📧 How to Avoid Your Emails Going to Spam Folder Using MailChimp
Are you tired of your emails going straight to the spam folder? Do you want to increase your email open rates and engagement? Look no further than MailChimp! In this article, we will discuss three tips to help you avoid your emails going to the spam folder using MailChimp.
Tip 1: Avoid Certain Words in Your Email Address
The first tip to avoid your emails going to the spam folder is to avoid certain words in your email address. Words like "discount," "offer," "marketing," and "sales" can trigger spam filters and cause your emails to go straight to the spam folder. To change your email address in MailChimp, go to your audience section, click on settings, and then click on the first option which is audience name and defaults. Scroll down and you will find the option of default email address. Just type in a more personalized email which doesn't consist of words like "offer," "discount," "marketing," or "sales." This will help your emails avoid the spam folder and increase your email open rates.
Tip 2: Verify Your Domain
The second tip to avoid your emails going to the spam folder is to verify your domain. Verifying your domain will distinguish your emails from the marketing and offers from a bunch of different companies. To verify your domain in MailChimp, go to the website section and click on domains. Click on ADD and verify domain. You will be able to customize your domain and after that, all your emails will tick the mark of not going to the spam folder. Gmail will not recognize them as spam because you have done the verifications. Make sure that you add and verify your domain from this setting to increase your email open rates.
Tip 3: Add an Unsubscribe Link
The third tip to avoid your emails going to the spam folder is to add an unsubscribe link. Adding an unsubscribe link on your emails saves you from getting into a really big trouble. Whenever someone reports your email as spam, it reduces your ratings. This not only restrains your emails from getting to the Gmail of new subscribers but it also stops getting into your already subscribed users. Make sure that you always provide an unsubscribe link in your email. Rather than getting your emails into a spam folder, a user can simply unsubscribe, giving you a better chance at discovery by new users and your old users as well.
Pros and Cons
Pros:
- Increased email open rates
- Avoidance of spam folder
- Customization of domain
Cons:
- None
Highlights
- Avoid certain words in your email address
- Verify your domain
- Add an unsubscribe link
FAQ
Q: Can I still use words like "discount" and "offer" in my email?
A: Yes, you can still use these words, but it's best to avoid them in your email address.
Q: What happens if I don't verify my domain?
A: Your emails may be recognized as spam and go straight to the spam folder.
Q: Why is it important to add an unsubscribe link?
A: Adding an unsubscribe link saves you from getting into trouble and increases your chances of discovery by new users and old users.
Resources:
- MailChimp: https://mailchimp.com/
- AI Chatbot: https://www.voc.ai/product/ai-chatbot
