Touch Pads product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for this Amazon BSR product in the Touch Pads category is not available (NaN), but there are a total of 2015 reviews. Without knowing the specific product, it is difficult to draw any definitive conclusions about customer satisfaction. However, the fact that there are a significant number of reviews suggests that the product is popular and has been purchased by many customers. To provide advice, it would be helpful to know more about the product and the specific concerns or issues that customers have raised in their reviews. If the product has a high number of negative reviews, it may be worth considering alternative options in the Touch Pads category. On the other hand, if the majority of reviews are positive, it may be a good choice for customers looking for a Touch Pad. It is also important to consider other factors such as price, features, and brand reputation when making a purchasing decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Based on the data provided, it seems that the Touch Pad product is most commonly used in a desk or office setting, with a preference for desktop usage. Additionally, it appears that the product is often given as a gift, and is also used for video editing purposes. In terms of customer profile, it seems that the product is popular among families, with the wife, husband, and son being the top three users mentioned. This suggests that the product may be marketed towards families who are looking for a versatile and easy-to-use touch pad that can be used for a variety of purposes, including video editing. Given the popularity of the product as a gift, it may also be beneficial to market the product towards individuals who are looking for a unique and practical gift for their loved ones. Additionally, given the preference for desktop usage, it may be beneficial to market the product towards individuals who work in an office or desk setting, such as students, professionals, or freelancers. Overall, the data suggests that the Touch Pad product is versatile and practical, with a wide range of potential uses. By targeting families, gift-givers, and office workers, the product may be able to reach a wider audience and increase its popularity.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Based on the data provided, it seems that the touchpad category has both pros and cons. The top pro aspect mentioned most is battery life, which suggests that users value devices that have long-lasting batteries. On the other hand, the top con aspect mentioned most is the trackpad, which indicates that users have issues with the touchpad's functionality. Looking at the top 5 cons mentioned, it appears that users have problems with the touchpad's mouse and trackpad features, as well as issues with the product itself. Additionally, users have concerns about the touchpad's size and battery life, which suggests that these are areas that could be improved upon. To address these issues, product developers could focus on improving the touchpad's mouse and trackpad features, as well as making the product more user-friendly. Additionally, they could work on increasing the touchpad's battery life and making it more compact, which would address users' concerns about size and battery life. In terms of product selection, users should consider their specific needs and preferences when choosing a touchpad. For example, if battery life is a top priority, they should look for devices with long-lasting batteries. If they have issues with the trackpad's functionality, they should look for devices with improved mouse and trackpad features. By considering these factors, users can select a touchpad that meets their needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Based on the data provided, it seems that customers primarily buy touch pads based on the product description, followed by price and recommendations from friends. The product description being the top feature suggests that customers are highly influenced by the information provided about the product. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, touch pads are a technical product, and customers rely on detailed descriptions to understand the features, specifications, and functionality of the product. A well-written product description can effectively communicate these details, helping customers make informed purchasing decisions. To optimize Amazon listings based on this data, here are a few suggestions: 1. Focus on creating compelling and informative product descriptions: Ensure that the product description is detailed, accurate, and highlights the unique selling points of the touch pad. Use clear language, bullet points, and headings to make it easy for customers to scan and understand the key features. 2. Include high-quality images and videos: Visual content is crucial for customers to get a better understanding of the touch pad. Include multiple high-resolution images from different angles and, if possible, videos demonstrating the product's functionality. 3. Highlight customer reviews and ratings: Positive reviews and ratings can significantly influence purchasing decisions. Feature some of the best reviews prominently on the listing page to build trust and credibility. 4. Offer competitive pricing: While price is not the top motivator, it still plays a significant role. Ensure that the touch pad is competitively priced compared to similar products in the market. Consider offering discounts or promotions to attract potential buyers. 5. Encourage customer feedback and recommendations: Since recommendations from friends are a factor in purchasing decisions, encourage satisfied customers to leave reviews and share their positive experiences with others. This can help generate more word-of-mouth referrals and increase sales. By implementing these optimization strategies, you can enhance the product's visibility, attract more customers, and increase the likelihood of conversions in the touch pad category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Based on the customer feedback, it seems that the customers are primarily looking for a touch pad that is affordable, has a cord on the side, and is easy to use with the help of customer support. To prioritize product development, sellers should focus on creating a touch pad that is affordable and has a cord on the side. This will help to meet the primary needs of the customers and make the product more appealing to them. Additionally, sellers should ensure that the touch pad is user-friendly and easy to use, with clear instructions and customer support available to help customers with any issues they may encounter. In terms of marketing promotion factors, sellers should emphasize the affordability and ease of use of the touch pad in their marketing campaigns. They should also highlight the customer support available to help customers with any questions or issues they may have. Additionally, sellers could consider offering promotions or discounts to make the touch pad more appealing to customers who are looking for an affordable option. Overall, by prioritizing affordability, ease of use, and customer support, sellers can create a touch pad that meets the expectations of their customers and is more likely to be successful in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

Erik T.

