In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the average rating for products in the Walking category on Amazon is 4.08, with a total of 57,799 reviews. This indicates that overall, customers are relatively satisfied with their purchases in this category. A rating of 4.08 out of 5 suggests that the majority of customers have had positive experiences with the Walking products they have purchased. However, it's important to note that there may still be some room for improvement, as there could be a portion of customers who have had less satisfactory experiences. To further enhance customer satisfaction in the Walking category, it would be beneficial for sellers to focus on a few key areas. Firstly, ensuring product quality and durability is crucial, as customers want products that will last and meet their expectations. Additionally, providing accurate product descriptions, clear sizing information, and helpful customer reviews can help potential buyers make informed decisions. Furthermore, actively engaging with customers by promptly addressing any concerns or issues they may have can go a long way in building trust and loyalty. Offering excellent customer service and being responsive to feedback can help improve the overall shopping experience for customers. Lastly, regularly monitoring and analyzing customer reviews and ratings can provide valuable insights into areas that may need improvement. Identifying common pain points or recurring issues can help sellers make necessary adjustments to their products or services. By focusing on these aspects, sellers in the Walking category can work towards increasing customer satisfaction and building a positive reputation, ultimately leading to more sales and success on the Amazon platform.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the product is primarily used for walking, with the majority of mentions being related to walking in general or specifically walking a dog. The top three users of the product are mothers, wives, and daughters, indicating that the product may be popular among women who are responsible for caring for others. The top three places to use the product are around the house, solid concrete, and Disney World, suggesting that the product is versatile and can be used in a variety of settings. From this data, we can infer that the customer profile for this product is likely to be women who are active and enjoy walking, particularly those who have children or pets to care for. They may also be interested in using the product for leisure activities, such as visiting theme parks like Disney World. To better target this customer profile, the company could consider marketing the product as a versatile tool for active women who want to make walking more comfortable and enjoyable. They could also consider partnering with pet stores or parenting blogs to reach potential customers who are looking for ways to make walking their pets or children easier. Additionally, they could explore opportunities to expand the product line to include accessories or features that would appeal to this customer profile, such as built-in storage for snacks or toys.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| shoe | 42.53% |
| big | 2.40% |
| hard to get on | 2.11% |
| small | 1.54% |
| to wide for my foot | 0.41% |
| squeak like crazy | 0.33% |
| heel | 4.99% |
| sole | 3.19% |
| size | 2.19% |
| material | 1.78% |
Pros | |
|---|---|
| shoe | 55.01% |
| comfortable | 34.36% |
| light | 3.94% |
| good | 3.81% |
| fit well | 1.71% |
| good quality | 1.01% |
| color | 8.89% |
| sneaker | 6.68% |
| fit | 4.33% |
| fitting | 2.00% |
Based on the data provided, it seems that the most frequently mentioned con aspect in the walking category is related to shoes, accounting for 42.53% of the mentions. The top five cons mentioned for vacuums are also related to shoes, including aspects like shoe, heel, sole, size, and material. On the other hand, the top pro aspect mentioned most is also shoe-related, accounting for 55.01% of the mentions. The top five cons of the tip, which is not clearly defined, are shoe, color, sneaker, fit, and fitting. Based on this information, it appears that shoes play a significant role in both the positive and negative aspects of walking. This suggests that the selection and development of walking shoes should be a key focus for product improvement. To address the cons related to shoes, it would be beneficial to consider factors such as heel comfort, sole durability, size availability, and material quality. Additionally, the color, sneaker style, fit, and overall fitting experience should be taken into account to enhance customer satisfaction. In terms of product development, manufacturers should prioritize creating comfortable and supportive walking shoes that cater to various foot sizes and shapes. Attention should also be given to the durability and quality of materials used. Offering a wide range of colors and styles can help meet the diverse preferences of customers. Furthermore, it would be valuable to conduct further research and analysis to better understand the specific issues related to the tip category. By identifying and addressing the cons mentioned, manufacturers can improve the overall walking experience and increase customer satisfaction.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 271 |
| comfortable | 76 |
| comfort | 31 |
| color | 19 |
| lightweight | 10 |
Based on the data provided, it seems that customers are primarily motivated to buy walking products based on the product description. This could be because they want to know exactly what they are getting before making a purchase. Additionally, recommendations from friends and advertising attraction also play a role in customer decision-making, but to a lesser extent. Some possible reasons why product description is the top feature could be that customers want to know the specific features and benefits of the product, such as its durability, comfort, and support. They may also want to know if the product is suitable for their specific needs, such as walking on different terrains or for different distances. To optimize an Amazon listing based on this data, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the walking product. This could include information about the materials used, the design features, and any unique selling points that set the product apart from competitors. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, it may be worth considering targeted advertising campaigns that highlight the specific benefits of the walking product to potential customers.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| Could use more arch support | 89 | more arch support more support arch arch support arch support good more support in arch |
| fit | 62 | fit good fit |
| half size small | 58 | half size small half size half size large half size big half size large in wide |
| stretch out | 39 | stretch stretch out do not stretch out hold up stretch stretch more |
| additional support | 37 | more support less support more actual support |
| do not stretch | 28 | do not stretch stretch do not stretch out |
| in all color | 24 | in every color in different color in color in each color in every colour |
| help | 14 | help |
| size 10 | 11 | size10.5 size 6 size 8 size 11 size 11.5 |
| another color | 11 | other color in other color in another color |
Based on the customer feedback, it seems that the most common expectation for walking shoes is that they should have more arch support. This is mentioned by 89 customers, which indicates that it is a significant concern for buyers in this category. Therefore, sellers should prioritize developing shoes that provide adequate arch support to meet this expectation. Another common issue mentioned by 58 customers is that the shoes run half a size small. This suggests that sellers should consider adjusting their sizing to ensure that customers can find the right fit. This could involve offering half sizes or adjusting the sizing chart to better reflect the actual fit of the shoes. Finally, 9 customers mentioned that the shoes are not narrow enough. While this is a less common concern, it is still worth considering for sellers who want to appeal to a wider range of customers. Offering shoes in a variety of widths could help to address this issue and make the product more appealing to customers with narrower feet. In terms of marketing promotion factors, sellers should focus on highlighting the arch support and fit of their walking shoes. This could involve using language that emphasizes the level of support provided by the shoes, as well as showcasing customer reviews that mention the comfort and fit of the product. Additionally, sellers could consider offering promotions or discounts to encourage customers to try their shoes and see the benefits for themselves. Overall, by prioritizing product development to address customer expectations for arch support and fit, and by highlighting these features in their marketing efforts, sellers can better meet the needs of customers in the walking shoe category and increase their sales and customer satisfaction.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
