📦 Amazon Product Research: Common Mistakes to Avoid
If you're planning to start selling on Amazon, then you already know that product research is going to be crucial. But what exactly are you going to sell on Amazon? That's the big question. In this article, we'll cover the most common mistakes new sellers make when doing product selection and how you can avoid them. As a six-figure Amazon FBA seller with nearly three years of experience, I've built multiple brands and helped hundreds of people start selling on Amazon. So, let's dive in and learn what not to do when selecting products to sell on Amazon.
Mistake #1: Selling Generic Products
The first mistake new sellers make is selling generic products that everyone else is trying to sell. For example, pet collars are a common product that many people think of when considering selling in the pet niche. However, this market is already saturated, and it's tough to compete with sellers who have thousands of reviews. So, avoid selling products that are too generic and common.
Mistake #2: Trying to Compete with High-Volume Sellers
The second mistake is trying to compete with high-volume sellers. For instance, baby bottles, gym shaker bottles, suction cups, pet feeder bottles, and any other type of bottle that you can think of is a red flag. These products have thousands of reviews, and it's tough to rank on the first page of Amazon search results. So, avoid selling products that have low chances of ranking on the first page.
Mistake #3: Competing with Big Brands
The third mistake is competing with big brands. For example, Amazon Basics products are a huge brand that you should avoid competing with. These products are already dominating the market, and it's tough to compete with them. So, avoid competing with big brands and stick to niche products that have less competition.
Mistake #4: Selling Seasonal or Fragile Products
The fourth mistake is selling seasonal or fragile products. For instance, Christmas ornaments are a seasonal item that you should avoid selling. These products only sell well during a certain part of the year, and you won't make many sales for the rest of the year. Also, avoid selling products that are easily breakable, as they increase your chances of returns and leave your account in bad standing.
Mistake #5: Selling Clothing or Products with Variations
The fifth mistake is selling clothing or products with variations. For example, gem leggings come in different sizes and colors, and it's tough to sell them online. These products have a high chance of returns, and buyers are very particular about the clothes they wear. So, avoid selling products that come in different variations.
Mistake #6: Selling Heavy or Oversized Products
The sixth mistake is selling heavy or oversized products. These products increase your shipping fees and FBA fees, and you may have limits due to the product taking up too much storage space at Amazon. Also, you'll have to pay more fees per unit for Amazon to ship it out to its customers. So, avoid selling heavy or oversized products.
Conclusion
In conclusion, product research is crucial when selling on Amazon. Avoid making these common mistakes when selecting products to sell on Amazon. Stick to niche products that have less competition, and you'll have a better chance of success. Remember, it's not about finding the perfect product, but rather finding a product that you can sell well and make a profit.
Highlights
- Avoid selling generic products that everyone else is trying to sell.
- Avoid trying to compete with high-volume sellers.
- Avoid competing with big brands like Amazon Basics.
- Avoid selling seasonal or fragile products.
- Avoid selling clothing or products with variations.
- Avoid selling heavy or oversized products.
FAQ
Q: What is the most common mistake new sellers make when doing product selection on Amazon?
A: The most common mistake is selling generic products that everyone else is trying to sell.
Q: How can I avoid competing with big brands on Amazon?
A: Stick to niche products that have less competition.
Q: What should I avoid when selling on Amazon?
A: Avoid selling seasonal or fragile products, heavy or oversized products, and products with variations.
Resources:
- [Jacqueline's Free Training](https://www.youtube.com/watch?v=JvzvYBwJLlQ)
- [Amazon Basics Products](https://www.amazon.com/AmazonBasics/b/?ie=UTF8&node=10112675011)
