In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the Tanning Oils & Lotions product in question has a relatively high customer satisfaction rating of 4.56 out of 5, based on a total of 9241 reviews. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that customer satisfaction can be influenced by a variety of factors, such as the quality of the product, its price, and the level of customer service provided by the seller. Therefore, it's important to take a closer look at the reviews themselves to get a better understanding of what customers are saying about the product. If you're considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of its strengths and weaknesses. Additionally, you may want to compare it to other similar products in the same category to see how it stacks up in terms of price, quality, and customer satisfaction. Overall, it's always a good idea to do your research before making a purchase to ensure that you're getting the best possible product for your needs and budget.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the majority of users of this tanning oil or lotion are likely to be individuals who are interested in achieving a tan. The top three users mentioned are friends, wives, and husbands, which suggests that this product may be popular among social circles or couples who enjoy tanning together. The top three places to use the product are tanning beds, beaches, and tanning salons, which further supports the idea that the target audience for this product is individuals who are looking to achieve a tan. The top two usages of the product are "tan" and "tanning," which reinforces the idea that the primary purpose of this product is to help users achieve a tan. Based on this data, it is likely that the customer profile for this product is individuals who are interested in tanning and achieving a darker skin tone. They may be social and enjoy tanning with friends or partners, and they may frequent tanning salons or beaches to achieve their desired tan. To appeal to this customer profile, the product could be marketed as a way to achieve a natural-looking tan without the harmful effects of UV rays. The packaging could feature images of people enjoying the sun and socializing with friends, and the product could be positioned as a way to enhance the tanning experience. Additionally, the product could be marketed as a way to achieve a healthy glow, rather than just a darker skin tone.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| smell | 24.39% |
| good | 15.95% |
| strange | 1.69% |
| not pleasant | 0.94% |
| solid | 0.94% |
| bad | 0.75% |
| product | 19.89% |
| lotion | 15.57% |
| bottle | 3.56% |
| lid | 2.81% |
Pros | |
|---|---|
| lotion | 18.55% |
| pleasantly scent | 4.68% |
| good | 2.74% |
| smoothly moisturize my skin | 1.15% |
| thick | 0.88% |
| non greasy | 0.71% |
| product | 17.58% |
| smell | 12.46% |
| color | 8.48% |
| scent | 6.54% |
Based on the data provided, it seems that the most commonly mentioned con aspect of tanning oils and lotions is the smell, accounting for 24.39% of the mentions. The top five cons mentioned are smell, product, lotion, bottle, and lid. On the other hand, the top pro aspect mentioned is lotion, accounting for 18.55% of the mentions. From this information, we can conclude that the smell is a significant concern for consumers when it comes to tanning oils and lotions. This suggests that there might be room for improvement in the fragrance or odor of these products. Additionally, the mentions of cons such as product, bottle, and lid indicate that consumers may have issues with the overall quality or packaging of these items. On the positive side, the fact that lotion is the most commonly mentioned pro aspect suggests that consumers appreciate the moisturizing properties of these tanning oils and lotions. This indicates that the products are effective in providing hydration to the skin. To improve product development and selection in this category, it would be beneficial for manufacturers to focus on addressing the concerns related to smell. Developing tanning oils and lotions with pleasant fragrances or minimizing any unpleasant odors could greatly enhance the consumer experience. Additionally, paying attention to the quality of the product, as well as the design and functionality of the bottle and lid, can help improve customer satisfaction. Overall, by addressing the cons related to smell and product quality, while capitalizing on the pro aspect of lotion, manufacturers can create tanning oils and lotions that are more appealing to consumers and meet their expectations.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 63 |
| fragrance | 7 |
| smell | 3 |
| classic hawaiian tropic scent | 2 |
| cheap | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy tanning oils and lotions based on the product description. This makes sense, as customers want to know exactly what they are buying and what benefits it will provide. Additionally, price and recommendations from friends also play a role in the decision-making process, but to a lesser extent. One reason why product description is the top feature is that customers want to ensure that the product they are buying will meet their needs and expectations. They want to know what ingredients are included, what benefits the product provides, and how to use it properly. A detailed and informative product description can help customers make an informed decision and feel confident in their purchase. To optimize an Amazon listing for tanning oils and lotions, it is important to focus on creating a detailed and informative product description. This should include information about the ingredients, benefits, and usage instructions. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Finally, pricing should be competitive and in line with other products in the category. By focusing on these key areas, sellers can increase the likelihood of attracting and converting potential customers.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| darker color | 9 | darker darker result |
| smell good | 9 | smell good scent good smell strong |
| I just wish it had a coconut smell, it really doesn't smell like anything tbh. | 6 | coconut scent coconut smell more coconut smell more pleasant coconut scent more tropical coconut scent |
| coconut smell | 4 | coconut oil coconut scent cream coconut smell more coconut scent strong coconut scent |
| beige tan | 3 | darker tan tan |
| big bottle | 3 | big bottle bottle big large bottle |
| bronzed skin | 3 | bronzer bronzer good |
| clean coconut scent | 3 | cocoa or coconut scent kick up coconut scent more natural coconut scent |
| different more pleasing fragrance | 3 | more feminine scent more fragranced scent more fruity strong scent |
| good smell | 3 | good smell good strong smell pleasant scent |
Analysis of Customer Expectations for Tanning Oils & Lotions: Based on the customer feedback provided, there are a few key expectations that stand out for this category: darker color, pleasant scent, and specifically, a desire for a coconut smell. The majority of customers (9 mentions) expressed a desire for a darker color, indicating that achieving a deep tan is a significant factor for them. Additionally, an equal number of customers (9 mentions) emphasized the importance of a pleasant scent, suggesting that fragrance plays a crucial role in their overall satisfaction with the product. However, it is worth noting that a significant portion of customers (6 mentions) mentioned that the product lacked any noticeable scent. This feedback indicates that the absence of a fragrance can be a drawback for some customers, and introducing a coconut scent could potentially address this concern. Suggestions for Product Development Prioritization: 1. Enhance the tanning effect: Given that a darker color is a top expectation, sellers should prioritize developing formulations that provide a more intense and long-lasting tan. This could involve incorporating ingredients that promote melanin production or extend the duration of the tan. 2. Improve fragrance options: Since scent is crucial to customer satisfaction, sellers should focus on developing tanning oils and lotions with pleasant and appealing fragrances. Specifically, introducing a coconut scent, as requested by customers, could be a popular choice. 3. Consider natural ingredients: Customers are increasingly interested in natural and organic products. Sellers should explore incorporating natural ingredients into their formulations, such as coconut oil or other botanical extracts, to align with this growing consumer preference. Marketing Promotion Factors: 1. Highlight the tanning benefits: In marketing materials, emphasize the product's ability to deliver a deep and long-lasting tan. Showcase before-and-after photos or testimonials from satisfied customers to demonstrate the effectiveness of the tanning oils and lotions. 2. Emphasize fragrance options: Promote the pleasant scent options available, including the desired coconut smell. Highlight the sensory experience customers can expect when using the product, as this can be a significant selling point. 3. Address the lack of scent: If the product currently lacks a noticeable scent, sellers should communicate any improvements made in this area. Assure customers that the new formulations now offer a pleasant fragrance, including the desired coconut scent, to address their concerns. By prioritizing product development based on customer expectations and effectively promoting the key factors, sellers can enhance customer satisfaction and attract a larger customer base for their tanning oils and lotions.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
