10 Ways to Increase Sales on Amazon
Are you struggling to make sales on Amazon? Don't worry, you're not alone. Many sellers face this problem, but there are ways to overcome it. In this article, we'll share with you 10 ways to increase sales on Amazon. These tips are based on our own experience and research, and they have helped us to boost our sales. We've put them in order from step one to step 10, so make sure to watch and implement them in order to get the maximum benefits.
📋 Table of Contents
1. Enable Global Shipping
2. Optimize for Mobile
3. Get Brand Registered
4. Set up an Auto Low Bid Campaign
5. Add a Video to Your Listing
6. Split Test Your Main Image with Pickfu
7. Answer Q&A Questions
8. Create Deals and Discounts
9. Create an Amazon Store and Posts
10. Expand into Other Amazon Marketplaces
1. Enable Global Shipping
The easiest way to increase your sales right away is by enabling global shipping. If you didn't know this already, you can go to your seller settings and enable Amazon global shipping. When you enable this setting, at no extra charge to you, Amazon will make your product available to more than 100 countries. You just get an extra sale. Once you have this enabled, anybody from other countries who's using amazon.com can see your product.
2. Optimize for Mobile
Most of us work on desktop and we optimize our listings on desktop, but did you know that 60% of all sales happen through mobile? It's incredibly important to realize that there are differences between shopping on desktop on the Amazon mobile app. Make sure that your title has all the right keywords and the reasons why someone should buy front-loaded in it.
3. Get Brand Registered
Enroll into brand register and get access to A+ content. A+ content is going to do a lot for your listing. It's going to turn your descriptions from a blob of text to something that has nice big images where you can convey more information to your audience.
4. Set up an Auto Low Bid Campaign
Set up a super easy PPC campaign. It's an auto low bid campaign and basically, the way you set it up is you go to your campaign manager, create campaigns, and then click on sponsored products.
5. Add a Video to Your Listing
Add a video to your listing. Even nowadays, most listings do not have videos on them. You can get a pretty good video done on Fiverr for $100 to $300.
6. Split Test Your Main Image with Pickfu
Use Pickfu to split test your main image. It's an online poll service where you can put different things head to head.
7. Answer Q&A Questions
Make sure that you're answering all your Q&A questions. You have no idea how many times I look at a listing and I see there are so many questions but the seller has never answered any one of those questions.
8. Create Deals and Discounts
Create some sort of deals and discounts. There are tons of different deals you can do from Lightning Deals to Subscribe and Save and all sorts of stuff.
9. Create an Amazon Store and Posts
Create an Amazon store and posts. We have an example here which is back to the sock wristband stuff. Basically, if you just click on the brand name here, it says Hawk boxing.
10. Expand into Other Amazon Marketplaces
Expand into other Amazon marketplaces. If you're already making some money and you want to easily increase your sales, make sure to start venturing into other markets.
Pros and Cons
Pros:
- Easy to implement
- Can increase sales quickly
- Can be done with little to no cost
Cons:
- Requires some time and effort to set up
- May not work for all products
Highlights
- Enable global shipping
- Optimize for mobile
- Get brand registered
- Set up an auto low bid campaign
- Add a video to your listing
- Split test your main image with Pickfu
- Answer Q&A questions
- Create deals and discounts
- Create an Amazon store and posts
- Expand into other Amazon marketplaces
FAQ
Q: How much does it cost to enable global shipping?
A: There is no extra charge to enable global shipping.
Q: How do I optimize my listing for mobile?
A: Make sure that your title has all the right keywords and the reasons why someone should buy front-loaded in it.
Q: How do I get brand registered?
A: Enroll into brand register and get access to A+ content.
Q: How much does it cost to set up an auto low bid campaign?
A: It costs about $350 to run one of these campaigns.
Q: How do I split test my main image with Pickfu?
A: Use Pickfu to split test your main image. It's an online poll service where you can put different things head to head.
Q: How do I create an Amazon store and posts?
A: Go to your Seller Central account and create an Amazon store. Then, create posts to promote your products.
Q: How do I expand into other Amazon marketplaces?
A: Start by expanding into English-speaking countries first. Make sure to do your keyword research properly and reflect the correct keywords and search terms for the marketplace that you're going into.
Resources
- Amazon Global Shipping
- Pickfu
- Fiverr
- Amazon Brand Registry
- Amazon Advertising and Deals
- Amazon Posts
