shopping videos, shoppable videos, Tik Tok's version of Amazon, and shop page.
- The benefits to being on Tik Tok Shop right now are truly outstanding and are probably going to become even crazier over time.
- One of the biggest benefits of the Tik Tok Shop is the affiliate network that comes built into it.
- Tik Tok handles all of the affiliate payouts for you, so you don't have to go and hire a crazy team to implement this strategy.
- Ensure that your supplier is A1 to avoid disputes and refunds.
- Tik Tok of course also has fees in place.
- Tik Tok Shop only works in very specific countries.
- The layout of the seller center is very straightforward.
- You're able to look at sales traffic and all the other data you could possibly need to make data-driven decisions for your shop.
FAQ
Q: What is Tik Tok Shop?
A: Tik Tok Shop is Tik Tok's newest addition to their platform. Instead of the traditional route of sending viewers from the app to a landing page in order to purchase your product, Tik Tok is allowing you to do it right there in their app, removing the massive amounts of friction that is usually involved with buying a product online off of a social media app advertisement.
Q: What are the benefits of Tik Tok Shop?
A: The benefits to being on Tik Tok Shop right now are truly outstanding and are probably going to become even crazier over time. But the primary one is simply removing that friction that is usually involved in the buying process from somebody impulsively buying something off of an advertisement on social media.
Q: How does the affiliate network work?
A: One of the biggest benefits of the Tik Tok Shop is the affiliate network that comes built into it. They've gone ahead and built an entire affiliate hub where creators can actually request free products from you and then start promoting them. You can also invite different influencers to meet your product. You can filter by follower count, age demographics, and so on. Once contact has been established, send them a free product, get them hooked up to your affiliate program, and have them start promoting, making you money and guaranteed profit time in and time out. The best part here is that Tik Tok handles all of the affiliate payouts for you, so you don't have to go and hire a crazy team to implement this strategy.
Q: How do I set up the shop?
A: Tik Tok Shop only works in very specific countries. Head over to seller.tiktok.com and click on the region that you live in. Once you add your email and password, you'll be prompted with this page. Most of you will be just individual sellers, so set it to that. You'll be asked to provide your ID and some additional information, and after you've entered all of that, you'll have to wait to get approved for Tik Tok Shop. Once you're approved, you'll be brought to the main Tik Tok Shop Hub.
