6 Steps to Fix a Failing Website [Start Ranking]

**Table of Contents**

1. Introduction: The Importance of Content Quality

2. Issue 1: Content Quality and its Impact on Website Success

- 2.1 The Importance of Honest Appraisal

- 2.2 Freshness and Value in Content

- 2.3 Seeking External Feedback

- 2.4 Ensuring Genuine Helpfulness

3. Issue 2: The Challenge of Thin Content

- 3.1 The Need for Originality and Depth

- 3.2 Refreshing Content for Better Engagement

4. Issue 3: Readability and Target Audience

- 4.1 Understanding the Reader's Perspective

- 4.2 Simplifying Complex Topics

- 4.3 Enhancing Readability with Visuals

5. Issue 4: Maintaining Topical Focus

- 5.1 The Pitfalls of Targeting Long-Tail Keywords

- 5.2 The Benefits of Clustered Content

- 5.3 Strategic Content Deletion

6. Issue 5: Aligning with Search Intent

- 6.1 The Importance of Matching Search Intent

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