In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the Wall Plaque product in question has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 311 reviews, it appears that many customers are happy with their purchase. If you are considering purchasing this product, it may be a good idea to read through some of the reviews to get a better understanding of what customers like and dislike about it. Additionally, it may be helpful to compare this product to similar ones in the same category to ensure that you are getting the best value for your money. Overall, it seems that this Wall Plaque product is a popular choice among customers and has a high level of satisfaction. If you are in the market for a Wall Plaque, this product may be worth considering.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the target audience for this product is primarily mothers and daughters, with the daughter being the most frequently mentioned user. The product is most commonly used in rooms and nurseries, indicating that it is likely a decorative item for children's spaces. Additionally, the fact that the top two usages of the product are as gifts suggests that it may be marketed towards those looking for baby shower or birthday gifts. Given this information, it is likely that the ideal customer profile for this product is a mother or grandmother looking for a decorative item for their child or grandchild's room, or someone looking for a unique and thoughtful gift for a baby shower or child's birthday. The fact that the product is frequently mentioned as a gift item suggests that it may be marketed towards those who value sentimental and personalized gifts. To further appeal to this customer profile, the product could be marketed as a customizable item, allowing customers to add their child's name or birthdate to the wall plaque. Additionally, the product could be marketed towards those who value eco-friendliness, by using sustainable materials in its production. Overall, by targeting mothers and grandmothers looking for sentimental and personalized gifts, and emphasizing the product's eco-friendliness and customizability, this product could be successful in the market.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| product | 18.18% |
| bad quality | 9.09% |
| poorly make | 9.09% |
| sign | 18.18% |
| marker | 9.09% |
| gel pen | 9.09% |
| frame | 9.09% |
Pros | |
|---|---|
| size | 18.18% |
| good i | 12.73% |
| not too big not too small | 3.64% |
| good | 1.82% |
| small | 1.82% |
| color | 14.55% |
| sign | 10.91% |
| canvas | 9.09% |
| design | 9.09% |
Based on the data provided, it seems that the Wall Plaques category has some mixed reviews. The top con aspect mentioned most is related to the product itself, which could mean that customers are not satisfied with the quality or functionality of the plaques. Additionally, the top 5 cons include issues with the sign, marker, gel pen, and frame, which could indicate that customers are having trouble using the plaques as intended. On the positive side, the top pro aspect mentioned most is related to the size of the plaques, which suggests that customers appreciate the size options available. However, the top 5 cons of the tip include issues with size, color, sign, canvas, and design, which could mean that customers are not satisfied with the overall design and functionality of the plaques. To improve the product development and selection in this category, it may be helpful to focus on addressing the issues with the product itself, such as improving the quality and functionality of the plaques. Additionally, it may be helpful to consider customer feedback regarding the design and functionality of the plaques, and make adjustments accordingly. By addressing these issues, it may be possible to improve customer satisfaction and increase sales in this category.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| announcement photo | 1 |
| good | 1 |
Based on the information provided, it seems that customers are primarily motivated to buy wall plaques based on the product description. This suggests that customers are looking for detailed information about the product before making a purchase decision. Some possible reasons why the product description is the top feature could be that customers want to know the size, material, design, and any other relevant details about the wall plaque. They may also be interested in the purpose of the plaque, such as whether it is meant for decoration or has a specific message or theme. To optimize an Amazon listing for wall plaques, it would be important to focus on creating a detailed and informative product description. This could include using high-quality images that show the product from different angles, providing accurate measurements and materials information, and highlighting any unique features or benefits of the product. It may also be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Additionally, using relevant keywords in the product title and description can help improve visibility and search rankings on Amazon.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| big | 3 | big |
| large size | 2 | large large size |
| chalkboard or paint pen | 1 | chalkboard or paint pen |
| clean | 1 | clean |
| customer service call back issue | 1 | customer service call back issue |
| do not chip paint | 1 | paint will not chip |
| good quality product | 1 | good quality item |
| marker | 1 | marker |
| opposite side | 1 | different side |
| sawtooth on canvas | 1 | sawtooth on canvas |
Based on the customer expectations mentioned, it seems that customers are looking for wall plaques that are big in size and have a chalkboard or paint pen feature. These expectations can be analyzed in the following ways: 1. Big size: Customers seem to be looking for wall plaques that are larger in size, which could indicate that they want the plaque to be a focal point in the room. This could be because they want to make a statement or add a decorative element to their space. 2. Chalkboard or paint pen: The mention of a chalkboard or paint pen feature suggests that customers want a wall plaque that is customizable and can be changed frequently. This could be because they want to use the plaque to display messages, quotes, or reminders. 3. Big 3 mentions: The fact that "big" was mentioned three times suggests that size is a very important factor for customers when it comes to wall plaques. This could be because they want the plaque to be visible from a distance or because they want it to have a significant impact on the room. Based on these expectations, sellers could prioritize product development by creating wall plaques that are large in size and have a customizable feature such as a chalkboard or paint pen. They could also consider offering different sizes to cater to different customer needs. In terms of marketing promotion factors, sellers could highlight the customizable feature of the wall plaques in their marketing materials. They could also showcase how the plaques can be used to make a statement in a room or add a decorative element. Additionally, they could offer promotions or discounts for customers who purchase multiple plaques to encourage them to create a cohesive look in their space.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
