📝 Table of Contents
1. Introduction
2. Understanding the Amazon Influencer Program
3. Understanding Amazon FBA
4. Profit Potential of Amazon FBA and Amazon Influencer Program
5. Time and Commitment Required for Amazon FBA and Amazon Influencer Program
6. Scalability Factor of Amazon FBA and Amazon Influencer Program
7. Capital Required to Start Amazon FBA and Amazon Influencer Program
8. Ease of Business Model for Amazon FBA and Amazon Influencer Program
9. Personality Type and Which Business Model is Best for You
10. Where Can You Do These Business Models?
11. Conclusion
12. Resources
Introduction
Amazon has become one of the largest e-commerce platforms in the world, and many people are taking advantage of the opportunity to sell on Amazon. There are two main ways to make money on Amazon: the Amazon Influencer Program and Amazon FBA. In this article, we will break down the pros and cons of each model and help you decide which one is the best fit for you.
Understanding the Amazon Influencer Program
The Amazon Influencer Program is a program that allows you to become an Amazon influencer through Amazon's platform. You can make simple 60-second videos of a product that is sold on Amazon, and if someone watches that video and then buys the product, you will get a commission. The program is broken down in a nutshell, and it is a great way to make money without having to invest any capital.
Understanding Amazon FBA
Amazon FBA stands for Fulfillment by Amazon. You can become an Amazon Seller, and basically, what you do as an Amazon FBA seller is you find a product, source it, have your manufacturers ship it to an Amazon fulfillment center, and then leverage all of Amazon's millions of customers. As soon as someone buys the product, Amazon will ship that product to the customer in 1 to 2 days.
Profit Potential of Amazon FBA and Amazon Influencer Program
Both Amazon FBA and the Amazon Influencer Program have great profit potential. In the last 12 months, the author has done just over $700,000 with their main Amazon FBA account and just over $475,000 with their second account. The profits range anywhere from $10,000 profit per month up to $30,000 profit, depending on the month. The same rule applies to the Amazon Influencer Program, depending on the month; you're going to have increases and spikes in commissions where other months it's going to be down a little bit.
Time and Commitment Required for Amazon FBA and Amazon Influencer Program
Amazon FBA is going to be a lot more time upfront, but once you get it up and going, you can manage it with only spending a couple of hours per week and maintain it. The same thing is applicable for the Amazon Influencer Program. It's a lot of front-end work to get the videos filmed to get them uploaded, but once they are uploaded, you could literally forget about it and make residual profits every single day like clockwork.
Scalability Factor of Amazon FBA and Amazon Influencer Program
Amazon FBA is going to be a lot more scalable. You're going to be able to launch more products, build an actual business that is going to continue to grow beyond the $10,000-$20,000 per month that the author has seen the top influencers make. The top influencers that the author knows are making anywhere from $5,000-$20,000 per month. In contrast, the Amazon Influencer Program is limited to the number of reviews you can make.
Capital Required to Start Amazon FBA and Amazon Influencer Program
Amazon FBA is going to require a lot more capital because you're going to need to be purchasing inventory, launching the product, paying for product photography, and buying the stuff to get the business up and running. In contrast, the Amazon Influencer Program requires no capital to get up off the ground and running.
Ease of Business Model for Amazon FBA and Amazon Influencer Program
The Amazon Influencer Program is easier to get started with, but Amazon FBA is straightforward if you know what you're doing. If you don't know what you're doing, the Amazon Influencer Program is relatively simple, and you can get lucky and start making money without really knowing what you're doing.
Personality Type and Which Business Model is Best for You
If you're not comfortable getting in front of the camera and filming some videos, then the Amazon Influencer Program is not going to be a good fit for you. If you have that kind of introvert personality, then Amazon FBA might be the better fit for you.
Where Can You Do These Business Models?
You can sell from literally any country with Amazon FBA, as long as you have access to a computer and internet. In contrast, the best countries to live in for the Amazon Influencer Program are the United States, Canada, and the UK.
Conclusion
Both Amazon FBA and the Amazon Influencer Program have their pros and cons. If you have the capital, the author recommends doing both. If you don't have any capital, then start an influencer account, build up reviews, and roll those profits into building an Amazon FBA business that is going to be more scalable and is a sellable asset.
Resources
- [Amazon Influencer Program](https://affiliate-program.amazon.com/influencers)
- [Amazon FBA](https://services.amazon.com/fulfillment-by-amazon/benefits.html)
