In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the product in question has a total of 13,858 reviews on Amazon, but the average rating is not available. This could be due to a variety of reasons, such as the product being relatively new or not having enough ratings to generate an average. However, given the high number of reviews, it is likely that the product has been on the market for some time and has a significant customer base. Without an average rating, it is difficult to determine the level of customer satisfaction with the product. As the product falls under the category of Wood Conditioners, Waxes & Oils, it is likely that it is used for the maintenance and care of wooden surfaces. Therefore, it is important to ensure that the product is of high quality and does not cause any damage to the wood. If you are considering purchasing this product, it is recommended that you read through the reviews carefully to get an idea of the experiences of other customers. Additionally, it may be helpful to do some research on the brand and the ingredients used in the product to ensure that it is safe and effective for your needs.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the top three users of the Wood Conditioners, Waxes & Oils product are the husband, wife, and friend. The husband received the highest number of mentions (98), followed closely by the wife (81), and then the friend (56). This suggests that the product is popular among individuals who are likely to be involved in household activities, such as cooking and maintenance. When it comes to the places where this product is commonly used, the top three locations are the cut board (491 mentions), kitchen (304 mentions), and house (144 mentions). This indicates that the primary usage of the Wood Conditioners, Waxes & Oils is in the kitchen, particularly on cut boards. It is worth noting that the cut board also appears as one of the top two usages of the product, with 123 mentions. Additionally, oiling a new cut board is mentioned 65 times, suggesting that customers are interested in maintaining and preserving their kitchen tools. Based on this analysis, we can infer that the typical customer profile for this product includes individuals who are actively engaged in cooking and household maintenance. They are likely to be concerned about the longevity and quality of their kitchen tools, particularly cut boards. Therefore, it would be beneficial for the product's marketing strategy to target individuals who enjoy cooking, take pride in their kitchen, and value the durability and appearance of their kitchen tools. To further engage this customer profile, it would be helpful to provide educational content on the benefits of using wood conditioners, waxes, and oils, specifically for cut boards. This could include tips on proper maintenance, the importance of oiling new cut boards, and the impact on the overall lifespan of the kitchen tools. Additionally, highlighting the product's natural ingredients and eco-friendly qualities may resonate well with this customer segment. By understanding the user preferences, popular usage locations, and specific product applications, the Wood Conditioners, Waxes & Oils brand can tailor its marketing efforts to effectively reach and engage its target audience.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| product | 10.17% |
| leak | 0.75% |
| slim | 0.75% |
| start to leak | 0.56% |
| watery | 0.38% |
| chore to apply | 0.19% |
| wood | 7.72% |
| bottle | 7.16% |
| board | 5.08% |
| finish | 2.82% |
Pros | |
|---|---|
| product | 21.88% |
| easy to use | 4.52% |
| good quality | 1.82% |
| easy | 0.47% |
| do not smell | 0.31% |
| leave no greasy residue | 0.31% |
| oil | 9.88% |
| wood | 4.26% |
| board | 4.21% |
| mineral oil | 3.12% |
Based on the data provided, it seems that the top con aspect mentioned most frequently in the Wood Conditioners, Waxes & Oils category is the product itself, accounting for 10.17% of the mentions. The top five cons mentioned for vacuum are product, wood, bottle, board, and finish. On the other hand, the top pro aspect mentioned most frequently is the product itself, accounting for 21.88% of the mentions. The top five cons mentioned for the tip are product, oil, wood, board, and mineral oil. From this data, we can conclude that the product itself is both a common con and pro aspect in the Wood Conditioners, Waxes & Oils category. This suggests that while the product has its advantages, there are also some drawbacks associated with it. The specific cons mentioned include issues related to wood, bottle, board, finish, oil, and mineral oil. To improve product development and selection in this category, it would be beneficial to address the mentioned cons. For example, if the product is causing issues with wood, it might be worth exploring alternative formulations or application methods that are more compatible with different types of wood. Additionally, addressing concerns related to the bottle, board, finish, and oil could involve improving packaging, refining the product's composition, or providing clearer instructions for use. Furthermore, it would be valuable to gather more detailed feedback from customers to understand the specific pain points they experience with the product. This can help identify areas for improvement and guide future product development efforts. Additionally, conducting market research to understand customer preferences and needs can aid in selecting or developing products that better align with consumer expectations. In summary, while the Wood Conditioners, Waxes & Oils category has its pros, such as the product itself, there are also cons associated with it. By addressing the mentioned drawbacks and gathering more customer feedback, product development and selection can be improved to better meet customer needs and preferences.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 58 |
| ability to treat the word | 1 |
| best functionality | 1 |
| buzzfeed | 1 |
| close | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy wood conditioners, waxes, and oils based on the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and how it can be used. There are several reasons why the product description is the top feature that motivates customers to buy. Firstly, customers want to know exactly what they are buying and what benefits they can expect from the product. Secondly, a detailed product description can help customers make an informed decision about whether the product is right for their needs. Finally, a well-written product description can help build trust and credibility with customers, which can lead to increased sales. To optimize Amazon listings for wood conditioners, waxes, and oils, sellers should focus on creating detailed and informative product descriptions that highlight the benefits of the product. This can include information about the ingredients, how the product should be used, and any special features or benefits. Additionally, sellers should consider using customer reviews and recommendations to help build trust and credibility with potential buyers. Finally, sellers should make sure that their listings are optimized for search engines by including relevant keywords and phrases in the product title and description.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| 'before picture | 25 | before picture before after picture before after photo before photo before after pic |
| last long | 22 | last long last forever last over time |
| 4 last | 10 | last |
| food-grade mineral oil | 10 | food-grade mineral oil mineral oil food grade mineral oil in usa food grade mineral oil seal food grade mineral oil usa |
| last year | 8 | last year |
| longer lasting | 8 | last longer long lasting |
| 2 year ago | 7 | year ago |
| big bottle | 6 | big bottle big bottle or bottle big large bottle |
| last few month | 5 | last couple year last few week last few year last looooong last several month |
| more | 5 | more |
Based on the customer expectations mentioned, it seems that customers are primarily concerned with the effectiveness of the product in improving the condition of wood surfaces. They want to see a noticeable difference in the "before" and "after" appearance of the wood, and they want the results to last for a significant amount of time. Additionally, customers seem to value products that are easy to use and apply, as evidenced by the mentions of "4 last" and the category of Wood Conditioners, Waxes & Oils. This suggests that customers are looking for products that can be quickly and easily applied to their wood surfaces without requiring a lot of time or effort. To meet these expectations, sellers in this category should prioritize product development that focuses on delivering long-lasting results and ease of use. This could involve developing products that are formulated to penetrate deeply into the wood to provide long-lasting protection and conditioning, or creating products that are designed to be applied quickly and easily with minimal effort. In terms of marketing promotion factors, sellers should focus on highlighting the effectiveness and ease of use of their products. This could involve showcasing "before and after" photos of wood surfaces that have been treated with their products, as well as emphasizing the ease of application and the long-lasting results that customers can expect. Overall, by prioritizing product development that meets customer expectations for effectiveness and ease of use, and by emphasizing these factors in their marketing efforts, sellers in the Wood Conditioners, Waxes & Oils category can better meet the needs of their customers and drive sales.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
