Product Research Using Helium 10: What Not to Do and How to Find Hot Products
Are you looking to find hot products to sell on Amazon? If so, you're in the right place. In this article, we'll be discussing product research using Helium 10, a powerful tool that can help you find profitable products to sell on Amazon. We'll start by discussing what not to do when it comes to product research, and then we'll move on to the right way to find hot products using Helium 10.
Table of Contents
1. Introduction
2. What Not to Do
3. The Right Way to Find Hot Products Using Helium 10
4. Criteria for Finding Hot Products
5. Categories to Sell In
6. Pros and Cons of Potential Products
7. Adding Value to Your Product
8. Conclusion
9. FAQs
What Not to Do
Before we dive into the right way to find hot products using Helium 10, let's first discuss what not to do. One of the biggest mistakes you can make when it comes to product research is to simply copy what everyone else is doing. You need to find a way to be unique and different from your competition. There are a million ways to be unique, especially when it comes to product research.
For example, one common mistake people make is to search for new release products on Amazon's homepage. While this may seem like a good idea, it's not the best way to find hot products. Instead, you need to use a tool like Helium 10 to find products that meet specific criteria.
The Right Way to Find Hot Products Using Helium 10
Now that we've discussed what not to do, let's move on to the right way to find hot products using Helium 10. The first step is to use the Black Box tool, which is a powerful product research tool that can help you find profitable products to sell on Amazon.
To use Black Box, you need to set specific criteria for the products you're looking for. This includes the price point, search volume, and review count. We'll discuss these criteria in more detail in the next section.
Once you've set your criteria, Black Box will generate a list of potential products that meet your requirements. From there, you can analyze each product to determine if it's a good fit for your business.
Criteria for Finding Hot Products
To find hot products using Helium 10, you need to set specific criteria for the products you're looking for. Here are the criteria we recommend:
- Price point: $15 to $65
- Search volume: at least 1,000 searches per month
- Review count: at most 400 reviews
By setting these criteria, you can narrow down your search to products that are likely to be profitable. Of course, these criteria are just a starting point. You may need to adjust them based on your specific business needs.
Categories to Sell In
When it comes to selling on Amazon, not all categories are created equal. Some categories are more competitive than others, and some are restricted. Here are the categories we recommend selling in:
- Arts, Crafts, and Sewing
- Automotive
- Baby
- Beauty and Personal Care
- Books
- Camera and Photo
- Cell Phones and Accessories
- Clothing, Shoes, and Jewelry
- Collectible Coins
- Computers and Accessories
- Electronics
- Health and Household
- Home and Kitchen
- Industrial and Scientific
- Office Products
- Patio, Lawn, and Garden
- Pet Supplies
- Sports and Outdoors
- Tools and Home Improvement
- Toys and Games
- Video Games
Of course, not all products within these categories will meet your criteria for profitability. You'll still need to use Helium 10 to find the right products to sell.
Pros and Cons of Potential Products
When analyzing potential products, it's important to consider the pros and cons of each one. Here are some factors to consider:
- Revenue potential: How much money can you make from this product?
- Review count: How many reviews does the product have? Too many reviews may make it difficult to compete.
- Competing products: How many other sellers are offering similar products?
- Seasonality: Is the product seasonal? Will it sell year-round?
- Hazmat restrictions: Does the product contain any hazardous materials?
- Product size and dimensions: Is the product small and light enough to be shipped using Amazon's FBA program?
By considering these factors, you can determine if a potential product is a good fit for your business.
Adding Value to Your Product
Once you've found a potential product, the next step is to add value to it. This means finding ways to differentiate your product from the competition. Here are some ways to add value:
- Offer a new color or size
- Bundle your product with a complimentary product
- Offer a better warranty or guarantee
- Improve the product photos and listing
- Offer better customer service
By adding value to your product, you can stand out from the competition and attract more customers.
Conclusion
In conclusion, product research is a critical part of selling on Amazon. By using Helium 10, you can find profitable products that meet your specific criteria. Remember to consider the pros and cons of each potential product, and find ways to add value to your product to differentiate it from the competition.
FAQs
Q: What is Helium 10?
A: Helium 10 is a powerful tool for Amazon sellers that can help you find profitable products to sell on Amazon.
Q: What criteria should I use to find hot products?
A: We recommend using a price point of $15 to $65, a search volume of at least 1,000 searches per month, and a review count of at most 400 reviews.
Q: What categories should I sell in?
A: We recommend selling in categories such as Health and Household, Home and Kitchen, and Pet Supplies.
Q: How can I add value to my product?
A: You can add value to your product by offering a new color or size, bundling your product with a complimentary product, or improving your product photos and listing.