Large trackpad, fairly laggy for the multi-gesture features

Dec. 2022

This seems like a poorly executed piece of hardware. It's *functional*, if all you want is a pointing device, but dragging to scroll has such a lag that you're not sure it's even supported. After you've tried dragging 2-3 times, it catches up with you and scrolls way more than you wanted. The areas along the bottom edge that are used to activate right-click, center-click, and directional arrows aren't separated at all from the main surface of the track pad, so one has to look at it to understand where to touch to activate said features. Completely useless in this regard and no advantage whatsoever over a mouse, trackball, or better designed pad. Also, completely unnecessary LEDs to indicate whether your computer is running Win7 or Win10. Two stars because it points where you want it to and left-clicks when tapped; and is recognized by Windows without any fuss. This is a $20 trackpad pretending to be a $45 trackpad, in my opinion; and had I bought it instead of receiving it free for review, I would've sent it back for this price.

X. IrAal

External touch pad works quite well

Nov. 2022

This trackpad is quite responsive. Plug it into a windows machine using the included usbA to microusb cable and it connects and installs the necessary drivers quickly. The led indicator at the top is a nice touch too. It lets you know what features you can use with the pad. I was looking for a multi gesture trackpad that would let me quickly move between open windows and screens and this does the trick. One downside is the lack of haptic feedback - if it had vibrations to confirm “clicks” it would be a home run. At $35 MSRP it is not a bad choice.

Mark C.

Plugged it in & it just **works**. Adds the next best thing to a touchscreen to your desktop PC

Nov. 2022

Plugged it in & it just **works**. Adds the next best thing to a touchscreen to your desktop PC. Love this.

TheUrbanHomemakerMama

It Takes Some Getting Used To

Dec. 2022

I ordered this for my husband. He loves it but, he said it's going to take some getting used to, so he needs to practice because it is very touch sensitive. Also, like another reviewer said, my husband thinks that it should be wireless. Still a great product.

OvrDriVE

i didn't think i'd like this but i actually do

Nov. 2022

i can't stand the touch pads on laptops. i just don't like how they work. yet this on a desktop pc is an odd thing to have yet it works. using this i actually havn't touched my pc's mouse at all. it's very responsive and accurate. i like the gestures even. and i can't stand the gestures on my phone. it's weird, used a mouse on my pc for almost 20 years now and i like this better. i guess a mouse has it's uses and so does this. it's actually a really nice change to the norm. recommend - yeah, give it a try you might be as surprised as i was

Jessica Vega

Works well

Nov. 2022

Very nice! This works very well for laptops with small touchpads. Replaces touchpad and mouse!

Virginia Bowen

Nice to have if you’re used to using a trackpad

Jan. 2023

My mouse recently quit working and refused to get repaired, and when I saw this, I decided to get it instead of another mouse. I had used laptops quite a bit and got to the point where I preferred the trackpad to using an external mouse, mostly because the mouse required finding more room to work in. And that is why I thought this might be a good idea. The same holds true on a desktop. It did take some getting used to again, but the images on the pad itself are a huge help to mimic anything you’d do with a regular mouse, and they’re handy, so you don’t have to hunting for how to do some of the basic clicks, like a right click. But even looking up the function isn’t all that onerous because the instruction booklet contains a little chart that I just kept next to my monitor for the first couple of weeks using this. In Windows 11 (I can’t speak for any other version), the sensitivity is just one of many things you can personalize, but I found the default medium senitivity setting to be perfect. I can hover my fingers over the pad without it interpreting that as a click of some sort. In fact, the default settings were all pretty intuitive, so I didn’t change anything other than the pointer speed, which I like faster than normal. I think this is a good product, and I certainly recommend it, whether or not you’ve used trackpads in the past. Just know that if you haven’t, it will take some time to get used to using this instead of a mouse, but you may find it worth the effort. The overall score had one star knocked off because it’s not the best ergonomics. Indeed, after using only the trackpad for a couple of weeks, I had to get a new ergonomic mouse because my carpal tunnel was threatening to act up again. Note, however, that has everything to do with individual setup in terms of things like height of your chair versus height of where the trackpad is located. My computer desk is such that I had to bend my wrist too much using the trackpad. But if it had been set up where I was higher than normal with respect to the trackpad, I doubt I would’ve had a problem.

LG

Purchased

Very responsive and works great!

Dec. 2022

I got so used to using a touchpad on my laptop, using a mouse just seems out of place. Decided to try this touchpad and very impressed with the responsiveness and quality. Very well made and works just like I'd hoped. Thank you!

Matt santiago

Purchased

Great touch pad

Jan. 2023

This is an all around great touch pad. Very responsive. I bought this for work and it's been much better than a mouse imo. There's a bit of a learning curve to scroll without hitting the haptic buttons on the bottom but it's not bad. The only thing that would make this better if it was slightly bigger and had a wireless option. 8/10 Would recommend.

airfoil

Purchased

It’s a space grey rechargeable battery Apple Trackpad.

Jan. 2020

Much nicer space grey rechargeable, non replaceable format. 100% charge lasts a very long time. Convenient on/off switch makes the charge that much longer. Never buy another AA alkaline battery again for your Apple Trackpad.