🏭 How to Get Brand Registered on Amazon: A Step-by-Step Guide
Are you a private label seller on Amazon? If so, you may be missing out on the benefits of brand registry. In this article, we'll walk you through the complete application process for brand registry on Amazon, as well as go over everything that brand registry gets you. We'll cover the benefits of brand registry, including the A+ content, the Vine Program, and the seller incentive program. We'll also show you how to get your own trademark, list your product, and get brand approval.
📝 Table of Contents
- Introduction
- Benefits of Brand Registry
- Getting Your Own Trademark
- Listing Your Product
- Getting Brand Approval
- Step-by-Step Guide to Brand Registry
- Common Issues with Brand Registry
- Pros and Cons of Brand Registry
- Highlights
- FAQ
🎁 Benefits of Brand Registry
Brand registry on Amazon offers a wide range of benefits for private label sellers. Here are some of the key benefits:
A+ Content
A+ content is a website builder that allows you to create a brand story and add infographics, text, and photos to your product listings. This can increase your conversion rate by 3-5%.
The Vine Program
The Vine Program is a partnered program where reviewers come in and review your product. You can get up to 30 trusted reviews for free, which can help increase your social proof.
Seller Incentive Program
The seller incentive program allows you to save 10% on any external traffic you send in, as well as get ad support and added protection from hijackers taking over your listing.
Added Protection from Hijackers
Brand registry offers added protection from hijackers taking over your listing, which can be a nightmare for private label sellers.
Sponsored Brands
Brand registry unlocks more advertising for you, including sponsored brands and video ads.
Branded Storefronts
Branded storefronts allow customers to see everything you have and know that you're legit.
Amazon Live
Amazon Live allows influencers to talk about products in real-time, which can help increase traffic to your listing.
Subscribe and Save
Subscribe and Save allows customers to save money if they put automatic purchases, which can help increase your recurring income.
Virtual Bundles
Virtual bundles allow you to put products together virtually, which can help increase your upsells.
Amazon Brand LX
Amazon Brand LX allows you to see what keywords people are using to buy your product, which can help increase your sales.
Amazon Attribution
Amazon Attribution allows you to put special links to drive traffic safe from Instagram, TikTok, YouTube influencers, and other e-commerce platforms.
Brand Referral Bonus
Brand referral bonus gives you a 10% credit on referral fees for any outside traffic you drive in.
Manage Experiments
Manage experiments allows you to A/B split test things like photos and listing copy.
Brand Support
Brand support gives you access to a whole team that is a little bit more competent than Seller Central support.
📝 Getting Your Own Trademark
To get brand registered on Amazon, you'll need a pending or an active trademark. The pending part is key here, as it allows you to get brand registry within a week versus six months to a year. To get your own trademark, you can apply online or use services like Fiverr or LegalZoom trademark engine.
📝 Listing Your Product
To list your product on Amazon, you'll need to have an active Seller Central account and a product to use. You'll also need to select the product categories that represent your product and enter one of the three your top selling ASINs.
📝 Getting Brand Approval
To get brand approval, you'll need to enroll your brand and get started with IP accelerator. You'll need to provide your brand name, trademark office associated with your brand, pending or active trademark number, images of your product or product packaging that clearly shows your trademark name, and manufacturing distribution information.
📝 Step-by-Step Guide to Brand Registry
1. Go to the brand registry page on Seller Central.
2. Click "Get Started" to begin the application process.
3. Enter your brand name and select the trademark office associated with your brand.
4. Enter your pending or active trademark number and verify it.
5. Attach images of your product or product packaging that clearly shows your trademark name.
6. Select the product categories that represent your product and enter one of the three your top selling ASINs.
7. Enter the URL of your brand's website and any other e-commerce platforms where your brand is sold.
8. Provide manufacturing distribution information.
9. Hit the submit button and wait for approval.
📝 Common Issues with Brand Registry
Brand registry can be a bumpy process, and it's not a perfect system. Some common issues include waiting weeks or even months for approval, having to resubmit your application, and dealing with unresponsive support.
📝 Pros and Cons of Brand Registry
Pros:
- Increased conversion rate
- Trusted reviews
- Added protection from hijackers
- More advertising options
- Branded storefronts
- Increased recurring income
- A/B split testing
- Competent brand support
Cons:
- Bumpy application process
- Waiting weeks or months for approval
- Dealing with unresponsive support
📝 Highlights
Brand registry on Amazon offers a wide range of benefits for private label sellers, including increased conversion rate, trusted reviews, added protection from hijackers, more advertising options, branded storefronts, increased recurring income, A/B split testing, and competent brand support. To get brand registered on Amazon, you'll need a pending or an active trademark, an active Seller Central account, and a product to use. The application process can be bumpy, but the benefits are worth it.
📝 FAQ
Q: How long does it take to get brand registered on Amazon?
A: It can take up to a week to two weeks to get brand registered on Amazon.
Q: Do I need a trademark to get brand registered on Amazon?
A: Yes, you'll need a pending or an active trademark to get brand registered on Amazon.
Q: What are the benefits of brand registry on Amazon?
A: The benefits of brand registry on Amazon include increased conversion rate, trusted reviews, added protection from hijackers, more advertising options, branded storefronts, increased recurring income, A/B split testing, and competent brand support.
Q: What are the cons of brand registry on Amazon?
A: The cons of brand registry on Amazon include a bumpy application process, waiting weeks or months for approval, and dealing with unresponsive support.
