How to Connect and Sync HubSpot with MailChimp Using Zapier
Are you looking for a way to connect and sync your HubSpot and MailChimp accounts? Look no further than Zapier, the free automation tool that can help you streamline your email marketing activities. In this tutorial, we'll walk you through the steps to connect HubSpot with MailChimp using Zapier, even if you're using the free version of HubSpot.
Table of Contents
1. Introduction
2. What is Zapier?
3. How to Sign Up for Zapier
4. Connecting MailChimp with HubSpot
5. Creating a Zap
6. Testing Your Zap
7. Publishing Your Zap
8. Real-World Applications
9. Pros and Cons of Using Zapier
10. Frequently Asked Questions
Introduction
HubSpot offers in-app integration with MailChimp, but this feature is only available if you pay for at least the Operation Hub Starter plan. However, if you're using the free version of HubSpot, you can still enable this integration for free with Zapier. In this tutorial, we'll show you how to connect and sync HubSpot with MailChimp using Zapier.
What is Zapier?
Zapier is a free automation tool that allows you to connect different apps and automate specific processes. With Zapier, you can create "zaps," which are automated connections between multiple apps. For example, you can create a zap that automatically adds a new subscriber to your HubSpot CRM when they sign up for your MailChimp email list.
How to Sign Up for Zapier
To get started with Zapier, simply navigate to zapier.com and click "Get Started for Free." Then, sign up with your details or sign up with Google, Facebook, or Microsoft. Once you've signed up, you can start creating zaps.
Connecting MailChimp with HubSpot
To connect MailChimp with HubSpot using Zapier, you'll need to create a zap. First, select MailChimp as your trigger app and choose the event you want to trigger the zap. For example, you can choose to trigger the zap when a new subscriber is added to your MailChimp email list.
Next, sign in to your MailChimp account and select the audience you want to use for the zap. Then, select HubSpot as your action app and choose the action you want to take. For example, you can choose to create a new contact in HubSpot when a new subscriber is added to your MailChimp email list.
Creating a Zap
To create a zap, simply click "Create Zap" in Zapier and follow the prompts to select your trigger app, choose your trigger event, sign in to your trigger app, select your action app, and choose your action event. Once you've set up your zap, you can test it to make sure it's working correctly.
Testing Your Zap
To test your zap, simply click "Test Trigger" in Zapier and follow the prompts to test your trigger event. If the test is successful, you can move on to testing your action event. Once you've tested your zap, you can publish it.
Publishing Your Zap
To publish your zap, simply click "Publish" in Zapier. Once your zap is published, it will run automatically whenever the trigger event occurs. You can turn off your zap at any time by navigating to your Zapier dashboard.
Real-World Applications
One real-world application for connecting MailChimp with HubSpot using Zapier is to capture new contacts from a landing page and add them to your HubSpot CRM. For example, if you're driving traffic to a landing page and capturing new contacts who are interested in your service offering, you can automatically add those contacts to your HubSpot CRM using Zapier.
Pros and Cons of Using Zapier
Pros:
- Free to use
- Easy to set up and use
- Can automate specific processes
- Can connect different apps
Cons:
- Limited functionality compared to paid plans
- May not be suitable for complex workflows
- May require some technical knowledge to set up
Frequently Asked Questions
Q: Can I use Zapier with the free version of HubSpot?
A: Yes, you can use Zapier to connect HubSpot with MailChimp even if you're using the free version of HubSpot.
Q: Is Zapier free to use?
A: Yes, Zapier offers a free plan that allows you to create up to 100 tasks per month.
Q: Can I create multiple zaps between MailChimp and HubSpot?
A: Yes, you can create multiple zaps between MailChimp and HubSpot to automate different processes.
Q: What other apps can I connect with Zapier?
A: Zapier supports over 2,000 apps, including popular apps like Google Sheets, Trello, and Slack.
In conclusion, Zapier is a powerful tool that can help you connect and automate different apps, including HubSpot and MailChimp. By following the steps outlined in this tutorial, you can easily connect and sync your HubSpot and MailChimp accounts using Zapier.
