In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the average rating for tortillas on Amazon is quite high at 4.48 out of 5. Additionally, with a total of 6970 reviews, it seems that there is a significant amount of customer feedback available for this product category. This high average rating suggests that customers are generally satisfied with the tortillas they are purchasing on Amazon. However, it is important to note that there may be some variation in quality and taste between different brands and types of tortillas. If you are a customer looking to purchase tortillas on Amazon, it may be helpful to read through some of the reviews to get a sense of which brands and types are most highly recommended by other customers. Additionally, it may be worth trying out a few different options to see which ones you personally prefer. Overall, it seems that the tortilla category on Amazon is a popular and well-regarded one, with many satisfied customers.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the target customer profile for this product is likely a health-conscious individual who is looking for low-carb options to incorporate into their diet. The fact that "low carb diet" was mentioned the most frequently as a usage of the product suggests that this is a key selling point for the tortillas. Additionally, the fact that "grocery" was the most frequently mentioned place to use the product suggests that customers are likely purchasing these tortillas as part of their regular grocery shopping routine. The high number of mentions for "freezer" also suggests that customers may be buying these tortillas in bulk and storing them for later use. The fact that "husband" and "family" were the most frequently mentioned users of the product suggests that this is a product that is likely being purchased for use by multiple people in a household. The high number of mentions for "kid" also suggests that parents may be purchasing these tortillas as a way to provide a healthier option for their children. Based on this data, some suggestions for the customer profile might include targeting health-conscious individuals who are looking for low-carb options, as well as families who are looking for a healthier option for their children. Marketing efforts could focus on the convenience of being able to purchase these tortillas at the grocery store and store them in the freezer for later use. Additionally, highlighting the versatility of the product (such as its use in tacos) could help to attract a wider range of customers.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| tortilla | 17.98% |
| small | 5.58% |
| slim | 1.86% |
| big | 0.83% |
| moldy | 0.62% |
| dry | 0.41% |
| wrap | 17.77% |
| texture | 12.81% |
| size | 5.58% |
| product | 4.75% |
Pros | |
|---|---|
| taste | 31.79% |
| good | 29.01% |
| tasty | 1.10% |
| enjoy | 0.34% |
| accurate | 0.17% |
| fresh | 0.17% |
| flavor | 15.60% |
| tortilla | 11.72% |
| texture | 10.12% |
| wrap | 8.43% |
Based on the data provided, it appears that the top con aspect of tortillas is their texture, with mentions of issues with wrapping and size as well. However, the top pro aspect is their taste, with a significant percentage of respondents mentioning this as a positive aspect. To improve the product, it may be worth exploring ways to improve the texture of the tortillas, such as experimenting with different ingredients or cooking methods. Additionally, it may be helpful to consider offering different sizes or shapes of tortillas to better meet the needs of consumers. In terms of product selection, it may be beneficial to focus on offering tortillas with a strong emphasis on taste, as this appears to be the most important factor for consumers. Additionally, it may be worth considering offering tortillas with unique flavors or ingredients to differentiate the product from competitors.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 13 |
| low carb | 2 |
| clean ingredient | 1 |
| coconut | 1 |
| compliant | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy tortillas based on the product description. This could be because the description provides important information about the product, such as its ingredients, nutritional value, and potential uses. Additionally, customers may be attracted to tortillas that are described as being high-quality or unique in some way. While recommendations from friends and advertising attraction are also important factors in motivating customers to buy tortillas, they appear to be less significant than the product description. This suggests that sellers should focus on optimizing their product descriptions in order to attract more customers and increase sales. To optimize their Amazon listings, sellers should consider including detailed and accurate product descriptions that highlight the unique features and benefits of their tortillas. They should also use high-quality images and videos to showcase the product and make it more appealing to potential customers. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to try their tortillas and leave positive reviews, which can help to increase visibility and sales over time.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| large size | 26 | large large size big size medium size size large |
| big | 21 | big |
| less pricey | 12 | less expensive more affordable |
| cheap | 11 | cheap like cheap |
| more | 7 | more |
| thinner | 7 | thicker thinner |
| are not expensive | 4 | are not expensive are not pricy |
| wrap | 4 | fix wrap more wrap wrap wrap big |
| coconut smell | 3 | build flavor around coconut coconut flavor mild coconut taste more distinctive & bold |
| in store near | 3 | find in store in store in store close by |
Analysis of Customer Expectations for Tortillas: Based on the mentioned customer expectations, it is clear that size and affordability are key factors for customers when it comes to tortillas. Customers are looking for large-sized tortillas, as indicated by the 26 mentions, and they also value affordability, with 12 mentions of wanting less pricey options. Additionally, the term "big" was mentioned 21 times, which further emphasizes the importance of size to customers. Suggestions for Product Development Prioritization: 1. Focus on Large-Sized Tortillas: Given the high number of mentions for large size, it is crucial for sellers to prioritize the development of tortillas that are larger than the average size available in the market. This could involve increasing the diameter or thickness of the tortillas to meet customer expectations. 2. Offer Different Size Options: While large-sized tortillas are in demand, it is also important to provide customers with a range of size options. Some customers may prefer smaller tortillas for specific dishes or portion control. By offering different size options, sellers can cater to a wider customer base and increase their market share. 3. Explore Cost-Effective Production Methods: Affordability is a significant concern for customers, as indicated by the mentions of wanting less pricey options. Sellers should prioritize finding cost-effective production methods to keep the prices competitive without compromising on quality. This could involve streamlining the manufacturing process, sourcing ingredients efficiently, or exploring alternative ingredients that are more affordable. Suggestions for Marketing Promotion Factors: 1. Highlight Large Size: In marketing campaigns, emphasize the large size of the tortillas as a unique selling point. This can be done through visually appealing images or videos that showcase the size difference compared to competitors' products. Additionally, mention the benefits of large tortillas, such as their versatility in creating various dishes or their ability to hold more fillings. 2. Emphasize Affordability: Incorporate messaging that highlights the affordability of the tortillas. This could include price comparisons with competitors, special offers or discounts, or emphasizing the value for money customers can expect. Promote the idea that customers can enjoy large-sized tortillas without breaking the bank. 3. Engage with Customers: Actively engage with customers through social media platforms, online forums, or surveys to understand their preferences and gather feedback. This will help sellers stay updated on customer expectations and make necessary adjustments to their product offerings or marketing strategies accordingly. By prioritizing the development of large-sized tortillas, offering different size options, ensuring affordability, and effectively promoting these factors, sellers can meet customer expectations and gain a competitive edge in the tortilla market.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
