Table of Contents:
1. Introduction
2. The Importance of Running Google Ads Campaigns for a Sufficient Amount of Time
3. The Learning Phase of Google Ads Campaigns
4. Reviewing Keywords and Search Terms
5. Reviewing Audiences and Ads
6. Reviewing Locations and Listing Groups
7. Reviewing Product Feeds
8. The 90-Day Review Cycle
9. Google Ads Optimization Checklist
10. Conclusion
🔍 Introduction
Google Ads is a powerful tool for businesses to reach their target audience and drive conversions. However, many businesses give up on Google Ads too soon, without giving their campaigns enough time to generate profitable results. In this article, we will explore the importance of running Google Ads campaigns for a sufficient amount of time and provide tips for optimizing your campaigns.
🕰️ The Importance of Running Google Ads Campaigns for a Sufficient Amount of Time
One of the biggest mistakes businesses make with Google Ads is not running their campaigns for a long enough period of time. Many businesses expect to see profitable results within a few weeks, but the reality is that it can take up to 90 days to see the full impact of your campaigns. During this time, Google is learning about your target audience and testing different search terms, audiences, and devices to find the best combination for your campaign.
📚 The Learning Phase of Google Ads Campaigns
The first 14 days of your Google Ads campaign are crucial, as this is when your campaign is in the learning phase. During this time, Google is testing different search terms, audiences, and devices to find the best combination for your campaign. It's important to note that your account will look very different after the first 14 days, as Google continues to gather data and optimize your campaign.
💻 Reviewing Keywords and Search Terms
One of the core actions you'll be doing throughout the first 30 days of your campaign is reviewing your keywords and search terms. You want to add any search terms that are generating conversions and exclude any that are not relevant. This process should be done two to three times a week.
👥 Reviewing Audiences and Ads
After the first 30 days, you can start to review your audiences and ads. You want to review your click-through ratios and conversion rates and set up a new round of ad copies to test. You should also review your audiences and add bid adjustments to focus traffic on the better-performing audiences.
🌎 Reviewing Locations and Listing Groups
You should also review your locations and listing groups to see if there are any areas where you're having a high spend with no conversions. You can add bid adjustments to focus traffic on the better-performing locations and exclude any that are not relevant.
🛍️ Reviewing Product Feeds
If you're running a performance Max campaign with an active product feed, you should review your product feeds to see if there are any products where you're getting a high number of impressions with no conversions. You can exclude any products that are not performing well.
🔄 The 90-Day Review Cycle
After the first 90 days, you should complete a review of your campaign and restart the cycle again. This will allow you to see the full impact of your campaign and make any necessary optimizations.
📝 Google Ads Optimization Checklist
To help you optimize your Google Ads campaigns, we've created a free Google Ads optimization checklist. This checklist will take you through all the actions you need to complete and let you know whether you need to complete that action every 72 hours, every week, every month, or every 90 days.
🎉 Conclusion
Running a successful Google Ads campaign takes time and patience. By following the tips in this article and running your campaigns for a sufficient amount of time, you can generate profitable results and reach your target audience effectively. Remember to use the Google Ads optimization checklist to ensure you're optimizing your campaigns correctly.
