In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the Storage Benches category on Amazon has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 13,965 reviews, it's clear that many customers are happy with their purchases. If you're considering purchasing a storage bench on Amazon, it's important to read through the reviews carefully to ensure that the product meets your specific needs. Look for reviews from customers who have similar requirements to yours, and pay attention to any common complaints or issues that are mentioned. Additionally, it's always a good idea to check the seller's return policy and warranty information before making a purchase. This can help you feel more confident in your decision and ensure that you're protected in case the product doesn't meet your expectations. Overall, it seems that the Storage Benches category on Amazon is a good choice for those looking for a functional and stylish storage solution. Just be sure to do your research and read through reviews carefully before making a purchase.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the most frequently mentioned users of the storage benches are kids, husbands, and sons. This suggests that these individuals are actively involved in utilizing the product, possibly for organizing their belongings or using it as a seating option. The top three places where customers prefer to use the storage benches are the living room, room, and entryway. This indicates that customers find these benches versatile and suitable for various areas of their homes. The living room, being the most mentioned location, suggests that customers appreciate the aesthetic appeal and functionality of the storage benches as part of their overall home decor. In terms of usage, the primary purpose of the storage benches is for general storage, followed closely by shoe storage. This implies that customers value the product's ability to provide a convenient and organized solution for storing various items, including shoes. Based on this analysis, we can suggest a potential customer profile. The ideal customer for this storage bench product could be a family-oriented individual who values both functionality and style. They likely have children, a husband, and a son, indicating a household with multiple members. This customer is likely to have a well-furnished living room and appreciates the versatility of the storage bench, using it for both storage and seating purposes. They may also prioritize keeping their home organized and tidy, as indicated by the emphasis on storage and shoe storage. To cater to this customer profile, it would be beneficial to highlight the product's durability, ample storage capacity, and design options that complement various home interiors. Additionally, marketing efforts could focus on showcasing how the storage benches can effectively meet the needs of families, emphasizing their ability to accommodate different users and provide a clutter-free living space.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| bench | 8.32% |
| wobbly | 1.57% |
| not sturdy | 1.26% |
| narrow | 1.02% |
| make loud creaking noise | 0.39% |
| flimsy or short | 0.31% |
| hole | 5.73% |
| screw | 5.42% |
| instruction | 4.87% |
| product | 3.45% |
Pros | |
|---|---|
| bench | 13.82% |
| good sturdy | 4.51% |
| easy to assemble | 2.43% |
| good | 2.38% |
| look great | 1.06% |
| good quality | 0.98% |
| color | 8.93% |
| product | 7.40% |
| size | 5.54% |
| shoe rack | 4.72% |
Based on the data provided, it seems that the bench is the most significant aspect of the Storage Benches category, with both the top con and pro aspect being related to it. However, the top 5 cons for both the vacuum and tip products also include the bench, indicating that it may be a common issue across the category. Other cons mentioned include issues with holes, screws, instructions, color, size, and shoe rack. On the other hand, the top pro aspect mentioned is the bench, indicating that customers appreciate the functionality of having a storage bench. To improve product development and selection, manufacturers could focus on addressing the common issues mentioned in the cons, such as improving the quality of screws and instructions, ensuring the bench is sturdy and functional, and offering a variety of colors and sizes to suit different customer needs. Additionally, highlighting the benefits of having a storage bench, such as its versatility and space-saving capabilities, could help increase customer satisfaction and drive sales.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 14 |
| color | 4 |
| sturdy | 4 |
| size | 3 |
| cute | 2 |
Based on the data provided, it seems that customers are primarily motivated to buy storage benches based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, materials, and features, in order to make an informed purchasing decision. Price and advertising attraction are also mentioned, but to a lesser extent, indicating that while these factors may play a role in the purchasing decision, they are not as important as the product description. To optimize an Amazon listing for a storage bench, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the size, materials, weight capacity, and any additional features such as storage compartments or cushioned seating. Additionally, including high-quality images and customer reviews can help to further enhance the product description and provide customers with the information they need to make a confident purchasing decision.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| big | 39 | big |
| foot taller | 15 | taller tad taller |
| large size | 13 | large big size large size |
| longer | 12 | longer |
| wider around | 12 | wider |
| last long | 11 | last long last forever last long than |
| sturdy enough | 10 | sturdy |
| additional shelf | 6 | more shelf extra shelf additional shelf |
| long length | 6 | long |
| more | 6 | more |
Based on the customer expectations mentioned, it seems that the most important factor for customers when it comes to storage benches is size. Specifically, customers are looking for a bench that is big enough to hold their belongings, with a foot taller than the average bench. This suggests that sellers should prioritize developing and marketing benches that are larger than the standard size. Additionally, customers are looking for a bench that is sturdy on the sides. This suggests that sellers should prioritize developing benches with strong and durable materials that can withstand weight and pressure. In terms of marketing promotion factors, sellers should focus on highlighting the size and sturdiness of their benches in their product descriptions and advertising. They could also consider offering customization options for customers who need a bench that is even larger or sturdier than what is currently available on the market. Overall, sellers should prioritize product development that meets the specific needs and expectations of their customers, and focus their marketing efforts on highlighting the features that are most important to their target audience.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
