How to connect a typeform to your Mailchimp account

How to connect a typeform to your Mailchimp account

April 16, 2024
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Author: Big Y

Table of Contents

1. Introduction

2. Connecting Typeform to MailChimp

3. Setting up Typeform Questions

4. Mapping Typeform Questions to MailChimp Fields

5. Using Tags to Segment Your Audience

6. Adding Tags to Typeform Responses

7. Finalizing the Integration

8. Deactivating the Integration

9. Conclusion

10. Resources

Introduction

In this article, we will explore how to connect your Typeform to your MailChimp account and leverage its features to enhance your contact list. By integrating these two powerful tools, you can update your contacts, create new ones, and collect additional details effortlessly. We will guide you through the process step by step, ensuring a seamless integration that optimizes your workflow and saves you time.

Connecting Typeform to MailChimp

To get started, you will need a Typeform account and a MailChimp account with tags. Tags are a convenient way to label or categorize your contacts in MailChimp based on the information you already have about them. By linking multiple choice answers in Typeform to tags in MailChimp, you can easily filter your contacts based on their Typeform responses.

Setting up Typeform Questions

For this example, you will need an email address question and a multiple choice or picture question. Ensure that the email address question is set to required. The multiple choice or picture question will be used to create a tag on your contact. Once you have these questions ready, make sure your Typeform is published.

Mapping Typeform Questions to MailChimp Fields

Now that your questions are set up, it's time to integrate Typeform with MailChimp. Log into your account and authenticate the integration. Next, you need to map your Typeform questions to MailChimp fields. Map the email question to the email field, and this will generate a new contact. Similarly, connect the name question to the name field. Any additional information you've gathered can be saved in the corresponding fields.

Using Tags to Segment Your Audience

If you use tags to segment your audience in MailChimp, you can connect a Typeform answer to a tag. For example, if your multiple choice question asks subscribers about their interests in reading, such as fantasy, biographies, politics, or sci-fi, you can map these answers to the corresponding tags previously created in MailChimp.

Adding Tags to Typeform Responses

By adding tags to all the responses generated from your Typeform, you can easily identify where each contact came from. This allows you to make informed decisions and tailor your communication accordingly. For instance, you could create a tag like "Typeform on Websites" to categorize contacts originating from your Typeform.

Finalizing the Integration

Once you have completed the necessary mappings and tag assignments, your integration is almost complete. You can finalize the integration by following the provided steps. If you need to comply with GDPR regulations, there will be an option to address that as well. Simply follow the instructions to ensure a smooth and compliant integration.

Deactivating the Integration

If at any point you need to deactivate the integration, you can easily toggle the switch to turn it off. This gives you the flexibility to manage your integrations as per your requirements.

Conclusion

Integrating Typeform with MailChimp offers a powerful solution for managing your contacts and collecting valuable information. By following the steps outlined in this article, you can streamline your workflow, save time, and enhance your audience segmentation. The seamless integration between Typeform and MailChimp empowers you to make data-driven decisions and deliver personalized experiences to your contacts.

Resources

- [Typeform](https://www.typeform.com/)

- [MailChimp](https://mailchimp.com/)

- [GDPR](https://gdpr.eu/)

- [AI Chatbot](https://www.voc.ai/product/ai-chatbot) (Introducing an AI Chatbot product)

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