In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the product in the Shoulder Supports category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.11 out of 5 and a total of 19,341 reviews, it suggests that a significant number of customers have purchased and used the product, and the majority of them are satisfied with their purchase. However, it's important to note that customer satisfaction is subjective, and individual experiences may vary. It's also possible that some customers may have left negative reviews, which could impact the overall rating. If you're considering purchasing this product, it's always a good idea to read through the reviews carefully to get a sense of what other customers have experienced. Additionally, you may want to consider factors such as the price, materials used, and any specific features that are important to you. Overall, based on the data provided, it seems that this product is a good option for those in need of a shoulder support. However, as with any purchase, it's important to do your research and make an informed decision based on your individual needs and preferences.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the husband is the most frequently mentioned user of the shoulder support product, with 618 mentions. The wife follows with 214 mentions, and the son with 178 mentions. This suggests that the product is primarily used by adults, particularly husbands. When it comes to the places where the product is used, the top three mentions are the bed (68 mentions), the floor (52 mentions), and under clothing (52 mentions). This indicates that the shoulder support is commonly used during activities that involve lying down or resting, such as sleeping or relaxing on the floor. Additionally, the mention of using it under clothing suggests that it is discreetly worn throughout the day. In terms of usage, the product is primarily associated with sleep (205 mentions) and workout (203 mentions). This implies that customers are using the shoulder support to alleviate discomfort or provide stability during these activities. It is worth noting that the usage for sleep slightly outweighs that for workouts, indicating that customers may be seeking relief from shoulder pain or injury during restful periods. Based on this analysis, the customer profile for the shoulder support product can be described as follows: primarily adult males, with a secondary target audience of adult females. These individuals are likely seeking relief from shoulder discomfort or injury, particularly during sleep and workouts. They may value comfort, discreetness, and effectiveness in their shoulder support product. To cater to this customer profile, it would be beneficial to focus on marketing the product's ability to provide comfort and support during sleep and workouts. Emphasizing features such as adjustable straps, breathable materials, and discreet design could be appealing to this target audience. Additionally, highlighting the product's effectiveness in relieving shoulder pain and promoting recovery would resonate with customers seeking relief from discomfort.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| strap | 13.77% |
| long | 1.46% |
| uncomfortable | 1.04% |
| too big for my arm | 0.94% |
| rub under my armpit | 0.94% |
| dig into your side and arm | 0.42% |
| product | 11.43% |
| brace | 9.46% |
| velcro | 6.13% |
| material | 2.18% |
Pros | |
|---|---|
| product | 20.97% |
| good quality | 3.82% |
| comfortable | 2.55% |
| help with posture | 2.46% |
| help relieve the tension and stiffness of my neck and upper back | 1.88% |
| easy to use | 1.52% |
| brace | 17.57% |
| material | 6.62% |
| shoulder brace | 4.22% |
| posture corrector | 2.88% |
Based on the data provided, it seems that the most commonly mentioned con aspect for shoulder supports is the strap, accounting for 13.77% of the mentions. Additionally, the top five cons mentioned for shoulder supports are the strap, product, brace, velcro, and material. On the other hand, the top pro aspect mentioned most is the product itself, accounting for 20.97% of the mentions. From this information, we can conclude that the strap is a significant concern for users of shoulder supports. It appears that users have issues with the strap, product quality, brace, velcro, and material. These cons might indicate that there are areas for improvement in terms of comfort, durability, and overall design of shoulder supports. On the positive side, the product itself is highly regarded, suggesting that users find value in shoulder supports. This could be due to the support they provide, the relief from shoulder pain, or other benefits that users have experienced. To improve product development and selection, it would be beneficial to address the mentioned cons. For example, manufacturers could focus on improving the strap design to enhance comfort and adjustability. They should also pay attention to the overall quality of the product, ensuring that it meets users' expectations in terms of durability and functionality. Additionally, exploring alternative materials and improving the velcro system could contribute to a better user experience. Furthermore, it would be valuable to gather more specific feedback from users to understand their needs and preferences. Conducting surveys or engaging in direct communication with customers can provide insights into the areas that require improvement and help guide product development efforts. In summary, while shoulder supports have their drawbacks, such as issues with the strap, product quality, brace, velcro, and material, they also offer benefits that users appreciate. By addressing the mentioned cons and focusing on user feedback, manufacturers can enhance the overall quality and design of shoulder supports, leading to improved customer satisfaction.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 75 |
