Table of Contents
1. Introduction
2. Understanding Advertising Performance
- 2.1 Month over Month Changes
- 2.2 Benchmarks
3. Analyzing Performance Funnel
- 3.1 Impressions and Click-Through Rate
- 3.2 Conversion Rate and Orders
- 3.3 Cost per Click and Average Order Value
- 3.4 Advertising Cost of Sales (ACoS)
4. Comparing Performance with Competitors
- 4.1 Click-Through Rate Benchmark
- 4.2 Conversion Rate Benchmark
- 4.3 Cost per Click Benchmark
- 4.4 ACoS Benchmark
5. Utilizing the Performance Matrix
- 5.1 Understanding the Quadrant Diagram
- 5.2 Analyzing Ad Spend and Ad Sales Variation
- 5.3 Identifying Performance Zones
6. Exploring Impact Drivers
- 6.1 Monitoring Key Performance Indicators (KPIs)
- 6.2 Analyzing Products' Impact on KPIs
- 6.3 Using Waterfall, Table, and Treemap Views
7. Product Analysis for Optimization
- 7.1 Evaluating Month over Month Changes
- 7.2 Comparing Performance with Benchmarks
- 7.3 Analyzing Account Structure and Ad Formats
8. Taking Action with Perpetua
- 8.1 Chat Support and Automation Options
9. Conclusion
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**Introduction**
In the world of e-commerce, advertising plays a crucial role in driving sales and maximizing profits. However, managing ad spend and optimizing performance can be challenging. This article explores a powerful tool called Benchmarker 2.0 by Perpetua that helps advertisers analyze and improve their advertising performance. By understanding the key metrics and benchmarks, advertisers can make data-driven decisions to enhance their ad campaigns and increase revenue.
**Understanding Advertising Performance**
To begin, let's
