🔍 Free SEO Audit and Strategy for James Perkins Metal Sculpt
Are you looking to improve the SEO performance of your website and increase conversions? Look no further than this free SEO audit and strategy for James Perkins Metal Sculpt. In this article, we will analyze the website and provide recommendations for improving its CMS, design, user experience, conversion strategy, keyword strategy, content strategy, link building, and local strategy.
🖥️ Beginning with the CMS
Upon analyzing the website, we noticed that it is not built on WordPress, which can make it difficult to manage and optimize for SEO. We recommend transitioning to WordPress to make your life easier and improve the overall functionality of your website.
🎨 Redesigning the Site
In addition to transitioning to WordPress, we recommend redesigning the site to improve its aesthetics and user interface. The current design lacks congruence and a clear corporate identity, which can be distracting and decrease conversions. We suggest establishing core colors and branding to streamline the design and make it easier to navigate.
💰 Conversion Strategy
To increase conversions, we recommend revising the conversion strategy to focus on lead generation rather than direct sales. We suggest studying local businesses and lawyers to see how they structure their sites for lead generation. We also recommend simplifying the menu and making it easier for users to become leads.
🔑 Keyword Strategy
To improve the keyword strategy, we recommend focusing on commercial and informational keywords that are closely connected to your core offer. We suggest building a keyword database with at least 100 core keywords and blending commercial and informational intent.
📝 Content Strategy
To improve the content strategy, we recommend creating a blend of commercial and informational content that establishes your authority in the industry. We suggest creating list posts and promoting your products within them. We also recommend investing in a professional photographer to take high-quality photos of your products for marketing collateral.
🔗 Link Building
To improve the link building strategy, we recommend focusing on acquiring high-quality editorial links that are relevant to your business. We suggest using SEMrush and the Link App to find relevant sites where you can score links. We also recommend avoiding low-quality links like social bookmarking and Web 2.0 links.
📍 Local Strategy
If you are servicing local clients, we recommend building out a local strategy with a dedicated page specific to that location. This can help with localization and improve your local SEO performance.
Overall, by implementing these recommendations, you can improve the SEO performance of your website and increase conversions. Remember to focus on lead generation rather than direct sales, establish core branding and colors, and acquire high-quality editorial links. Good luck!
Pros
- Transitioning to WordPress can make managing and optimizing your website easier
- Redesigning the site can improve its aesthetics and user interface, leading to increased conversions
- Focusing on lead generation rather than direct sales can improve conversions
- Building a keyword database with commercial and informational keywords can improve your keyword strategy
- Creating a blend of commercial and informational content can establish your authority in the industry
- Acquiring high-quality editorial links can improve your link building strategy
- Building out a local strategy can improve your local SEO performance
Cons
- Transitioning to WordPress and redesigning the site can be time-consuming and costly
- Acquiring high-quality editorial links can be difficult and time-consuming
🌟 Highlights
- Transition to WordPress to make managing and optimizing your website easier
- Redesign the site to improve its aesthetics and user interface
- Focus on lead generation rather than direct sales to improve conversions
- Build a keyword database with commercial and informational keywords to improve your keyword strategy
- Create a blend of commercial and informational content to establish your authority in the industry
- Acquire high-quality editorial links to improve your link building strategy
- Build out a local strategy to improve your local SEO performance
❓ FAQ
Q: What is the best way to improve my website's SEO performance?
A: By implementing a comprehensive SEO strategy that includes improving your CMS, design, user experience, conversion strategy, keyword strategy, content strategy, link building, and local strategy.
Q: How can I improve my website's conversion strategy?
A: By focusing on lead generation rather than direct sales, simplifying the menu, and making it easier for users to become leads.
Q: What is the best way to acquire high-quality editorial links?
A: By using SEMrush and the Link App to find relevant sites where you can score links.
Q: How can I improve my local SEO performance?
A: By building out a local strategy with a dedicated page specific to that location.
