Back to Blog
March 18, 2024

Amazon Wholesale Product Red Flags

Amazon Wholesale Product Red Flags

🕵️‍♂️ Red Flags to Look for When Doing Product Research for Your Amazon Wholesale Business

Are you looking for profitable products for your Amazon wholesale business? It's important to be careful and know what to look for, as some products may seem like great opportunities but could end up being costly mistakes. In this article, we'll go over four red flags to watch out for when doing product research to avoid buying dud products that lose you money or products that sit in inventory for months.

đźš© Red Flag #1: You're the Only FBA Seller on the Listing

You might think that being the only FBA seller on a listing is a fantastic opportunity to make a lot of money, but it's important to dig deeper before making a purchase. If there are no other FBA sellers on the listing, you need to find out why. It could be that everyone is out of stock, and you've found some stock from a supplier that nobody else has. That's a great scenario because there have been FBA sellers on the listing in the past, but currently, everyone is out of stock, and you have the ability to buy some inventory and take all of the sales. However, if the brand is on the listing and has managed to take everyone other than themselves off of that listing, you may be looking at some problems with IP complaints or complaints of any kind where the brand is going to try to control that listing and take you off of it if you jump on there. It may also be a private label product that your supplier has inventory for, and they're trying to sell it to you, but if you jump on that listing, they're going to kick you off, and you're going to be stuck with all that inventory. Although these listings could potentially be great opportunities, it just requires a little bit more research on your end to make sure that it's a good opportunity and not a risky situation that you're going to be walking into.

đźš© Red Flag #2: A Large Amount of Sellers Have Disappeared from a Listing in a Short Time Frame

If you see that a large number of sellers have disappeared from a listing in a short time frame, you might want to slow down on purchasing that product. It could be the brand filing IP complaints or complaints of any kind on those sellers to try to control that listing. Always look at the keeper graph, which gives you all of the offers or all of the sellers on the listing currently. If a large amount of sellers have dropped off overnight or in a very short time period, reconsider that product to see if there are going to be any additional problems that you're going to deal with if you do get on that listing.

đźš© Red Flag #3: Inflated Price

Inflated price in new sellers is one of the biggest reasons why new sellers come into here and lose money. They see a big flashy selling price and think they're going to make a lot of money, but if they were to look back for the last six months or the last year, they would see that the listing is actually selling for a lower price. Always look at the history and data before making a purchase.

đźš© Red Flag #4: One Seller Is Getting Too Much of the Buy Box

If one seller is getting too much of the buy box, it's not a great thing because that means all the other sellers are splitting the remaining sales. Always look at the buy box statistics to see that the buy box is rotating evenly so that you don't get stuck ordering too much and not having anything sell.

In conclusion, it's important to be careful and do your research when looking for profitable products for your Amazon wholesale business. Watch out for these red flags to avoid buying dud products that lose you money or products that sit in inventory for months.

Pros

- Helps you avoid costly mistakes

- Provides valuable information for product research

- Helps you make informed decisions

Cons

- Requires more research and time

- May limit your options for products to sell

🌟 Highlights

- Be careful and do your research when looking for profitable products for your Amazon wholesale business.

- Watch out for red flags such as being the only FBA seller on a listing, a large amount of sellers disappearing from a listing in a short time frame, inflated price, and one seller getting too much of the buy box.

- Always look at the history and data before making a purchase.

- Use the keeper graph to get all of the offers or all of the sellers on the listing currently.

- Test orders would be your best friend in this scenario to make sure that you looked at all the data correctly.

🙋‍♂️ FAQ

Q: What is Amazon wholesale?

A: Amazon wholesale is a business model where you buy products in bulk from manufacturers or distributors and sell them on Amazon.

Q: How do I avoid buying dud products?

A: Watch out for red flags such as being the only FBA seller on a listing, a large amount of sellers disappearing from a listing in a short time frame, inflated price, and one seller getting too much of the buy box. Always look at the history and data before making a purchase.

Q: What is the keeper graph?

A: The keeper graph is a powerful tool for doing product research on Amazon. It gives you a sales rank to tell you how fast or slow a particular product is moving, buy box statistics to let you know at what price the buy box is selling at for an extended period of time, and historical data.

Resources:

- [Scan Unlimited](https://www.scanunlimited.com/)

- [Keeper Graph](https://www.keeper.io/)

Related Articles

Voice-of-customer
7 Best Amazon Product Research Tools 2026: Stop Guessing, Start Selling

Let’s be honest: The "Golden Era" of throwing a random product on Amazon and becoming a millionaire is over. In 2026, the market is saturated, and competition is fierce.Most sellers fail not because they can't sell, but because they choose the wrong product. They rely on "gut feeling" or outdated li

Feb 25, 2026
Read more
Voice-of-customer
6 Best Amazon Listing Optimization Tools 2026 : Actually Fix Low Conversions

Getting traffic to your Amazon listing is only half the battle. The real frustration comes when you see thousands of impressions but a conversion rate that sits flat at 2%.Most sellers fail not because their product is bad, but because their listing fails to "speak" to the buyer's specific needs or

Feb 13, 2026
Read more
Voice-of-customer
7 Best Amazon Competitor Analysis Tools 2026: Outsmart the Digital Shelf

Most Amazon sellers fail not because they have a bad product, but because they are "blind" to their competition. In 2026, the marketplace has evolved; simply tracking a few keywords isn't enough. You need to understand your competitor’s sales psychology, their supply chain gaps, and—most importantly

Feb 11, 2026
Read more
VOC AI Inc. 160 E Tasman Drive Suite 202 San Jose, CA, 95134 Copyright © 2026 VOC AI Inc.All Rights Reserved. Terms & Conditions • Privacy Policy
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies