In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the product in question has a high number of reviews (31006) but an average rating of NaN. This could be due to a variety of factors, such as a recent release or a lack of consistent ratings across all reviews. Without a clear average rating, it is difficult to determine customer satisfaction with the product. However, the high number of reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of its quality and performance. Look for reviews that provide specific details about the product's features and how well it works. Additionally, it may be helpful to consider other products in the same category to see if there are similar options with more consistent ratings. Overall, it is important to do your research and carefully consider all factors before making a purchase.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the product is primarily used by three key users: the husband, daughter, and friend. The husband is mentioned the most, followed closely by the friend and daughter. This suggests that the product appeals to a diverse range of individuals, including family members and close friends. In terms of usage locations, the top three places where the product is used are the purse, car, and house. This indicates that the product is portable and versatile, as it can be conveniently carried in a purse, used during travel in a car, and utilized at home. These findings suggest that the product is designed to cater to the needs of individuals on the go, as well as those who prefer using it in the comfort of their own homes. Furthermore, the top two usages of the product are for travel and working on the computer. This implies that the product is likely related to vision care, as it is commonly used during activities that require clear vision, such as reading, driving, or using electronic devices. It is important to note that while travel is the most mentioned usage, working on the computer is also a significant use case, albeit with fewer mentions. Based on this analysis, it can be inferred that the customer profile for this product is likely to be individuals who value convenience, portability, and versatility. They may include people who frequently travel, work on computers, or engage in activities that require clear vision. It is important to target these individuals with marketing messages that highlight the product's portability, ease of use, and its ability to enhance vision during various activities. Additionally, it would be beneficial to conduct further research to understand the specific needs and preferences of the husband, daughter, and friend, as they are the top users. This information can help tailor the product and its marketing strategies to better meet their requirements and attract similar customers.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| glass | 10.16% |
| blurry | 0.50% |
| useless | 0.50% |
| flimsy | 0.46% |
| horrible quality | 0.37% |
| small to tiny | 0.18% |
| lens | 8.28% |
| bottle | 7.91% |
| wipe | 7.59% |
| product | 6.40% |
Pros | |
|---|---|
| glass | 19.65% |
| light | 4.51% |
| good | 3.46% |
| excellent look | 1.38% |
| comfiest | 1.25% |
| fit well | 1.03% |
| product | 10.09% |
| drop | 5.88% |
| fit | 3.61% |
| lens | 3.10% |
Based on the data provided, it seems that the most significant con aspect of the Vision Care category is related to glass, which is mentioned in both the top 1 and top 5 cons for multiple products. On the other hand, the top pro aspect mentioned most is also related to glass. This suggests that glass is a crucial factor in the Vision Care category, and it can be both a strength and a weakness. The cons mentioned in the data include lens, bottle, wipe, product, drop, and fit. These cons suggest that customers are concerned about the quality and durability of the products, as well as their usability and convenience. The pros mentioned in the data are related to glass, which suggests that customers appreciate the clarity and effectiveness of glass in Vision Care products. To improve product development and selection in the Vision Care category, it is essential to address the concerns related to glass, lens, bottle, wipe, product, drop, and fit. Manufacturers should focus on creating high-quality products that are durable, easy to use, and convenient for customers. They should also consider using alternative materials to glass, such as plastic or polycarbonate, to address the concerns related to glass. In conclusion, the Vision Care category has both pros and cons, with glass being a crucial factor in both. Manufacturers should focus on addressing the concerns related to glass and other aspects of the products to improve customer satisfaction and product development.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 108 |
| 100 % blue light blocking | 5 |
| preservative free | 5 |
| blue light protection | 4 |
| price | 3 |
Based on the data provided, it seems that customers in the Vision Care category are primarily motivated to purchase products based on recommendations from friends. This is likely due to the personal nature of vision care and the importance of finding products that work well for individual needs. However, it's interesting to note that product description is the second most mentioned factor in customer purchasing decisions. This suggests that customers are looking for detailed information about the products they are considering, likely to ensure that they are making an informed decision. To optimize Amazon listings for products in the Vision Care category, it's important to focus on creating detailed and informative product descriptions. This could include information about the product's features, benefits, and how it can help address specific vision care needs. Additionally, including customer reviews and ratings can help build trust and credibility with potential buyers. Finally, offering competitive pricing and promotions can also be effective in attracting customers to your product.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| big bottle | 31 | big bottle bottle big bottle large bottle bottle small |
| last long | 30 | last long last longer last forever last long than |
| longer lasting | 28 | last longer last longer- longer last |
| cheap | 24 | cheap affordable cheap price |
| large size | 20 | large size big size large large or large size |
| is not expensive | 14 | is not expensive is not pricy is not darn expensive is not pricey not expensive |
| more moisturized | 12 | more moist moisturizing effect last longer more moistened |
| are not expensive | 11 | are not expensive are not pricey do not come expensive |
| big | 9 | big big size |
| work | 9 | work |
Based on the customer expectations mentioned, it is clear that the primary concern for buyers in the Vision Care category is the longevity of the product. Customers are looking for products that come in larger bottles and last longer, indicating that they want to get the most value for their money. To meet these expectations, sellers in the Vision Care category should prioritize product development that focuses on creating products that are long-lasting and come in larger sizes. This could involve developing formulas that are more concentrated or using packaging that allows for larger volumes of product. In terms of marketing promotion factors, sellers should emphasize the longevity and value of their products. This could involve highlighting the number of uses or applications that can be obtained from a single bottle, as well as emphasizing the cost savings that come with purchasing a larger size. Additionally, sellers should consider offering promotions or discounts for customers who purchase larger sizes of their products. This can incentivize customers to buy in bulk and help to increase sales. Overall, by prioritizing product development that meets customer expectations for longevity and value, and emphasizing these factors in their marketing promotions, sellers in the Vision Care category can better meet the needs of their customers and increase sales.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
