🌱 The Power of Organic Marketing: How to Grow Your E-Commerce Brand with Content Marketing
Are you looking to start your first e-commerce brand? Do you want to generate clients without spending any money on marketing? Then organic marketing might be the perfect solution for you. In this article, we will discuss the most lucrative and powerful type of organic marketing: content marketing. The methods we will discuss not only apply to dropshipping but also to any e-commerce brand. These strategies have made millions of dollars over the past couple of years with e-commerce and have also allowed us to grow our YouTube channel and social media presence to hundreds of thousands of followers.
📝 Table of Contents
- Introduction
- What is Organic Marketing?
- The Power of Content Marketing
- Crafting Your Ideal Customer Persona (ICP)
- Creating a List of Potential Marketing Angles
- Selling the Outcome, Not the Product
- Crafting Viral Videos
- Scaling Your Organic Marketing Campaigns
- Hiring Individual Creators
- Sending Your Product to Influencers
- Automating Your Organic Marketing System
- Special Organic Marketing Secrets
- Conclusion
- Resources
🌿 What is Organic Marketing?
Organic marketing refers to generating clients from forms of marketing that you're not spending any money on. In other words, it's a way to grow your brand without paying for advertising. Organic marketing can take many forms, such as social media marketing, search engine optimization (SEO), and content marketing.
🌱 The Power of Content Marketing
Content marketing is a specific type of organic marketing that involves creating and sharing valuable content to attract and retain customers. The goal of content marketing is to educate, inform, and entertain your audience, rather than hard-selling your product.
The cool thing about content marketing is that it's relatively easy to get started, and the methods we're about to discuss can be applied to any e-commerce brand.
🌿 Crafting Your Ideal Customer Persona (ICP)
The first step in creating a successful content marketing campaign is to craft your ideal customer persona (ICP). Your ICP is a detailed description of your target audience, including their demographics, interests, and pain points.
To create your ICP, start by making a list of potential demographics that will be interested in purchasing your product. Choose demographics that are likely to be hanging out on social media platforms. For example, if you're selling a cleaning gadget, you could target adults, couples, university students, people who have kids, neat freaks, or people who are lazy.
The more potential ICPs you can think of, the better. This gives you many more marketing angles to test out and work with, and many more chances to go viral in the algorithm.
🌱 Creating a List of Potential Marketing Angles
Once you have your list of potential ICPs, you need to create another list of all the potential marketing angles that you could hit for each one of your ICPs.
For example, in the cleaning gadget niche, some potential marketing angles could be fast cleaning, time-saving, messy partners, messy kids, and keeping clean with ease.
🌿 Selling the Outcome, Not the Product
A common mistake that beginners make with organic marketing is trying to force sales and hard-sell the product down customers' throats. This is the exact opposite of what will work on organic.
If you really want to scale, you need to be able to sell the outcome. How will your product improve somebody's life or solve a particular pain point or problem? On top of that, if you can elicit some kind of emotional reaction when your ICP views the video, then you're going to be way ahead of the game.
🌱 Crafting Viral Videos
At this point, you need to start creating your videos as quickly as possible. Craft video concepts, hooks, and calls to action that would not only get your ICP interested in your video but would also drive purchase intent.
A good video idea would be to showcase all the different ways that you can utilize your cleaning gadget to save time and keep your home spotless. A good hook would be "Three Instant Cleaning Hacks to Clean Your Home with Zero Effort." A good call to action would be "Check my profile for more cleaning hacks."
🌿 Scaling Your Organic Marketing Campaigns
There are a couple of different ways that you can scale your organic marketing campaigns.
Hiring Individual Creators
One way is to hire individual creators to start posting content on their TikTok or Instagram accounts. You can incentivize them with some sort of profit share, revenue share, or base pay plus a profit share.
Sending Your Product to Influencers
Another way is to send your product out to specific influencers and pay for an individual campaign.
Automating Your Organic Marketing System
To take your organic marketing campaigns to the next level, you need to automate the whole process. Hire a creative director to manage all of your creators, set up an affiliate marketing app like Social Snowball, and start scouting new talent.
🌱 Special Organic Marketing Secrets
Two special organic marketing secrets that you can steal from us are to avoid using attractive women in your videos and to create as much content as humanly possible.
🌿 Conclusion
Organic marketing is a powerful way to grow your e-commerce brand without spending any money on advertising. Content marketing is a specific type of organic marketing that involves creating and sharing valuable content to attract and retain customers. To create a successful content marketing campaign, you need to craft your ideal customer persona, create a list of potential marketing angles, and sell the outcome, not the product.
🌱 Resources
- Social Snowball: https://socialsnowball.io/
- Tabs Chocolate: https://www.tabschocolate.com/
