📝 Table of Contents
Introduction
- What are Facebook Ads?
- Why use Facebook Ads for e-commerce?
Setting up Facebook Ads for Your E-commerce Store
- Installing the Facebook Pixel on Shopify
- Creating a Facebook Business Account
- Creating a Facebook Page
- Creating a Facebook Pixel
- Setting up a Customer Service Email
- Setting up a Return Window
- Accepting Terms and Conditions
Creating Your First Facebook Ad
- Selecting Sales as Your Primary Objective
- Choosing Your Product
- Choosing Your Target Audience
- Setting Your Daily Budget
- Choosing Your Placements
- Creating Your Ad Copy
- Creating Your Headline
- Creating Your Description
- Creating Your Primary Text
- Creating Your Website Link
- Previewing Your Ad
- Publishing Your Ad
Testing Your Facebook Ads
- Duplicating Your Ad Set
- Removing Engaged Shoppers as an Audience
- Adding Parents with Adult Children as an Audience
- Setting Up Columns for Your Daily Metrics
Scaling Your Facebook Ads
- Analyzing Your Data
- Adjusting Your Target Audience
- Adjusting Your Ad Copy
- Adjusting Your Budget
Conclusion
- Recap of Facebook Ads for E-commerce
- Final Thoughts
Introduction
Are you struggling to set up Facebook Ads for your e-commerce store? Look no further! In this article, we will guide you through the process of setting up Facebook Ads for your e-commerce store, creating your first Facebook Ad, testing your Facebook Ads, and scaling your Facebook Ads.
What are Facebook Ads?
Facebook Ads are a form of online advertising that allows businesses to promote their products or services to a targeted audience on Facebook. With over 2.8 billion monthly active users, Facebook is a powerful platform for businesses to reach potential customers.
Why use Facebook Ads for e-commerce?
Facebook Ads are a cost-effective way for e-commerce businesses to reach a targeted audience and drive sales. With Facebook Ads, you can target specific demographics, interests, and behaviors to reach potential customers who are most likely to be interested in your products.
Setting up Facebook Ads for Your E-commerce Store
Installing the Facebook Pixel on Shopify
The first step in setting up Facebook Ads for your e-commerce store is to install the Facebook Pixel on your Shopify store. The Facebook Pixel is a piece of code that tracks the actions of visitors on your website and allows you to target those visitors with Facebook Ads.
To install the Facebook Pixel on your Shopify store, you will need to install the Meta app from the Shopify App Store. The Meta app will help you install the Facebook Pixel on your Shopify store without needing to manually install any code or do anything to your theme that might mess things up.
Creating a Facebook Business Account
Once you have installed the Facebook Pixel on your Shopify store, you will need to create a Facebook Business Account. A Facebook Business Account is required to run Facebook Ads.
To create a Facebook Business Account, you will need to connect your personal Facebook account to your business account. All advertising will be happening through your business account.
Creating a Facebook Page
After you have created your Facebook Business Account, you will need to create a Facebook Page that corresponds with the business that you are advertising with. You can also create a new Facebook Page if you do not already have one.
Creating a Facebook Pixel
Once you have created your Facebook Page, you will need to create a Facebook Pixel. The Facebook Pixel is what tracks the actions of visitors on your website and allows you to target those visitors with Facebook Ads.
You will most likely want to create a new Facebook Pixel unless you already have one installed on your store.
Setting up a Customer Service Email
To set up a customer service email, you will need to put in your customer service email. If you have a Shopify store, then your info@websitename.websitename.com should be your email. You can use any email here though that your customer can reach out to you.
Setting up a Return Window
To set up a return window, you will need to put in your return window in days. You can do 30 days, 7 days, or whatever is appropriate for you.
Accepting Terms and Conditions
Finally, you will need to accept the terms and conditions after you have read them. Once you have accepted the terms and conditions, your Facebook Pixel will be created.
Creating Your First Facebook Ad
Now that you have set up your Facebook Ads account, it is time to create your first Facebook Ad.
Selecting Sales as Your Primary Objective
The first step in creating your first Facebook Ad is to select sales as your primary objective. You do not want to worry about traffic or engagement or anything like that. You are going for sales right off the bat.
Choosing Your Product
If you do not have a product yet in mind, we recommend Shine On Jewelry print on demand products. This is what we are focused on in this particular video, and we have personally generated hundreds of thousands in revenue from selling these jewelry products.
Choosing Your Target Audience
For this product, we recommend targeting men only because this would be a product that a man would buy for his daughter. We also recommend using engaged shoppers as our first audience test.
Setting Your Daily Budget
Set your daily budget to $5 a day. This is the minimum that Facebook will allow us to set it to.
Choosing Your Placements
Limit all placements to only Facebook and Instagram feeds. This works best with images. If you have videos, you are probably going to want to use Advantage placements and let them go to Instagram Reels, Facebook Stories, and all the different video placement slots as well.
Creating Your Ad Copy
The message is what sells, so take that message and put it into the actual primary text for the post. This is what we have found to work best for ourselves and our clients because again, the message is what is going to cause someone to emotionally relate with this product and want to purchase it for their loved one.
Creating Your Headline
Create a headline that captures attention and directs that attention to the features and benefits of your product. If possible, give some sort of testimonial to get them emotionally connected with your product and service.
Creating Your Description
Create a description that further explains the features and benefits of your product. Use this space to give more information about your product and why it is the best choice for your potential customers.
Creating Your Primary Text
Create primary text that includes the message of your product. This is where you want to emotionally connect with your potential customers and convince them that your product is the best choice for them.
Creating Your Website Link
Make sure that you have the correct website link in your ad. This is going to be where people actually go to and land, so if the link doesn't work or if it's the wrong product and not what they were expecting, it's going to be an epic failure.
Previewing Your Ad
Preview your ad to make sure that everything looks good and that the link works.
Publishing Your Ad
Once you have previewed your ad and everything looks good, publish your ad.
Testing Your Facebook Ads
Now that you have created your first Facebook Ad, it is time to test it out.
Duplicating Your Ad Set
Duplicate your ad set to create a new ad set with a different target audience.
Removing Engaged Shoppers as an Audience
Remove engaged shoppers as an audience and add parents with adult children as an audience.
Adding Parents with Adult Children as an Audience
Add parents with adult children as an audience and set up your ad set with the same daily budget and placements as your first ad set.
Setting Up Columns for Your Daily Metrics
Set up columns for your daily metrics to make sure that you are tracking the most important data for your ads.
Scaling Your Facebook Ads
Once you have tested your Facebook Ads and analyzed your data, it is time to scale your Facebook Ads.
Analyzing Your Data
Analyze your data to see which audiences and ad copy are performing the best.
Adjusting Your Target Audience
Adjust your target audience to focus on the audiences that are performing the best.
Adjusting Your Ad Copy
Adjust your ad copy to focus on the features and benefits that are resonating the most with your potential customers.
Adjusting Your Budget
Adjust your budget to focus on the audiences and ad copy that are performing the best.
Conclusion
In conclusion, Facebook Ads are a cost-effective way for e-commerce businesses to reach a targeted audience and drive sales. By following the steps outlined in this article, you can set up Facebook Ads for your e-commerce store, create your first Facebook Ad, test your Facebook Ads, and scale your Facebook Ads. Remember to analyze your data and adjust your target audience, ad copy, and budget to focus on what is working best for your business.
