In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the Wristlets category on Amazon has a high level of customer satisfaction. With an average rating of 4.62 out of 5 and a total of 17,398 reviews, it suggests that customers are generally happy with their purchases in this category. If you are considering purchasing a Wristlet on Amazon, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for products with a high number of reviews, as this can indicate that the product is popular and has been tried and tested by many customers. Overall, it seems that the Wristlets category on Amazon is a good choice for those looking for a reliable and well-reviewed product.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, we can draw several conclusions about the usage and preferences of the product, which is a wristlet. Firstly, it is evident that the product is popular among individuals who mention their daughter, wife, and friend. This suggests that the wristlet is often purchased as a gift for loved ones, making it a popular choice for special occasions or as a thoughtful gesture. The high number of mentions for daughter and wife indicates that these relationships hold significant importance in the decision-making process. Secondly, the data reveals that the most common places to use the wristlet are in a purse, store, or a big purse. This suggests that customers primarily use the wristlet as an accessory to keep their belongings organized and easily accessible while on the go. The mentions of store indicate that customers may also use the wristlet while shopping, possibly to store smaller items or as a convenient way to carry essentials. Lastly, the top usage of the wristlet is as a gift, with a significant number of mentions. This implies that customers often purchase the wristlet to give it as a present to someone else. Additionally, the mentions of travel suggest that the wristlet is also used as a practical and stylish accessory while traveling, allowing users to keep their essentials secure and easily accessible. Based on this analysis, we can suggest that the customer profile for this wristlet product is likely someone who values personal relationships and enjoys giving thoughtful gifts. They may prioritize functionality and organization, as indicated by the mentions of using the wristlet in a purse or while shopping. This customer may also have a preference for stylish and versatile accessories that can be used during travel. To cater to this customer profile, it would be beneficial to emphasize the wristlet's gifting potential in marketing campaigns and product descriptions. Highlighting its functionality, organization features, and suitability for travel would also resonate with this customer segment. Additionally, offering customization options or variations that cater to different personal styles and preferences could further attract this target audience.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| zipper | 22.59% |
| break | 4.23% |
| break after a couple week | 1.39% |
| do not work | 1.20% |
| get stuck | 0.88% |
| get stick | 0.82% |
| wallet | 13.88% |
| leather | 3.85% |
| strap | 3.66% |
| purse | 2.84% |
Pros | |
|---|---|
| wallet | 23.22% |
| good quality | 4.75% |
| pretty | 4.60% |
| have so much room for all of my card and everything | 1.53% |
| good | 1.02% |
| reasonably sized | 0.97% |
| color | 17.27% |
| leather | 12.15% |
| size | 8.05% |
| bag | 3.78% |
Based on the data provided, it seems that the most commonly mentioned con aspect for wristlets is the zipper, accounting for 22.59% of the mentions. Additionally, the top five cons mentioned for wristlets are the zipper, wallet, leather, strap, and purse. On the other hand, the top pro aspect mentioned for wristlets is the wallet, accounting for 23.22% of the mentions. From this information, we can conclude that the zipper is a significant concern for customers when it comes to wristlets. It is worth noting that the wallet aspect is mentioned both as a pro and a con, indicating that it can be a positive feature for some customers while being a drawback for others. Leather, strap, and purse are also mentioned as cons, suggesting that customers have concerns about the material, the strap, and the overall size of the wristlet. To improve product development and selection in this category, it would be beneficial to address the issues related to the zipper. Ensuring that the zipper is of high quality, durable, and easy to use could help alleviate customer concerns. Additionally, considering alternative materials or providing options for different materials could address the concerns related to leather. Paying attention to the size and design of the wristlet, including the strap, could also help enhance customer satisfaction. Overall, by addressing the cons mentioned by customers and capitalizing on the positive aspect of the wallet, product developers and sellers can create wristlets that better meet customer expectations and preferences.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 28 |
| card slot | 8 |
| color | 7 |
| rfid blocking | 5 |
| feature | 4 |
Based on the data provided, it seems that customers are primarily motivated to buy wristlets based on the product description. This makes sense, as wristlets are often used as a fashion accessory and customers want to know exactly what they are getting before making a purchase. The price and brand reputation are also important factors, but they are not as significant as the product description. Some possible reasons why the product description is the top feature could be that customers want to know the size, material, and design of the wristlet. They may also be interested in the number of compartments, pockets, and zippers available. Additionally, customers may want to know if the wristlet is suitable for their specific needs, such as carrying a phone, keys, or credit cards. To optimize an Amazon listing for wristlets, sellers should focus on creating a detailed and accurate product description. This could include high-quality images, measurements, and a list of features. It may also be helpful to include customer reviews and ratings to build trust and credibility. Additionally, sellers could consider offering competitive pricing and highlighting any unique selling points, such as eco-friendly materials or a variety of colors and patterns.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| big | 37 | big large |
| last long | 19 | last long last awhile long lasting |
| hold up | 13 | hold up |
| loosen up | 12 | loosen up |
| large size | 12 | large large size medium size |
| stretch out | 12 | stretch stretch out stretch over time |
| exterior faux leather soft | 11 | soft leather label as faux leather |
| wristlet strap | 11 | wrist strap wristlet strap optional wrist strap strap or wristlet wrist strap attach |
| last | 10 | last |
| Bit more room | 8 | more room slightly more room tad more room |
Based on the customer feedback, it seems that there are three main expectations for the Wristlets category: the ability to return products, the ability to fit a crossbody bag beneath a sweater or coat, and a desire for more color options. The first expectation, the ability to return products, is a common expectation across all product categories. Customers want to feel confident in their purchases and know that they have the option to return a product if it doesn't meet their expectations. Therefore, it is important for sellers to have a clear and easy-to-understand return policy in place. The second expectation, the ability to fit a crossbody bag beneath a sweater or coat, is specific to the Wristlets category. This suggests that customers are looking for a functional and practical product that can be worn in a variety of situations. Sellers should prioritize developing Wristlets that are designed to fit comfortably beneath clothing, and market this feature as a selling point. The third expectation, a desire for more color options, suggests that customers are looking for variety and personalization in their Wristlets. Sellers should consider expanding their color options to appeal to a wider range of customers, and market these options as a way for customers to express their individual style. Overall, sellers should prioritize product development that meets the functional needs of customers, such as the ability to fit beneath clothing, while also offering a range of color options to appeal to personal preferences. In terms of marketing promotion, sellers should highlight these features in their product descriptions and use social media and other advertising channels to showcase the versatility and style of their Wristlets.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