| comfortable | 3 |
| posture | 3 |
| adjustable | 2 |
| come with a cover | 2 |
Based on the data provided, it seems that customers primarily buy shoulder supports for three main reasons: the product description, recommendations from friends, and price. However, the product description appears to be the most influential factor, mentioned in over half of the cases. Customers rely on the product description to understand the features, benefits, and specifications of the shoulder supports. A well-written and informative product description can effectively communicate the product's value, functionality, and potential benefits to the customers. It helps them make an informed decision and understand how the shoulder support can address their specific needs. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Ensure that the product description is detailed, accurate, and highlights the unique selling points of the shoulder support. Clearly explain how it can alleviate pain, provide support, and improve posture. Use bullet points, headings, and formatting to make it easy to read and scan. 2. Include customer testimonials: Since recommendations from friends are a significant factor, consider including customer testimonials in the product description. Positive reviews and testimonials can build trust and credibility, encouraging potential buyers to make a purchase. 3. Use high-quality images: Visuals play a crucial role in online shopping. Include multiple high-resolution images that showcase the shoulder support from different angles. Show how it fits and demonstrate its features. This can help customers visualize the product and make a more informed decision. 4. Highlight competitive pricing: While price is not the primary motivator, it is still a factor for some customers. Ensure that the pricing is competitive and clearly displayed. Consider offering discounts or promotions to attract price-conscious buyers. 5. Optimize keywords and search terms: Conduct keyword research to identify relevant terms and phrases that customers might use when searching for shoulder supports. Incorporate these keywords strategically in the product title, description, and backend search terms to improve visibility and search rankings. By implementing these optimization strategies, you can enhance the product's appeal, increase customer trust, and improve its discoverability on Amazon.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| help with posture | 36 | improve posture correct posture fix posture help posture good posture |
| petite size | 26 | small size small size more petite |
| know sooner | 23 | sooner heard sooner |
| help | 21 | help |
| arm strap long | 17 | strap long arm strap long bicep strap long arm sleeve long arm strap big |
| large size | 15 | large size big size large large or big size large |
| Strap needs to be longer | 13 | strap longer strap 2 inch longer strap 4-6 inch longer strap 6 inch longer on strap correct length |
| different size | 13 | different size other size two different size variation of size |
| alleviate shoulder pain | 11 | stabilize shoulder compression for shoulder help relive shoulder pain help shoulder pain help with shoulder pain |
| fit | 11 | fit fit good |
Based on the customer feedback, it is clear that posture correction is the most important expectation for customers looking for shoulder supports. This suggests that sellers should prioritize developing products that provide effective posture correction features. This could include products that offer adjustable straps, back support, and ergonomic design to help customers maintain good posture throughout the day. The second most common expectation is for petite size options. This indicates that there is a significant demand for shoulder supports that are designed specifically for smaller body types. Sellers should consider developing products that cater to this market segment, such as shoulder supports with adjustable sizing or petite-specific designs. Finally, customers expressed a desire to know sooner about the effectiveness of the shoulder supports they purchase. This suggests that sellers should prioritize providing clear and detailed information about the benefits and features of their products. This could include providing customer reviews, product demonstrations, and detailed product descriptions to help customers make informed purchasing decisions. In terms of marketing promotion factors, sellers should focus on highlighting the posture correction benefits of their products, as this is the most important expectation for customers. They should also emphasize the availability of petite size options and provide clear information about the effectiveness of their products to address the customer expectation of knowing sooner. Additionally, sellers could consider offering promotions or discounts to encourage customers to try their products and leave reviews, which can help build trust and credibility with potential customers.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
