📰 Amazon News: September Updates and Changes
As an Amazon seller, it's important to stay up-to-date with the latest news and changes on the platform. In this article, we'll cover the most recent updates for September 2021, including fee changes, new programs, and more.
📝 Table of Contents
- Review Display Changes
- Q4 Fulfillment Fee Changes
- TikTok Shop
- Amazon Product Research Features
- Autumn Prime Day
- Counterfeit Crimes Unit Lawsuits
- A+ Content Premium
- AI Listing Tool
- Small and Light Program Ends
- Central Orders Older Than Two Years to be Archived
- AWA News
Review Display Changes
Amazon is testing out new review display changes across different categories. They are no longer showing all the star ratings, but instead only showing the number of stars. This change is likely to display products with higher quality reviews, which can help determine the quality of a product more quickly. Additionally, Amazon is playing with the review count display, and in some categories, they are not showing the review counts at all. This could be good news for new sellers who can now compete with established sellers with thousands of reviews.
Q4 Fulfillment Fee Changes
Amazon is charging more for fulfillment fees during Q4, which can eat into sellers' margins. The fee changes are already in effect, and sellers should consider raising their prices to counteract the increased fees. However, if sellers are in scaling mode or trying to overtake competitors in the rankings, they may want to keep their prices lower to maintain a competitive advantage.
TikTok Shop
TikTok has created its own shop platform, which allows sellers to list their products on the platform. This is a great opportunity for sellers to bring in external traffic to their Amazon listings and get additional sales. However, Amazon sellers should be aware that this could affect their ranking on Amazon, and they should explore ways to combat this.
Amazon Product Research Features
Amazon has introduced the Product Opportunity Explorer, which allows brand-registered sellers to get more data on certain niches and products. This tool provides valuable insights into customer needs, search volume, search volume growth, click share, and more. Sellers can use this data to minimize risk and make informed decisions when doing product research.
Autumn Prime Day
Amazon's Autumn Prime Day is set to take place in October, and sellers should take advantage of this opportunity to boost their sales. Sellers can find Prime deals and other deals on their Amazon store.
Counterfeit Crimes Unit Lawsuits
Amazon is cracking down on counterfeiters by filing lawsuits against them. This is good news for sellers who want to protect their brand and reputation on the platform.
A+ Content Premium
A+ Content Premium is now available for all sellers, and it provides more features such as video, navigation carousel, and Q&A modules. This is a great opportunity for sellers to increase their conversion rates and improve their ranking on Amazon.
AI Listing Tool
Amazon has introduced an AI listing tool in beta, which allows sellers to plug in words that describe their product, and Amazon will write the listing for them. However, sellers should be cautious about using this tool and should write their own listing to better understand their market and customers.
Small and Light Program Ends
Amazon has ended the Small and Light Program, which provided reduced fees for sellers with very light and inexpensive products. Sellers should be aware of this change and consider raising their prices to counteract the increased fees.
Central Orders Older Than Two Years to be Archived
Amazon will archive central orders older than two years, so sellers should download any data they need from two years past.
AWA News
Finally, in AWA news, Cameron James has helped many sellers achieve financial freedom by providing valuable insights and tips on Amazon selling. His YouTube channel has over 75k subscribers, and he has helped sellers like Lillian and Zimba achieve success on the platform.
In conclusion, staying up-to-date with the latest news and changes on Amazon is crucial for sellers who want to succeed on the platform. By understanding these updates and changes, sellers can make informed decisions and stay ahead of the competition.
