How to Find Profitable Products to Sell on Amazon: A Step-by-Step Guide
Are you looking to start an online business and sell products on Amazon? If so, you're in luck! In this article, we'll show you how to find at least five potential products in under 10 minutes using the best product research software out there: Helium 10. But that's not all - we'll also reveal a hack that only a human being can detect, which will help you find even more niche, profitable products.
Table of Contents
- Introduction
- Why Sell on Amazon?
- How to Use Helium 10 to Find Potential Products
- Criteria for Choosing a Product
- Examples of Potential Products
- How to Stand Out from the Competition
- How to Source Products
- Pros and Cons of Selling on Amazon
- Frequently Asked Questions
- Conclusion
Why Sell on Amazon?
Before we dive into the nitty-gritty of finding profitable products, let's first discuss why you should consider selling on Amazon in the first place.
Did you know that every dollar spent online in the US, 50 cents is through Amazon.com? That's right - Amazon is the go-to platform for online shopping, and it's only getting bigger. By selling on Amazon, you have access to a massive customer base, which means more potential sales for your business.
How to Use Helium 10 to Find Potential Products
Now, let's get into the meat of this article - how to find potential products to sell on Amazon using Helium 10.
First, head to the "Tools" section of Helium 10 and click on "Black Box." From there, you can search for potential product ideas using keywords, competitors, niches, product targeting, or Eli analytics. For the purposes of this article, we'll focus on the keyword tab.
To find potential products, look for keywords that are being searched for at least a thousand times a month on Amazon. You also want the average revenue to be anywhere from $7,000 to $15,000, and the price point to be between $20 and $65. Additionally, look for products with around 400 average reviews, as this indicates a manageable level of competition.
Criteria for Choosing a Product
When choosing a product to sell on Amazon, there are several criteria you should consider. First and foremost, you want to make sure there is demand for the product. Look for products with a search volume of at least a thousand per month.
You also want to consider the level of competition. Look for products with around 400 average reviews, as this indicates a manageable level of competition.
Additionally, consider the price point of the product. You want to make sure it's within your budget for cost of goods sold (COGS).
Examples of Potential Products
Now that you know what to look for in a potential product, let's take a look at some examples.
One potential product is a divided pan. This product has a search volume of at least a thousand per month, an average revenue of $12,000, and under 400 reviews.
Another potential product is a mouthwash dispenser with a cup. This product has a good search volume, low review count, and great average revenue.
How to Stand Out from the Competition
Once you've found a potential product, it's important to find a way to stand out from the competition. Look for ways to differentiate your product, whether it's through design, packaging, or marketing.
For example, if you're selling metal wall art, look for designs and colors that are on-trend and mimic the top sellers in the category.
How to Source Products
Once you've found a potential product, it's time to source it. Look for suppliers on Alibaba or other sourcing websites, and make sure to get samples before placing a large order.
You can also use Amazon's FBA (Fulfillment by Amazon) program to handle shipping and customer service.
Pros and Cons of Selling on Amazon
Before you dive headfirst into selling on Amazon, it's important to consider the pros and cons.
Pros:
- Access to a massive customer base
- Easy to get started
- FBA program handles shipping and customer service
Cons:
- High level of competition
- Amazon takes a percentage of your sales
- Can be difficult to stand out from the crowd
Frequently Asked Questions
Q: How much does it cost to sell on Amazon?
A: Amazon charges a referral fee and a variable closing fee for each item sold. The referral fee is a percentage of the sale price, while the closing fee is a flat fee per item.
Q: How do I get started with Amazon FBA?
A: First, create an Amazon seller account. Then, enroll in the FBA program and send your products to an Amazon fulfillment center. Amazon will handle shipping and customer service for you.
Q: How do I differentiate my product from the competition?
A: Look for ways to stand out through design, packaging, or marketing. Mimic the top sellers in your category, but find a way to make your product unique.
Conclusion
Selling on Amazon can be a lucrative business opportunity, but it's important to do your research and find the right products to sell. By using Helium 10 and following the criteria outlined in this article, you can find at least five potential products in under 10 minutes. Remember to differentiate your product and consider the pros and cons before diving in. Good luck!
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