In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the Thigh Supports category on Amazon has a relatively high level of customer satisfaction. With an average rating of 4.08 out of 5 and a total of 11,324 reviews, it suggests that customers are generally happy with the products in this category. However, it's important to note that this data only represents a small portion of the overall market for thigh supports, as it only includes reviews from Amazon customers. It's possible that there are other products in this category that are not sold on Amazon or have not been reviewed on the platform. If you're looking to purchase a thigh support, it's always a good idea to read reviews from multiple sources and do your own research to ensure that you're getting a product that meets your needs. Additionally, it's important to consult with a medical professional if you have any concerns about using a thigh support for a specific condition or injury.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the Thigh Supports product is primarily used by individuals who engage in physical activity, such as walking and working out at the gym. The top three users of the product are husbands, sons, and daughters, which suggests that the product may be popular among families who prioritize fitness and exercise. The top three places to use the product are under clothing, at the gym, and in the bathroom, which indicates that the product is versatile and can be used in a variety of settings. This may appeal to customers who are looking for a product that can provide support and comfort during physical activity, as well as everyday wear. Based on this data, it may be beneficial for the company to target individuals who are interested in fitness and exercise, as well as families who prioritize health and wellness. The product may also appeal to individuals who are looking for a versatile and comfortable support product that can be used in a variety of settings. To further appeal to these customers, the company could consider marketing the product as a way to enhance physical performance and reduce the risk of injury during exercise. They could also highlight the product's versatility and comfort, emphasizing that it can be worn under clothing and in a variety of settings. Overall, the data suggests that the Thigh Supports product is popular among individuals who prioritize fitness and exercise, as well as families who value health and wellness. By targeting these customers and highlighting the product's versatility and comfort, the company may be able to increase sales and appeal to a wider audience.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| product | 9.10% |
| do not fit | 0.42% |
| big | 0.34% |
| do not offer much compression | 0.34% |
| bulky | 0.25% |
| do not roll down | 0.25% |
| velcro | 5.48% |
| sleeve | 5.14% |
| brace | 5.14% |
| material | 3.03% |
Pros | |
|---|---|
| brace | 11.78% |
| comfortable | 1.74% |
| good quality | 0.89% |
| fit well | 0.37% |
| light | 0.26% |
| easy to use | 0.21% |
| product | 11.15% |
| sleeve | 8.57% |
| material | 6.94% |
| fit | 6.57% |
Based on the data provided, it seems that the Thigh Supports category has both pros and cons. The top pro aspect mentioned most is the brace, which suggests that customers appreciate the support and stability it provides. However, the top con aspect mentioned most is the product, which could indicate that customers are not satisfied with the overall quality or design of the thigh supports. The top 5 cons mentioned include issues with the velcro, sleeve, brace, material, and fit. These are all important factors to consider when developing and selecting thigh supports. For example, improving the quality of the velcro or sleeve could help to address some of the concerns customers have expressed. Additionally, ensuring that the brace is comfortable and fits well could also help to improve customer satisfaction. Overall, it is important for product developers and retailers to carefully consider customer feedback when developing and selecting thigh supports. By addressing the most common concerns and improving the overall quality and design of these products, it may be possible to increase customer satisfaction and loyalty.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 32 |
| size chart | 5 |
| stability | 3 |
| adjustable | 2 |
| compression part | 2 |
Based on the data provided, it seems that customers are primarily motivated to buy thigh supports based on the product description. This makes sense, as customers want to know exactly what they are buying and how it will benefit them before making a purchase. Additionally, the fact that the product is recommended by friends is also a strong motivator, as customers trust the opinions of people they know. Price, on the other hand, seems to be less of a factor in the decision-making process for customers buying thigh supports. This could be because customers are willing to pay more for a product that they believe will provide them with the support they need. To optimize an Amazon listing for thigh supports, it would be important to focus on creating a detailed and informative product description. This could include information about the materials used, the level of support provided, and any additional features that set the product apart from others in the category. Additionally, including customer reviews and testimonials could help to build trust and encourage more sales. Finally, it may be worth considering offering promotions or discounts to incentivize customers to try the product.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| large size | 19 | big size large large size size large big large size |
| help | 17 | help |
| work | 14 | work |
| petite size | 13 | small size for petite petite petite size small |
| tight | 13 | tight |
| know sooner | 8 | sooner |
| longer | 8 | longer |
| more | 8 | more |
| compression | 7 | more compression enough compression extra compression less compression |
| good | 7 | good |
Based on the customer expectations mentioned, it seems that customers who are interested in Thigh Supports are looking for products that are large in size, provide help, and are effective in supporting their work. To meet these expectations, sellers should prioritize product development that focuses on creating thigh supports that are larger in size, provide ample support, and are comfortable to wear for extended periods of time. Additionally, sellers should consider incorporating features that provide additional help, such as adjustable straps or compression technology, to further enhance the product's effectiveness. In terms of marketing promotion factors, sellers should highlight the product's size and support capabilities in their marketing materials. They should also emphasize the product's ability to help customers with their work, whether that be through reducing pain or increasing mobility. Additionally, sellers should consider partnering with influencers or experts in the field to promote their product and provide additional credibility to their brand. Overall, by prioritizing product development that meets customer expectations and effectively marketing their product, sellers can increase their chances of success in the Thigh Supports category.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
