Table of Contents
1. Introduction
2. Understanding Amazon Merch on Demand
3. The Prospecting Campaign Strategy
4. Finding Your ASIN Numbers
5. Launching Your Campaign
6. Setting Up Automatic Targeting
7. Adjusting Bids for Top of Search and Product Pages
8. Setting Your Daily Budget
9. Starting Small and Scaling Up
10. Joining the Free Facebook Group
11. Conclusion
Introduction
In this article, we will explore a particular Amazon Merch on Demand advertising strategy that is perfect for beginners. I will guide you step by step on how to put all your Amazon merch listings into one campaign and launch it with a low budget. This strategy, which I call the prospecting campaign, allows you to test multiple designs and identify the ones that perform the best. By doing so, you can optimize your advertising budget and increase your sales on Amazon. So, let's dive in and learn how to make the most out of your Amazon merch listings!
Understanding Amazon Merch on Demand
Before we delve into the advertising strategy, let's take a moment to understand what Amazon Merch on Demand is all about. Amazon Merch is a print-on-demand service that allows you to create and sell custom-designed products, such as t-shirts, hoodies, and more. With Merch on Demand, you don't have to worry about inventory or shipping. Amazon takes care of the production and fulfillment, while you focus on creating unique designs and promoting your products.
The Prospecting Campaign Strategy
The prospecting campaign strategy is a powerful way to identify the designs that resonate with your target audience. By grouping all your designs into one campaign, you can test their performance and determine which ones have the potential to generate more sales. This initial campaign will have a low budget, allowing you to set low bids and gather valuable data without breaking the bank.
Once you identify a design that performs exceptionally well, you can create an individual campaign specifically for that design. This way, you can allocate a higher budget and maximize your advertising efforts for the most successful products. The prospecting campaign serves as a testing ground, helping you discover hidden gems among your designs.
Finding Your ASIN Numbers
To launch your campaigns, you need to know your ASIN numbers. ASIN stands for Amazon Standard Identification Number, and it is a unique identifier for each product listed on Amazon. You can find your ASIN numbers in your Merch by Amazon dashboard. Simply navigate to the dashboard and locate the ASIN numbers for the products you want to include in your campaign.
Launching Your Campaign
To start your prospecting campaign, log into your Merch on Demand dashboard and click on the "Advertise" option in the top right corner. From there, select "Create a new campaign" and choose "Sponsored Products." Give your campaign a name, such as "Prospecting," and include today's date to keep track of your campaigns.
Next, you'll need to copy and paste your ASIN numbers into the campaign. Make sure to switch to "All Amazon products" to ensure your products show up correctly. You can add multiple ASIN numbers separated by commas, spaces, or new lines. Take your time to add all the products you want to test in this campaign.
Setting Up Automatic Targeting
For the prospecting campaign, it's recommended to use automatic targeting. This means Amazon's algorithm will determine where to display your ads based on relevant keywords and customer behavior. Automatic targeting allows you to reach a broader audience and gather valuable data on which products perform best.
Adjusting Bids for Top of Search and Product Pages
To optimize your bidding strategy, we'll use dynamic bids up and down. This feature allows you to adjust your bids based on the placement of your ads. For the "Top of Search" and "Product Pages" placements, I suggest starting with a bid increase of 350% and 100%, respectively. These percentages can be adjusted later based on your campaign's performance.
If your campaign is not spending or you want to increase your reach, gradually increase the bid percentages. Monitor your campaign's performance and adjust the bids accordingly to find the sweet spot that maximizes visibility and sales.
Setting Your Daily Budget
For the prospecting campaign, it's best to start with a conservative daily budget. I recommend setting it at $1 to begin with. This allows you to gather data without risking a significant budget. As you gain more insights and identify successful designs, you can increase your budget accordingly.
Remember, it's crucial to retain your profit while investing in advertising. Start small and gradually scale up as you see positive results.
Starting Small and Scaling Up
When implementing this strategy, it's important to start with a manageable number of products. You don't need hundreds of products for the prospecting campaign to be effective. Even three well-performing designs can provide valuable insights. As you gather data and identify successful designs, you can create individual campaigns for those specific designs and allocate higher budgets to maximize their potential.
Joining the Free Facebook Group
If you're interested in learning more about Amazon Merch on Demand and gaining additional tips and insights, I invite you to join our free Facebook group. In the group, you'll find a supportive community of like-minded individuals who are passionate about print-on-demand and e-commerce. It's a great place to ask questions, share experiences, and stay updated with the latest trends and strategies.
Conclusion
In conclusion, the prospecting campaign strategy is an excellent way to optimize your Amazon Merch on Demand listings and increase your sales. By grouping your designs into one campaign, setting low bids, and analyzing the data, you can identify the designs that resonate with your audience and allocate your budget more effectively. Remember to start small, monitor your campaign's performance, and scale up gradually. With this strategy, you'll be well on your way to success on Amazon Merch on Demand.
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**Highlights:**
- Learn how to use a particular Amazon Merch on Demand advertising strategy
- Put all your listings into one campaign and launch it with a low budget
- Identify the designs that perform the best and create individual campaigns for them
- Find your ASIN numbers and set up automatic targeting
- Adjust bids for top of search and product pages
- Start with a conservative daily budget and scale up gradually
- Join the free Facebook group for additional support and insights
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**FAQ:**
Q: How many products should I include in the prospecting campaign?
A: You can start with as few as three products, but you can add more to test a wider range. The number of products depends on your inventory and budget.
Q: Can I change the bids during the campaign?
A: Yes, you can adjust the bids based on your campaign's performance. Monitor the data and make changes accordingly to optimize your results.
Q: Is it necessary to have reviews on my products before launching the campaign?
A: While having reviews can be beneficial, it's not a requirement. You can include products without reviews and gather data to determine their performance.
Q: How long should I run the prospecting campaign before creating individual campaigns?
A: It's recommended to run the prospecting campaign for at least $25 to $50 total spend. This will give you enough data to identify the best-performing designs.
Q: Can I use this strategy for other print-on-demand platforms?
A: While this article focuses on Amazon Merch on Demand, you can adapt the strategy to other platforms with similar advertising options.
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